California Ag Network

Tag: California wine industry

  • Unified Wine & Grape Symposium Highlights Shift Toward Planning and Stabilization

    The 2026 Unified Wine & Grape Symposium concluded January 29th with signs of a broader shift in the American wine and grape industry, as conversations moved from acknowledging market disruption to planning for stabilization and future opportunity.

    “This year’s symposium reflected a grounded and forward-looking mindset,” said Natalie Collins, president of California Association of Winegrape Growers and co-host of the Unified Wine & Grape Symposium. “There was a clear willingness to confront difficult realities, but also a shared focus on problem-solving, collaboration and positioning the industry for what comes next.”

    In addition to the lineup of seminars and panel discussions hosted in Sacramento, the Unified Wine & Grape Symposium dedicates over 200,000 square feet at the convention center to supplier exhibits.  Featuring products ranging from corks, barrels, and vines to mammoth grape harvesters and everything in between, the trade show offers industry members a one-stop opportunity to explore new technology, services, and solutions, all under one roof.

    “We had strong, high-quality traffic and meaningful conversations,” said Dan Howard, executive director of the American Society for Enology and Viticulture and co-host of the Unified Wine & Grape Symposium. “Exhibitors were meeting the right people – the buyers, owners, and operational leaders who are making decisions. That is exactly what the trade show is designed to deliver.”

    The conversation will continue next year at the 2027 Unified Wine & Grape Symposium, held January 26-28 at the SAFE Credit Union Convention Center in Sacramento, California.

    Put on by the industry, for the industry, the Unified Wine & Grape Symposium serves as a clearinghouse of information for wine and grape industry professionals for more than 30 years. As the largest wine show of its kind in the Western Hemisphere, the show combines seminars and panel discussions with a massive trade show featuring more than 650 exhibitors and 800+ booths. For more information, visit www.unifiedsymposium.org.

  • SIP Certified: Vineyards Setting the Sustainability Standard Since 2008

    Since its launch in 2008, Vineyard Team’s SIP Certified® program has recognized vineyards and wineries that go above and beyond in their commitment to sustainable winegrowing. These businesses uphold rigorous standards that protect the people, planet, and prosperity of their business. Today, we proudly recognize the growers who have earned SIP Certified every year since 2008.

    Hahn Ste. Phillipe and Ste. Nicholas Vineyards (Monterey Pacific)

    Both vineyards are in the Arroyo Seco appellation within Monterey County, and both earned SIP Certified together in 2008. Today they are under the vineyard management of Monterey Pacific.

    Steve McIntyre, owner of Monterey Pacific (1992), is a founding member of Vineyard Team. Members of his team have continued to stay involved through Vineyard Team’s Board of Directors, and by sharing their expertise on various committees and at grower lead events.

    Castoro Cellars

    Niels and Bimmer Udsen share a deep respect for the land and a desire to encourage stewardship of the environment. Their vineyards have been SIP Certified since 2008 and are also CCOF Organic certified.

    They launched Castoro Cellars in 1983 with a laid-back, warm, welcoming style that showcases their emphasis on community.

    Castoro Cellars is home to the Whale Rock Disc Golf course and the annual Whale Rock Music & Arts Festival, which donates proceeds to the Templeton High School Band.

    Templeton Preserve Vineyard (Mesa Vineyard Management)

    The Merrill Family has been growing grapes on California’s Central Coast for at least 8 generations. They hold a strong belief in community and industry involvement.

    Dana Merrill is a founding member of Vineyard Team, and his son, Matt Merrill, has served on Vineyard Team’s Board of Directors and various committees over the years.

    Dana Merrill founded Mesa Vineyard Management in 1989. He purchased Pomar Junction vineyard in 2002 and worked diligently to earn SIP Certified in 2008.

    Today, Strongwater Viticultural Investments LLC, a partnership between three leaders in the Central Coast’s wine industry (Anthony Bozzano, Andrew Jones, and Michael Testa), is part-owner of the vineyard but the Merrill’s are still very much involved with daily operations.

    Jackson Family Wines Vineyards of Monterey

    Jackson Family Wines‘ vineyards have been in the program since the beginning, and the team continues to be involved with Vineyard Team on an organizational level to this day.

    Denise Shurtleff, VP of Production for South Coast and Bart Haycraft, VP of Farming for South Coast have both served on our Board of Directors and in various committees, and both have hosted educational and collaborative meetings.

