California Ag Network

Tag: California Prune Board

  • Prune Board Looks to Seize on Good Harvest

    Prune growers enjoyed a more sizable harvest than last year, with excellent quality despite the early start. It now comes down to getting the word out about buying and consuming California prunes. Kiaran Locy from the California Prune Board spoke with Matthew Malcolm with California Ag Network to discuss efforts to promote and market their crop. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

  • USDA Launches TRUMP Mission to Vietnam to Expand Market Access for American Farmer

    The U.S. Department of Agriculture launched a Trade Reciprocity for U.S. Manufacturers and Producers (TRUMP) Mission to Vietnam this week to open new markets, strengthen export opportunities, and secure fair, reciprocal trade for American farmers, ranchers and producers.

    Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg is leading a delegation representing a cross-section of American agriculture that stands to benefit from expanded access to one of Asia’s fastest-growing markets.

    “American farmers, ranchers and producers thrive when they have strong, reliable markets for their high-quality products,” said Under Secretary Lindberg. “By strengthening our trade relationship with Vietnam, we’re opening doors for U.S. agriculture, ensuring they have a fair chance to compete and succeed, and that they can bring the benefits of that success to communities here at home.”

    Vietnam has become a top destination for U.S. agricultural products. In 2025 alone, agriculture, fishery and forest products exports surged by 45% to a record $5.6 billion, making Vietnam the United States’ eighth-largest market. This mission will build on that momentum by expanding market access, connecting suppliers with new buyers, and advancing negotiations under President Trump’s strategy to deliver fair, enforceable trade for American farmers and ranchers.

    During the visit, USDA’s Foreign Agricultural Service will lead industry tours, host business meetings, and engage with Vietnamese officials to advance U.S. trade priorities and support U.S. producers. The delegation includes:

    1. California Fresh Fruit Association – Fresno, Calif.
    2. California Prune Board – Roseville, Calif.
    3. Potatoes USA – Denver, Colo.
    4. USA Poultry & Egg Export Council – Tucker, Ga.
    5. U.S. Dairy Export Council – Arlington, Va.
    6. U.S. Grains and Bioproducts Council – Washington, D.C.
    7. U.S. Meat Export Federation – Denver, Colo.
    8. U.S. Soybean Export Council – Chesterfield, Mo.
    9. U.S. Wheat Associates – Arlington, Va.
    10. Washington Apple Commission – Wenatchee, Wash.

    This is USDA’s third TRUMP mission of 2026. Later this year, USDA will return to Vietnam with a broader agribusiness trade mission to continue expanding opportunities for U.S. food and agricultural exports.

    For more information on USDA trade missions, visit https://www.fas.usda.gov/topics/trade-missions. — By the USDA Foreign Ag Service

  • UCCE Hosting South Sacramento Valley Prune Meeting

    UC Ag and Natural Resources will host its annual South Sacramento Valley Prune Metting in Yuba City. The event is an opportunity for prune growers to learn the latest updates in prune orchard systems and grower regulation updates. Growers will also be able to learn about disease management and Johnson grass management in tree crops, as well as how to control sunburn in crops and more.

    The event counts for 2.5 continuing education credits. Registration for the Prune Meeting begins at 8 a.m. at Yuba City Veterans Hall and it run until 12:30 p.m., followed by a hosted lunch. Pre-registration can be found HERE.

    Schedule:

    8:00 AM Registration & Coffee and Refreshments

    8:15 AM California Prune Board Update

    Donn Zea, Executive Director, Prune Board of California

    Kiaran Locy, Director of Brand and Industry Communications, Prune Board of California

    8:30 AM New developments in prune orchard systems

    • New prune rootstock trial plans and goals

    Jaime Ott, UCCE Orchard Systems Advisor; Tehama, Glenn, and Butte Counties

    • High density prune orchards

    Charles Brannon, Director of Agronomy, Agromillora CA

    • New prune rootstocks and new orchard opportunities

    Chuck Fleck, Director of Horticulture Research, Sierra Gold Nurseries

    9:30 AM What can growers learn from Dormex® rest breaking trials in prune?

    Franz Niederholzer, UCCE Orchards Advisor, Colusa/Sutter/Yuba Counties

    10:00 AM Break

    10:15 AM Prune grower regulatory update.

    Sean Nelson, Sutter Co Ag Comm Office; Matt Bozzo, Yuba Co Ag Comm Office

    10:45 AM Disease management in prune

    Jim Adaskaveg, Professor, Department of Plant Pathology, UC Riverside

    11:30 AM Developments in Johnson grass management in tree crops

    Ryan Hill, UCCE Agronomy and Weeds Advisor; Tehama, Shasta, and Glenn Counties

    12:00 PM A first look at sunburn control in prunes.

    Franz Niederholzer, UCCE Orchards Advisor, Colusa/Sutter/Yuba Counties

    12:30 PM Hosted lunch

    — By UC Ag and Natural Resources

  • What is California Grown? New Board Chair Shares Perspective

    What is California Grown, its Mission, and what it means to the hundreds of agricultural commodities it represents? Malcolm Media Editor-in-Chief Matthew Malcolm met with the new Chair of the organization, Kiaran Locy from the California Prune Board to find out. Watch this video if you love agriculture and want to learn more.

    Please thank this video’s sponsor Simplot Grower Solutions for their industry support.

  • Strong Endorsement from Growers and Processors Results in Continuation of California Prune Board

    Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and Agriculture (CDFA) to continue for another five years through July 31, 2030, reaffirming the industry’s collective commitment to market leadership, innovation, and long-term success. The decision follows a review conducted by CDFA to evaluate whether the Marketing Order should remain in effect. Testimony and evidence from prune growers and handlers overwhelmingly supported the continuation, highlighting CPB’s critical role in delivering impact to the industry.

    The Marketing Order guides strategic promotion, research, and issue management initiatives designed to strengthen the position of California Prunes in an increasingly competitive global marketplace. The program is funded by mandatory assessments from California prune growers and handlers, with activities directed by an industry-elected board under CDFA oversight.

    “This outcome is a reflection of our industry’s shared belief in the future of California Prunes,” said George Sousa, Jr., Chairman of the California Prune Board. “We remain united in our pursuit to promote, protect and grow the value of California Prunes by supporting a stable industry to drive long-term success.”

    The continuation — without requiring a referendum — reflects not only confidence in the board and staff but also trust in the strategic direction it provides. It reinforces the industry’s ability to invest exponentially more in market development, brand value, and consumer demand than any other prune-producing region of the world, setting California Prunes apart through quality, innovation, and sustained consumer demand.

    This renewal ensures that:

    • Promotional programs will continue to be tailored to consumer preferences in key markets around the world, helping to drive consideration and purchase intent for California-origin prunes.
    • California Prunes remains a premium offering to retailers, importers, and food professionals, with a clear value proposition: unmatched quality, consistency, and brand support.
    • Marketing efforts will continue to strengthen the category, by highlighting health, taste, and versatility—inviting new audiences while deepening engagement with loyal consumers.
    • Trade partners benefit from the strength of a fully aligned industry, with growers, handlers, and a dedicated Board actively investing in innovation, nutrition research, and marketing to ensure long-term supply, quality, and market relevance.

    California’s Difference, Backed by Action

    This continuation affirms California’s unique position: no other origin matches its combination of scientific investment, consumer-driven promotion, and strategic trade support. It also underscores the industry’s resolve to lead, not just compete, in an evolving global food landscape.

    “We stand with our trade partners in delivering a product and a program that adds value to their business,” said Donn Zea, