California Ag Network

Tag: dairy startups

  • Smearcase’s Frozen Cottage Cheese Wins $100,000 at Real California Milk Excelerator Competition

    The California Milk Advisory Board (CMAB) recently announced Smearcase as the grand prize winner at the 7th Real California Milk (RCM) Excelerator product innovation competition. The award was presented during the 2025 RCM Excelerator live pitch event on December 11th in Napa, Calif., where four new finalists were also selected to compete for the 2026 grand prize.

    This competitive program is designed to drive value-added dairy innovation using California milk, ultimately strengthening the state’s dairy industry by providing brands with access to sustainably produced milk as well as resources, expertise, and non-dilutive funding to grow their businesses. As the winner of the 2025 Real California Milk Excelerator, Smearcase will receive $100,000 worth of marketing support from the CMAB to continue scaling their dairy-based innovation with milk from California dairy farm families.

    Through the Excelerator, early-stage companies are able to leverage the power of Real California Dairy by accessing:

    • Tailored content and resources specific to the dairy industry, including access to quality, sustainably sourced milk, and other dairy ingredients
    • Mentorship from leading experts across product development, marketing, distribution, and sales
    • Extensive exposure to industry stakeholders

    Smearcase was one of four finalists named in 2024 when the company was selected for its innovation as the first cottage cheese-based ice cream infused with collagen. As a “better-for-you” ice cream option, Smearcase features the most protein per pint of ice cream at about 40 grams and does not use artificial gums or sweeteners. Targeting health-conscious consumers, co-founders Joe Rotondo and Drew DiSpirito, launched the New York City-based brand after training for a marathon and identifying a market gap for high-protein ice cream.

    Since being selected for the 2024 cohort, the founders have scaled production using Real California Milk and continue to demonstrate their company’s tremendous potential. Smearcase won this year’s Grand Prize based on their sales growth throughout the year. The company was recognized as a Dairy Foods 2025 Dairy Product of the Year Finalist and over the past year launched their products regionally in Whole Foods and will debut in Sprouts markets in Q1 2026. The $100,000 grand prize will provide marketing support for initiatives like on-pack promotions, digital and instant redeemable coupons, product sampling, and in-store signage to further drive brand awareness and retail expansion.

    “The California Milk Advisory Board has taken our business to a whole new level,” Smearcase co-founder Joe Rotondo said. “They’ve opened doors that allowed us to work with world-class partners. We’ve increased the quality of our product and increased the scalability of our business with their collaboration.”

    The Real California Milk Excelerator was established by the CMAB seven years ago to drive transformational growth for innovative dairy products that can deliver value both to consumers and the dairy community. Programs like the Excelerator play a crucial role in bridging the gap for high-potential food and beverage startups.

    “Innovation pushes our industry forward, and Smearcase is a clear example of what happens when bold thinking meets real dairy. Their frozen cottage cheese is opening an entirely new lane in frozen indulgence. We’re proud to support their growth through the Real California Milk Excelerator and give consumers another fresh way to enjoy the benefits real California milk and dairy can offer,” said Bob Carroll, CEO of the CMAB.

    At the 2025 Real California Milk Excelerator Live Pitch Event, attendees also experienced product tastings and exhibitions from seven pioneering dairy startups, and witnessed the selection of four new finalists chosen by a panel of judges from this year’s cohort:

    • Joseph Farms‘ String Cheese (Atwater, Calif.) – 99% lactose-free string cheese with 7g protein per stick.
    • Mavens Creamery (San Jose, Calif.) – Asian-inspired indulgent ice cream made with rich, exotic ingredients in flavors like Thai Tea, Durian, and Black Sesame.
    • Pioneer Pastures (Bozeman, MT) – Ultra Filtered, A2 whole milks crafted for superior nutrition and taste with higher protein and lower sugar for easier digestion.
    • Sweet Craft Dessert Cups (Oceanside, Calif.) – Clean-label, Italian-inspired dessert cups in BPA-free packaging.