    Today, all the Jackson Family Wines vineyards in California have earned SIP Certified.

    Laetitia Vineyard & Winery

    At Laetitia, sustainability goes beyond the vineyards. Their 900+ acre estate is permanently protected by the Land Conservancy of San Luis Obispo County, guaranteeing that it will always be preserved.

    In 2024, long-time winemaker and general manager Eric Hickey, along with partners Ejnar Knudsen and Jeff Nicholson, purchased the estate and are continuing its history of sustainable practices.

    Orcutt Road Ranch (Pacific Coast Farming)

    Pacific Coast Farming has been farming vineyards since the first Edna Valley planting in 1973 and certifying with SIP Certified since the program began in 2008.

    Orcutt Road Ranch was one of the first Pacific Coast Farming vineyards that earned SIP Certified.

    Vineyard Manager Erin Amaral has shared her time and expertise through serving on Vineyard Team’s Board of Directors and speaking at the Sustainable Ag Expo. She also serves on the SLO County Farm Bureau’s Board of Directors.

    Wolff Vineyards

    Jean-Pierre Wolff is a long-time supporter of Vineyard Team, has a long history of board membership with several local, State and Federal agricultural organizations on California’s Central Coast, and is constantly seeking innovation and efficiency in his own vineyard. In 2017, he decided to convert a portion of Wolff Vineyard to drought-resistant rootstocks and plant them three feet into the ground.

    Initially, this was a way to increase water efficiency by reducing evaporation. But he found the benefits extended to reducing pest pressure!

    Water and fertilizer are applied through PVC pipes that lead directly to the root systems, so weeds with shallow roots can’t access these resources.

    And vertebrate pests don’t typically dig to the depths at which the roots lie.

    Wolff Vineyards is host to many applied research projects with Cal Poly and State Agencies.

    Cheers to many more years of innovation to come!

    Congratulations!

    We honor the dedication of these SIP Certified vineyards and their ongoing efforts to shape a more sustainable future for the winegrowing community. Their leadership and commitment inspire others to join the movement and continue raising the bar for what it means to farm with care and integrity.

    About SIP Certified

    Sustainability In Practice (SIP) Certified ® is a sustainable certification program for winegrowers and winemakers. The program evolved from the first sustainable vineyard self-assessment (Positive Points System) developed by Vineyard Team which helped growers evaluate their sustainable practices on every level, from habitat to water, soil to human resources. Today, nearly 41,000 vineyard acres in California, Oregon, and Michigan, six wineries, and more than 65 million bottles of wine have been SIP Certified.

  • Celebrate California Wine Month and the State’s 175th Birthday Throughout September

    This September there’s more than one reason to raise a glass. September 1 kicked off California Wine Month, officially designated by the California State Legislature as a statewide recognition of one of the world’s most iconic winegrowing regions. And on September 9, the Golden State marks its 175th birthday.

    “California Wine Month is a celebration of the people, places and traditions that make our wines truly unique,” said Robert P. Koch, president and CEO of Wine Institute. “California wine brings people together across cultures and generations, and behind every bottle is a community that supports more than 1.1 million U.S. jobs and contributes $170 billion to the economy. This month is a reminder of how deeply rooted wine is in our state’s identity and how vital it is to our future.”

    Throughout September, wineries across the Golden State are hosting California Wine Month events and activities, from behind-the-scenes harvest tours and grape stomps to wine and food festivals.

    “California Wine Month shines a light on the hard work and heritage of our state’s winegrowers, many of them multigenerational farmers who care deeply about their land, their communities and the future,” said Karen Ross, secretary of the California Department of Food and Agriculture. “Wine connects people to California in a way that’s uniquely personal. Whether you’re walking a vineyard at harvest or enjoying a bottle at your table, you’re experiencing something truly rooted in our state’s culture and values.”

    From vineyard to table, California wine brings out the best in local flavors, from Sonoma oysters to Santa Maria tri-tip. Back by popular demand, the “Iconic California Dishes to Celebrate California Wine Month” e-book offers delicious inspiration for pairing local wines with California’s seasonal bounty.

    “California wine country is not one singular destination or experience,” said Caroline Beteta, president and CEO of Visit California. “It’s the perfect blend of world-class wines, stunning landscapes and unforgettable hospitality. California welcomes visitors from around the world to explore our wine regions, where every tasting is a chance to connect, reflect and raise a glass to what makes the state special.”

