Blueberries have become a global industry with growing demands creating opportunities for California growers, thanks in large part to the adoption of improved cultivars. David Magaña from Rabobank spoke with Matthew Malcolm of Malcolm Media Ag Publishing about his findings at the World Ag Expo. Watch this quick video and read more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor, Simplot for their industry support.
Despite a lighter crop, California table grape growers enjoyed a good season in 2025, and the global appetite for grapes is increasing. In an interview with Matthew Malcolm on California Ag Network, David Magaña from RaboResearch at Rabobank discusses the state of table grape industry with global market insights. Watch this brief interview and read more in American Vineyard Magazine.
California blueberry growers are gearing up for harvest, and market trends appear to be in their favor this season with strong demand and lower global competition, according to David Magaña, Raboresearch Senior Analyst of Horticulture at Rabobank. David met with Matthew Malcolm on California Ag Network to highlight opportunities for the California blueberry market heading into the season. Watch this brief interview and read more in California Fruit & Vegetable Magazine.