The California walnut industry relies heavily on the export market, and so does the focus of much of the efforts of the California Walnut Board and Commission in promoting the industry and building demand. At Malcolm Media’s recent Tree & Vine Expo at the Stanislaus County Fairgrounds, Claire Lee from the California Walnut Commission shared the current impact the international trade dispute is having on California walnut exports and how the Board and Commission are responding. Lee also discussed opportunities for government aid they are seeking under the circumstances. Watch this brief interview with Lee and read more about it in Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/pacific-nut-producer-magazine-subscriptions/.
Tag: California Walnuts
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Building Demand for California Walnuts as Production Increases
With increasing production in the California walnut industry, and at the same time being faced with high tariffs in some of the key export markets, growers are much appreciative of the ongoing efforts of the California Walnut Board and Commission building demand for the crop, not only in the export market, but also right here in the States. Check out this brief interview with Jennifer Olmstead with the California Walnut Board and Commission as she explains some of their exciting new domestic marketing campaigns and initiatives. Read more about her presentation at Malcolm Media’s Tree & Vine Expo in Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/pacific-nut-producer-magazine-subscriptions/.