    10 Great Moments in California Wine History

    California’s wine community has come a long way during the last 175 years — and it’s just getting started. Here are some of the most memorable and impactful moments in the state’s wine history.

    1850: California gains statehood. This sets the stage for the wine industry’s growth as Gold Rush migration to Northern California spurs demand and vineyard plantings.

    1933: Prohibition is repealed, allowing wine sales to resume.

    1934: Wine Institute is founded to support the California wine industry’s rebirth.

    1960s–1970s: A new wave of wineries across California usher in a modern era, pairing innovation in winemaking with welcoming visitor experiences that set the stage for global recognition.

    1967: Table wines outsell dessert wines by volume in the U.S. for the first time since Prohibition.

    1976: At the Judgment of Paris, California wines beat France in a blind tasting, gaining worldwide recognition.

    1993: Sales of wines labeled by grape name surpass generic wine sales in the U.S.

    2002: Industry leaders introduce the Code of Sustainable Winegrowing.

    2004: California Wine Month is established to celebrate the wine community’s cultural and economic contributions.

    2005: The U.S. Supreme Court rules that states can’t favor local wineries over out-of-state ones when it comes to shipping wine directly to consumers. This gives wine lovers across the country better access to California wines.

    California Grown along with select restaurants and retail partners are celebrating California Wine Month and the state’s 175th birthday with the California 75 wine cocktail, and a Modern Prune Birthday Cake.
    Images and recipes of the California 75 and Modern Prune Cake may be downloaded here

    About CA GROWN
    California Grown was formed in 2001 to increase awareness and consumption of high-quality California agricultural products. The organization is represented today by more than two dozen commodity organizations and dozens of agricultural entities licensed to use the popular California Grown brand. Image of Locy can be downloaded here. For more information about California Grown, contact Cherie Watte at cher@californiagrown.org.
    californiagrown.org.

  • The Challenges of Establishing a Wine Improvement District

    Sonoma County Winegrowers — Since it was announced last month that leaders in the Sonoma County wine community were exploring the possible benefits and risks of establishing a Wine Improvement District, we have heard comments and questions from many, even those who don’t farm grapes or make wine from the County. That is fine as we appreciate the interest in the idea and the passion for Sonoma County’s wine community.

    Make no mistake, the greatest risk we face today is to do nothing and hope things improve. Our job is to explore any and all solutions to the challenges facing us – partnerships, grants, sponsorships, including a Wine Improvement District.  In fact, we continue to invite any proposals, ideas and funding models to consider to help us overcome these challenges.

    With this in mind, here are some facts about Wine Improvement Districts (WIDs) and the process in Sonoma County since February 2025:

    Fact: There are currently four WIDs in California with at least three others in the process of being established or considered as options for stable marketing funding.

    Fact: During February  – March of 2025, the Sonoma County Winegrowers did the following:

    • Spoke to leaders in other wine regions who have implemented a WID.
    • Participated in a regional association meeting hosted by California Association of Winegrape Growers and the California Wine Institute with a handful of trade associations in attendance, where Civitas and leaders from wine regions with WIDs presented general background on WIDs, the process to establish a WID, and the benefits, challenges and results.
    • On March 31, the Sonoma County Winegrowers board of directors voted at its meeting to spend up to $100,000 to pursue the formation of a business improvement district under the Sonoma County Winegrowers management which is the very model that the Lodi Winegrape Commission is following. Know that every Sonoma County Winegrowers meeting has oversight by California Department of Food & Agriculture and the board is nominated and elected by the entire grape growing community who pay assessments.
    • Hiring Civitas, which has worked with the other wine regions and is recognized as the national expert, was necessary to understand how a WID works – how it is formed, the boundaries, the types of businesses that can be included, as well as the types of items and activations that can be assessed. It would not be prudent to talk in a hypothetical way about how it works, we needed to understand the actual process.

    Fact: Did you know that even if we all agreed today to move forward with a WID, it would take approximately 18 months before the full funding came in?  Can we all survive another 18 months with the status quo?  This is why we were moving quickly to determine if a WID is the best solution for Sonoma County.

    Fact: Civitas was contracted on April 4, 2025 with a monthly fee of $7,500. When SCW reviewed the contract, we ensured that it was month-to-month so we could cancel it at any time.  This allowed the process to begin with learning how a WID works, then establishing a steering committee, beginning outreach to the AVAs and then broad outreach to the wine community before a management plan would be finalized or petition process started based on feedback.