    “This year’s grand prize winner and finalists reflect the energy and creativity of California dairy,” said Fred Schonenberg, CEO of VentureFuel. “Their ideas are reshaping the category, and we’re proud to stand behind them with the CMAB as they help spark continued innovation and growth for dairy.”

    The final pitch event offered industry stakeholders an opportunity to engage with products poised to shape the future of dairy, while also showcasing the commitment of California’s dairy farmers to sustainable practices. California is the leading U.S. state in dairy production. Its family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    California is the leading U.S. state in dairy production. Its family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    7th Real California Milk (RCM) Excelerator product innovation competition finalists

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com.

    About VentureFuel

    VentureFuel helps accelerate enterprise growth through startup partnerships. Its custom accelerators drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California with the tools to learn, test, build and invest in what’s next. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.

  • Real California Milk Excelerator Competition Returns with New Incubator Track

    The California Milk Advisory Board (CMAB) and innovation consultancy VentureFuel have announced the opening of applications for the seventh Real California Milk Excelerator, one of the largest dairy-specific startup competitions in the world, along with the formalization of an Incubator track for early-stage products.

    The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital and an innovation ecosystem for brand growth. Since launching in 2019, the Real California Milk Excelerator has supported more than 50 startups, helping to drive multi-million-dollar growth and national retail expansion across Whole Foods, Sprouts, Costco and more. The addition of the official Incubator track, piloted in 2024, represents a deepened commitment to driving dairy innovation and supporting a broader ecosystem of entrepreneurs across all stages of growth.

    “From concept to commercialization, our expanded program meets innovators where they are and helps them scale by tapping into the powerful benefits of California milk and our support system for brands that use the Real California Milk seal,” said Bob Caroll, CEO of the California Milk Advisory Board. “By formalizing the Incubator alongside the Excelerator, we’re helping even more startups realize their potential and doubling down on our long-term commitment to reimagining what’s possible with real milk from our dairy farm families.”

    The Excelerator and Incubator tracks will run for 10 weeks and offer stipends to support program participation—from formulation and production to marketing and retail strategy, along with providing elite mentorship, hands-on support, and connections across the dairy supply chain. The program will culminate in an in-person event in California where Incubator and Excelerator participants will sample their products and the Excelerator cohort will compete in a live pitch competition with up to four finalists taking home $30,000 in marketing support. Those four will then compete over the following 12 months to unlock an additional $100,000 in support based on in-market performance.

    The Real California Milk Excelerator is open to growth-stage companies already demonstrating product traction and revenue, while the Incubator track is built for early-stage startups, including pre-revenue concepts. Applicants will be evaluated through a single submission and placed into the track that best aligns with their business stage, traction, and goals.

    The program’s return comes amid renewed momentum for dairy. According to Circana, real milk sales rose 4.6% year-over-year in dollar terms through May 2025, underscoring consumer interest in real milk for its taste, nutrition, and versatility.

    “Dairy is experiencing a powerful resurgence as consumers seek authentic, nutritious options—and the opportunity for innovation has never been greater,” said Fred Schonenberg, Founder and CEO of VentureFuel. “In year seven of the Real California Milk Excelerator, we continue to unlock new commercial growth for visionary entrepreneurs who are building with dairy, no matter what stage their products are in. By connecting bold ideas with the resources, expertise, and network they need, we are proud to work with CMAB to help shape the future of dairy and drive the next wave of category-defining products.”

    Applications are open through August 4, 2025. Startups and entrepreneurs developing high-growth dairy products made with at least 50% dairy are encouraged to apply. Categories of interest include beverages, snacks, cheeses, yogurts, butter, confections, and even non-edible items such as personal care or pet products with a specific interest in GLP-1 friendly, gut health, high protein, lactose-free and reduced sugar products.

    Interested parties can apply or learn more about  competition rules, key dates, the application process, and RSVP for a virtual information session on July 15, 2025 at 12 PM PST at realcamilkexcelerator.com.

    The 2025 Real California Milk Excelerator celebrates the state’s role as the number one producer of dairy in the United States. California, also known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices. More than 1,000 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.

    About VentureFuel

    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.