California Ag Network

Tag: California Strawberry Commission

  • Ag Council Testifies, shares Critical Concerns with SB 54 Impacting Ag Packaging

    Photo L-R: Rick Tomlinson w/the CA Strawberry Commission, Melissa Koshlaychuk w/Western Growers Assoc., & Emily Rooney w/Ag Council.

    Ag Council of California President Emily Rooney recently testified at a meeting of the California Department of Food and Agriculture’s (CDFA) State Board of Food and Agriculture regarding SB 54, the Plastic Pollution Prevention and Packaging Producer Responsibility Act. Panel speakers included Melissa Koshlaychuk with Western Growers Association and Rick Tomlinson with the California Strawberry Commission. Representatives from the California Grocers Association and California Chamber of Commerce also spoke on a subsequent panel during the meeting, which was held earlier this summer.

    SB 54 requires that 100 percent of single use plastics be compostable or recyclable by 2032, along with other provisions. Reliable packaging is vital to our industry, and this regulation creates potential challenges for the food and agriculture community when it comes to protecting products for food safety purposes and preventing the spread of pests and diseases in some of our agricultural commodities. Ag Council staff has remained heavily engaged in the legislative and regulatory process since the bill’s inception.

    “Maintaining food safety and protecting the public and our environment from the potential spread of pests and disease are paramount when considering what type of package is utilized for various food and agricultural products,” Rooney stated. “It is imperative that the current language in the draft regulation highlighting certain exclusions is maintained and that we build more flexibility within the system so that the industry can continue to provide the safest quality products while conducting R&D in an effort to find alternatives.”

    Rooney noted that replacing packaging comes at significant cost, as well. Changing machinery can cost from $30 million to $100 million. Additionally, it takes several years to research and create packaging that is functional and safe for consumers.

    “Some businesses cook or pasteurize their products within the package to ensure the product does not get contaminated in the process. This method keeps the product and the inside of the package completely pristine.”

    “If this type of package is changed, millions of dollars in commodities will be bought, pasteurized, tested, validated and then destroyed. Many products that are in the experimental process for testing validation cannot be sold for human or animal consumption; therefore, resulting in excessive food waste. Changing packaging for this process would result in millions of dollars of lost capital and substantial food waste,” Rooney said.

    Melissa Koshlaychuk highlighted the benefits of plastic bags which bring shelf stability to leafy greens. Rick Tomlinson discussed the extensive efforts the Strawberry Commission has taken to ensure the plastic clamshell is recyclable. Several state board members asked questions of the panelists and explored potential workable solutions.

    Ag Council appreciates the invitation to speak to the state board about this important issue and thanks the board and Secretary Karen Ross for the opportunity.

    CalRecycle is in the process of drafting the final regulation, and CDFA has worked with the ag sector to highlight concerns with their sister agency. Ag Council will continue to be actively engaged on this issue on behalf of our members.

  • California Strawberry Commission Fills Two Key Positions

    The California Strawberry Commission (CSC) is announcing two key hires to advance the industry through research and communications.

    Dr. William “Bill” Turechek joins the CSC as the new Vice President of Research. Bill joins the CSC after serving since 2006 as a Research Plant Pathologist at the USDA-ARS Horticultural Research Laboratory in Fort Pierce, Florida, where he worked on epidemiology and management of strawberry and vegetable diseases.

    Dr. Turechek has over 100 peer-reviewed research articles and book chapters, has raised tens of millions of dollars in extramural funding, and has served as senior editor for the journals Plant Disease and Phytopathology. His areas of expertise include plant disease epidemiology, disease management, and statistics, with an emphasis on diseases that occur in strawberry and annual vegetable production.

    “We are excited to have Dr. Turechek join the California Strawberry Commission and utilize his expertise to aid the 400+ family-owned strawberry farming operations in California,” said Rick Tomlinson, California Strawberry Commission President.

    “I am honored to join the California Strawberry Commission and I am looking forward to meeting and getting to know the many growers, shippers, and processors in the California strawberry industry. As the Vice President of Research, one of my primary goals is to work closely with the industry to identify key research needs, and then make it happen. In leading the Commission’s research efforts, I hope to empower California strawberry growers with the latest research and data to help them make the informed decisions that will advance strawberry farming in California” said Dr. William Turechek, California Strawberry Commission Vice President of Research.

    The California Strawberry Commission also recently named Jeff Cardinale as the new Director of Communications.

    Among his duties, Cardinale will lead positive marketing message campaigns highlighting the importance of the California strawberries and the industry itself to the local communities where strawberries are grown as well as to local, state, and national stakeholders. Cardinale will also handle media relations and crisis communications. Cardinale led the commission’s response to the January and March flooding events.

    Jeff Cardinale Joins the CSC as Director of Communications

    “On behalf of the 400+ California strawberry growers, shippers, and processors, I am excited to join the California Strawberry Commission. There are incredible stories to tell about the California strawberry industry, from the remarkable opportunities for field workers becoming farm owners, to the fact that 97 cents of every California strawberry dollar goes right back into the community. These are just a few of the many great things happening in the California strawberry industry and I look forward to showcasing those stories,” said Jeff Cardinale, California Strawberry Commission Director of Communications.

    “We are delighted to have Jeff on board. He brings nearly 10 years of agriculture communications experience as well as extensive work in proactive and crisis communications. The commission is confident Jeff will serve the industry well,” said Rick Tomlinson, California Strawberry Commission President.

    Dr. Bill Turechek joins the CSC as Vice President, Research

    Prior to his work in agricultural communications, Cardinale served as the Public Information Officer for the Fresno Police Department. Cardinale also has more than 15 years experience in television news management where he won six Emmy Awards for Best Newscast.

    As part of the marketing and media relations campaigns, Cardinale plans to introduce new ways of reaching the media, as well as the local strawberry farming communities to stay engaged with the industry.

     

  • Strawberry Consumption Linked with Heart Health, Cardiometabolic Benefits

    As attention focuses on heart disease this February for American Heart Month, the latest research on strawberries, including their potential heart health benefits, was presented at the 9th biennial Berry Health Benefits Symposium (BHBS) in Tampa, FL. This research adds to the growing body of scientific evidence supporting the role of strawberry consumption in promoting heart health.

    According to Britt Burton-Freeman, Ph.D., professor at the Illinois Institute of Technology and BHBS Heart and Healthy Aging Session Chair, “The Global Burden of Disease (GBD) study showed that a diet low in fruit is among the top three risk factors for cardiovascular disease and diabetes. To address the “fruit gap” we need to increase the amount of total fruit consumed as well as the diversity of fruit in the diet. Accumulating evidence in cardiometabolic health suggests that as little as one cup of strawberries per day may show beneficial effects.”

    Studies demonstrate that the cardiometabolic benefits of strawberry consumption are multi-faceted and may include decreased total and low-density lipoprotein (LDL) cholesterol, increased vascular relaxation and tone, decreased inflammation and oxidative stress, decreased insulin resistance, and decreased blood sugar. Clinical trials have linked strawberries to improvements in various markers for cardiovascular disease, including lipid levels.

    In one randomized controlled crossover trial of 33 obese adults, daily consumption of strawberries at a dose of two-and-a-half cups per day significantly improved insulin resistance and moderately improved high-density lipoprotein (HDL) particle size in comparison to the control group.

    “Our study supports the hypothesis that strawberry consumption can improve cardiometabolic risks,” said lead investigator Arpita Basu, Ph.D., R.D.N., associate professor at the University of Nevada, Las Vegas, “Furthermore, we believe this evidence supports the role of strawberries in a ‘food as medicine’ approach for the prevention of type 2 diabetes and cardiovascular disease in adults.”1

    Another study with 34 adult men and women with moderate hypercholesterolemia conducted at the Illinois Institute of Technology found that vascular function, as indicated by flow-mediated dilation, improved one hour after strawberry intake.2

    As one of the most popular and accessible fruits in the U.S., strawberries are a flavor-favorite with consumers. A serving of 8 strawberries (one cup) fulfills the daily recommended value of vitamin C and delivers a host of other nutrients and beneficial bioactive compounds. Available year-round, strawberries offer consumers a versatile and convenient fruit option beloved by kids and adults.

    About California Strawberry Commission

    The California Strawberry Commission is more than 300 strawberry farmers, shippers, and processors, all working together to advance strawberry farming for the future of our land and people. Commission programs create opportunities for success through groundbreaking programs focused on workforce training, strawberry production research, and nutrition research. Through science-based information and education, it delivers the good news about sustainable farming practices that benefit the health of people, farms, and communities.

  • California Strawberry Growers & Farm Workers Pick Safety

     

    Pick Safety is a new effort from the California Strawberry Commission to highlight farmworker safety and industry-leading training and safety practices by emphasizing that everybody is responsible to always pick safety.

    “Our new I Pick Safety logo reminds people to be safe and healthy, and it highlights why this is important,” said Carolyn O’Donnell, communications director of the Commission. “Incorporating the tag line ‘For Me. For All.’ keeps the focus on every person’s role in protecting our families—from kids to seniors, along with the community at large.”

    The Commission is highly respected for its award-winning food safety program, providing train-the-trainer, classroom and in-field training programs, as well as sustainability and a variety of workforce training and safety courses. As soon as the COVID-19 pandemic was identified, the Commission went straight to work, identifying how to keep workers safe and healthy, and working with government and medical experts to provide the best advice available to California strawberry farmers.

    The Commission’s website has become the go-to source for current information on the coronavirus/COVID-19 situation, specifically tailored for farms and farm workers (https://www.calstrawberry.com/en-us/Coronavirus). This website has a series of audio, video, visual aids, guidance, and other resources that are available in English and translated into Spanish and Mixtec to help farm workers stay safe on the job and at home. Many materials are printed and suitable for posting on the ranch.

    Over the past 60 days, the Commission staff has visited nearly every strawberry farm currently operating in California, and provided on-site training, signage and informative materials to keep farm workers healthy, highlighting the Centers for Disease Control guidance on creating a safer work environment, and how to protect oneself through daily activities.

    California’s 400+ family strawberry farms provide over 70,000 well-paying jobs and generate over $3.4 billion of annual economic impact. “Strawberries are one of the most labor-intensive crops, and strawberry farmers are working diligently to protect farm workers while providing a consistent supply of this nutritious fruit to consumers,” said  O’Donnell. “Many strawberry farmers started in the fields planting and picking berries. This gives them a unique perspective and they are very appreciative and protective of their workforce.”  

    The Commission’s efforts include information on increased illness prevention training (at home and work), adopting crew and schedule modifications to implement social distancing during harvest, increasing the amount of hand washing facilities and hand sanitizing stations available in the field, sanitizing field facilities and work stations more frequently and keeping a watchful eye on employee health.

    Strawberry farmers and field supervisors are also working to quickly identify any workers who may be exhibiting illness symptoms and are being trained to help them isolate the individual to avoid spreading the virus to others. In California, most strawberry farm workers have paid sick leave as well as health insurance.

    While COVID-19 presents new challenges, for many years farmers in California have operated under the most stringent standards in the nation, governing field sanitation and worker safety. These existing standards have provided an important basis for the I Pick Safety program as farmers move with expediency to adopt worker protection protocols to prevent the spread of COVID-19, maintain the health of our dedicated farm workers and ensure the safety of our food supply. The increased training and attention during this coronavirus pandemic should reassure consumers that wholesome and delicious strawberries will remain available for their families to enjoy.

    About California Strawberries:

    The California Strawberry Commission represents more than 400 strawberry farmers, shippers, and processors, proudly working together to advance strawberry farming for the future of our land and people. Commission programs create opportunities for success through groundbreaking programs focused on workforce training, strawberry production research, and nutrition research. Through science-based information and education, we deliver good news about sustainable farming practices that benefit the health of people, farms, and communities. California Strawberry Commission