    Fact: The first meetings with Sonoma County Vintners leadership to discuss a WID occurred on February 6th. Sonoma County Winegrowers and other wine industry stakeholders continued meeting with leadership of Sonoma County Vintners in March and April to discuss the WID and invite them to participate in the steering committee.

    Fact: May 14th, 2025 was the steering committee kick-off to explore WIDs. The steering committee was comprised of 15 members representing different size wineries, AVAs, and leadership roles in the wine community.

    • 5 small wineries
    • 2 mid-size wineries
    • 3 large wineries
    • SCW/SCV leadership (3 members from each board)
    • Current and Former AVA Board Leadership (AVW, WDCV, SVVGA, PGA, WSCV)
    • Staff

    Fact: Between May 13th – July 2, members of the steering committee met with the following AVA boards and/or leadership to discuss the WID and obtain initial feedback before going broader with wine community engagement:

    • Winegrowers of Dry Creek Valley
    • Alexander Valley Winegrowers
    • Petaluma Gap Winegrowers Alliance
    • Sonoma Valley Vintners & Growers Alliance
    • Russian River Valley Winegrowers
    • West Sonoma Coast Vintners

    Fact: At the June 2 board meeting, as captured in the minutes, there was a discussion on the timing of the Sonoma County Winegrowers “referendum” (a 5-year reauthorization process where growers vote on whether to continue self-assessing their grapes to fund collective marketing efforts).  By law, the referendum vote needs to happen between July 1, 2025- June 30th, 2026. The decision was made to “move as quickly as possible” with the reauthorization referendum after the start of the new FY on July 1, 2025. This reference to the referendum had nothing to do with the WID timing. There was separate discussion on the WID and its process and timing.

    Fact: On July 21st, Sonoma County Winegrowers distributed a press release announcing the exploration of a Wine Improvement District with the intent to begin outreach and start the town halls and listening sessions. The release mentioned support to explore a WID from the Sonoma County Vintners leadership who were participating in the steering committee (this had not gone to the full SCV board yet).

    Fact: To date, Sonoma County Winegrowers, with the approval of its board, has spent $38,450 on Civitas, which is less than 2% of its marketing budget and less than 1% of its total budget.

    Fact: Civitas does NOT take a 2% collection fee. There is a 2% collection fee taken by HdL if a WID is established. HdL is a separate and independent tax and assessment collection organization used by counties and cities across California (including Sonoma County) and for most wine and business improvement districts. There is a 2% processing fee for collecting the assessments. Since this is not a tax, it is not collected by Sonoma County.

    Fact: Sonoma County Winegrowers estimates that 30% of the Sonoma County winegrapes will not be sold this year and that there are around 5,000 acres of vineyards being pulled out. In general, the wine industry is experiencing an oversupply of grapes and a consumption problem.  Every day it seems there is a new report or media story about declining consumption, rising production costs and the impacts from tariffs.  Doing more of the same will not work.

    Fact: On August 19th, Sonoma County Winegrowers paused the work of Civitas and the WID through harvest to give Sonoma County Vintners a chance to deal with their transition and provide time for wineries around the county to brainstorm new ideas and funding models.

    Fact: As a leader of a countywide organization, it would have been irresponsible to not consider every possible funding model and opportunity to address the challenges facing the wine and grape growing community.

    At this critical time, let’s work together and have a dialogue on how best to improve the outlook for Sonoma County’s wine community.  Know that the Sonoma County Winegrowers has a very successful track record of supporting the Sonoma County wine community and its growers.  We led the effort to become the first 100% certified sustainable wine region.  We developed the first 100-year plan for the industry.  We have pioneered Sonoma County’s Farm of the Future to provide access to local vineyards to seek solutions to improve production agriculture.  And we established a Winery Collaborative and sought high-profile sports, trade, on-premise, and media partnerships to introduce Sonoma County wines to more people in new settings and experiences. We have also demonstrated that we pursue grants, partnerships, sponsorships, and now the WID as ways to supplement the investment Sonoma County grape growers make in the Commission. Every action we take and proposal we consider is done through a simple filter – will it help the growers and wineries in Sonoma County.  That will never change.

  • CAWG Foundation Awards $41,000 in Scholarships to These Students

    The California Association of Winegrape Growers (CAWG) Foundation is proud to announce the awarding of $41,000 in college scholarships to eleven exceptional students whose parent or legal guardian is employed by a California wine grape grower.

