The Raisin Administrative Committee is eager to push California-grown raisins. They are hoping to get a windfall of $7.6 million left over from the California Raisin Marketing Board to aid their efforts. Raisin Administrative Committee President Jeff Smutny spoke with Matthew Malcolm from California Ag Network about the Committee’s plans and efforts. Watch this quick video and learn more in American Vineyard Magazine.
Tag: California Raisin Marketing Board
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California Raisin Marketing Board Gets Shut Down
Just last month, a vote passed to shut down the California Raisin Marketing Board. But what of generic California raisin marketing and the iconic dancing raisins? Watch this brief interview with Dwayne Cardoza from the Raisin Bargaining Association and read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Vmech for their industry support.
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A Brand New Sun-Maid: Investing in the Future
The dried fruit sector hasn’t been as popular with millennial consumers as in other generations, but Sun-Maid Growers are working to turn things around (at least for California raisins) with some new strategies and investments as shared at their annual meeting in Fresno recently. Watch this brief interview with Sun-Maid CEO Harry Overly and read more about it in American Vineyard Magazine.
Please thank our sponsor Duarte Nursery for their industry support and tell them you saw them on California Ag Network.