    “This scholarship program reflects our deep appreciation for the families who are vital to the success of California’s winegrape industry,” said Craig Ledbetter of Vino Farms, Chair of the CAWG Foundation Board of Directors. “Each year, we are inspired by the talent, resilience, and dedication of the students who apply. Their commitment to education and community service is truly remarkable.”

    The CAWG Foundation Board carefully selects scholarship recipients who have demonstrated excellence in academics, leadership, and community involvement. Applicants are evaluated based on their financial need, scholastic achievement, participation in extracurricular activities, and a compelling personal essay that highlights their individual journey and future goals.

    Since its inception in 1998, the CAWG Foundation has awarded $680,500 in scholarships to help students achieve their higher education goals. This support is made possible by the generous contributions of CAWG members and the broader California wine community.

    This year, eight four-year scholarships were awarded to students attending either a University of California or California State University campus, three two-year scholarships were awarded to students attending a California community college, and one $1,000 scholarship was awarded to a student through the Robert Miller Memorial Scholarship. Created by the Miller family, the Robert Miller Memorial Scholarship supports Central Coast students who plan to pursue a career in the winegrape industry and are studying viticulture or enology at either Allan Hancock College or Cal Poly San Luis Obispo.

    Four-Year University Scholarship Recipients

    Karen Abarca Hernandez, Stockton, Health Careers Academy Charter School

    Daisy Avina Hernandez, Calistoga, Calistoga Junior-Senior High School

    Jonalyn Cadaoas, Delano, Cesar E. Chavez High School

    Mariano Jaime Duran, Geyserville, Geyserville New Tech Academy

    Bishin Mahil, Madera, Liberty High School

    Karitina Manual Rios, Santa Rosa, Roseland University Prep

    Ella Senkowski, Windsor, Windsor High School

    Two-Year Community College Scholarship Recipients

    Fabiola Covarrubias, Kelseyville, Kelseyville High School

    Guadalupe Ibarra, Terra Bella, Porterville High School

    Kelsey Padilla Lara, Santa Rosa, Piner High School

    Robert Miller Memorial Scholarship Recipient

    Yasmin Santos Hernandez, Santa Maria, Santa Maria High School

    About the Recipients

    FOUR-YEAR SCHOLARSHIP

    Karen Abarca Hernandez, Stockton, Health Careers Academy Charter School / $2,000

    Karen is a dedicated and ambitious student planning to attend UC Davis to study Biology to become a Family Medicine Physician. Karen is deeply committed to her community and has actively volunteered with Spanos Elementary School, the Stockton Symphony, San Joaquin Office of Education, Stockton Scholars, YMCA Summer Camp, and more. Her passion for service is a guiding force in her life and one she plans to carry forward into her career. In addition to her community involvement, Karen is active in her high school and has shown entrepreneurial spirit by starting her own small crochet business. She has excelled academically, taking a rigorous course load that includes AP classes, and remains focused and driven toward achieving her career goals and giving back to her community.

    Daisy Avina Hernandez, Calistoga, Calistoga Junior-Senior High School / $8,000

    Daisy is an accomplished student who will be the first in her family to attend college. She plans to attend UC Davis, where she will major in Psychology to become an OB-GYN. With a strong desire to give back, Daisy hopes to provide reproductive and maternal healthcare to underserved communities. She has maintained a 4.1 GPA while working part-time, demonstrating her commitment to both academic excellence and personal responsibility. Daisy led her school in earning a prestigious MIT School of Engineering title—one of only eight schools in the nation to receive the recognition. She also played a key role in supporting California State Senate Resolution 106, which officially designates October as Intellectual Property Awareness Month. Daisy is also an active member of her school’s soccer, volleyball, basketball, and softball teams.

    Jonalyn Cadaoas, Delano, Cesar E. Chavez High School / $8,000

    Jonalyn is a high-achieving student with a strong passion for math and science, which has inspired her to pursue a career in civil engineering. She plans to attend either San Diego State University or Cal Poly, San Luis Obispo, where she will focus on developing innovative and sustainable engineering solutions. With a long-term goal of starting an engineering firm, Jonalyn is eager to make a lasting impact in her field. Her Filipino heritage is a meaningful part of her identity, and she has embraced opportunities to celebrate and share her culture through her involvement in the United Filipino Organization, where she has taken on leadership roles, participated in cultural dances, and helped organize community events. Jonalyn is also active in the National Honor Society and Associated Student Body, and has consistently demonstrated academic excellence, maintaining a GPA above 4.0 and ranking in the top 10% of her class.

    Mariano Jaime Duran, Geyserville, Geyserville New Tech Academy / $2,000

    Mariano is a first-generation college student who plans to attend Sonoma State University to study accounting, with the goal of becoming an accountant. The son of immigrants who were unable to complete their education, Mariano is proud to be the first in his family to pursue a four-year degree. He is a strong student, ranking near the top of his class, and is known for his leadership and commitment both in and out of the classroom. Mariano is actively involved in his community and takes great pride in giving back through volunteer service. His extracurricular involvement includes ag mechanics, the Upward Bound program for first-generation and low-income students, Mecha Club, Varsity soccer, and more.

    Bishin Mahil, Madera, Liberty High School / $4,000

    Bishin is a dedicated and forward-thinking student who plans to attend Fresno State University to study Entrepreneurial Business, with the goal of creating and expanding businesses within the agricultural industry. Agriculture has always been a part of Bishin’s life, and he has seen firsthand the hard work and commitment required to maintain and grow a successful crop. He is actively involved in the California Scholarship Federation, the Liberty High Golf Club, and the Nanaksar Gurdwara, where he volunteers weekly to give back to his community. Bishin hopes to apply his business education to manage farming operations and contribute toimportant decisions around harvesting and logistics. His passion for agriculture and entrepreneurship is matched by a strong sense of service and community.

    Karitina Manual Rios, Santa Rosa, Roseland University Prep / $2,000

    Karitina is a compassionate and determined student who plans to attend Sonoma State University to study Psychology, with the goal of becoming a Child Psychologist. As a first-generation college student, she deeply values the importance of education, a value instilled in her by her family. After experiencing the loss of her father at a young age and receiving support from school counselors, Karitina was inspired to pursue a career where she could provide the same kind of help to children navigating difficult situations. That desire to give back and support others is what motivates her. In addition to excelling academically, Karitina is an active member of several school and community organizations, demonstrating both leadership and a strong commitment to service.

    Ella Senkowski, Windsor, Windsor High School / $8,000

    Ella is a driven and service-oriented student who will attend the University of California, Los Angeles, where she plans to study Business Economics with the goal of becoming a Financial Planner or Analyst. Ella balances a rigorous academic schedule with a wide range of extracurricular and work experiences. She is active in ballet, Girl Scouts, National Alliance on Mental Illness, Bring Change to Mind, Best Buddies, and more. In addition to her volunteer commitments, she holds multiple part-time jobs teaching swim lessons and dance classes and has gained professional experience through an accounting internship. Through these diverse roles, Ella has developed a strong sense of responsibility, leadership, and purpose. Her experiences have reinforced her passion for mentorship and advocacy, and she looks forward to continuing to make a meaningful impact as a leader in her community.

    TWO-YEAR SCHOLARSHIP/ $2,000 EACH

    Fabiola Covarrubias, Kelseyville, Kelseyville High School

    Fabiola is a first-generation college student who has demonstrated exceptional leadership, dedication, and academic achievement throughout her time at Kelseyville High School. She has been actively involved in AVID, Associated Student Body, cheerleading, and FFA. Fabiola was one of just eleven students selected to join K-CORPS, a specialized search and rescue team that partners with the local sheriff’s office—an opportunity that reflects her deep sense of service and civic responsibility. In addition to her school involvement, Fabiola works as a cashier at Lakeport Rainbow Ag, where she remains connected to the agricultural community. She plans to attend Santa Rosa Junior College to study Allied Health and pursue a career as a radiology or ultrasound technician. With a strong desire to help others, Fabiola looks forward to making a meaningful impact in the medical field and her community.

    Guadalupe Ibarra, Terra Bella, Porterville High School

    Guadalupe is a first-generation college student and the valedictorian of her graduating class at Porterville High School. She has demonstrated a strong commitment to academic excellence and a deep dedication to serving her community. Guadalupe is actively involved in a range of extracurricular activities, including the Red Cross Club, HOSA, and the California Scholarship Federation. She has completed over 100 hours of community service, participating in food distribution efforts, blood drives, Relay for Life, and other activities that reflect her passion for helping others. Having grown up working alongside her parents in the agricultural fields, Guadalupe has witnessed firsthand the social and economic challenges faced by her community. These experiences have shaped her goal of becoming a registered nurse or nurse practitioner. She plans to attend Porterville College to study nursing.

    Kelsey Padilla Lara, Santa Rosa, Piner High School

    Kelsey is a driven and community-minded student who will be the first in her family to attend college. She is graduating from Piner High School a year early with an above 4.0 GPA and is already enrolled in college courses, demonstrating her strong motivation and academic excellence. Kelsey plans to attend Santa Rosa Junior Collegeto study nursing, to become a registered nurse, and eventually a nurse practitioner. She has a deep desire to create positive change in her community and has volunteered with organizations such as the Redwood Empire Food Bank, the Sonoma County Children’s Museum, and the Community Emergency Response Team (CERT), where she developed skills in disaster preparedness. Kelsey’s academic achievements and dedication to service reflect her readiness to make a meaningful impact in the healthcare field.

    ROBERT MILLER MEMORIAL SCHOLARSHIP / $1,000 EACH

    Yasmin Santos Hernandez, Santa Maria, Santa Maria High School

    Yasmin is a dedicated student with a deep passion for the wine industry and will attend Cal Poly, San Luis Obispo, majoring in Viticulture and Enology. Her goal is to build a career in wine production. In addition to spending summers working alongside her parents in the vineyards, Yasmin also holds a part-time job during the school year—demonstrating both a strong work ethic and excellent time management skills. She is actively involved in her school’s FFA program, where her experiences have further fueled her interest in the wine industry. A first-generation college student, Yasmin has received numerous academic honors and is committed to continuing her success in higher education.

    About the California Association of Winegrape Growers Foundation

    The CAWG Foundation is a nonprofit public benefit corporation that awards scholarships to high school seniors whose parent or legal guardian is employed by a California winegrape grower. For more information, visit www.cawgfoundation.org.

  • Are Consumers Leaving Wine Behind in the Slew of Alternative Beverages and Social Trends?

    It’s no secret that the wine industry is struggling, but it’s been difficult for some to wrap their heads around the many forces driving the decline in wine sales, and knowing how to prosper in today’s market. Alcohol beverage analyst Danny Brager shared some insights on the social and marketing trends impacting today’s wine consumers at Unified Wine & Grape Symposium. Watch this brief interview with Danny and read more about current wine market trends in American Vineyard Magazine.

    Please thank this video’s sponsor SIPCAM AGRO USA for their industry support.

  • Historic, Low California Grape Crush Reported: Analysis with Turrentine Brokerage on American Vineyard Live (Recording)

    American Vineyard Magazine hosted a special livestream webcast on February 21st, featuring representatives from Turrentine Brokerage providing a detailed analysis on the 2024 CDFA Grape Crush Report. The webcast was recorded and can now be viewed for free here. Watch now as Turrentine representatives share key insights on using the results of the report to make informed, critical business decisions moving forward, with wine market perspectives from the North Coast, Central Coast, Northern Interior and Central Valley wine regions.

  • Signs of Stabilization in the Wine Market on the Horizon

    With the preliminary Crush Report revealing the lowest wine grape crush California has experienced in many years, and having heard from State of the Wine Industry panelists at Unified Wine & Grape Symposium, including Glenn Proctor from Ciatti Company, growers and winemakers are still wondering when will things get better for the wine industry. Watch this brief video as Matthew Malcolm from California Ag Network interviews Glenn sharing that hope is on the horizon based on new indicators in the global wine market. Read more in American Vineyard Magazine.

  • Bulk Wine Imports Putting California Growers out of Business

    Time to address the elephant in the room — It’s no secret that the wine market is struggling right now, not just in California, but all over the world.  To make matters worse, California grower’s wine grape crops are getting left unharvested and displaced at local wineries by cheap bulk wine being imported from other countries at disturbing levels. American Vineyard Editor Matthew Malcolm met with Stuart Spencer from the Lodi Winegrape Commission to discuss this issue. Watch this brief interview and read more about it in American Vineyard Magazine.

  • Taking Vineyard Sustainability to the Next Level with Climate Adaptation Certification


    Sonoma County Winegrowers have reached nearly 100% certified sustainability in their growing practices, but they are not settling just at that.  They are currently working with the California Land Stewardship Institute to develop a Climate Adaption Certification program and launched a pilot program this year in preparation.  Watch this brief interview with Laurel Marcus as she explains and read more about it in American Vineyard Magazine.

    Please thank this video’s sponsor Suterra for their industry support.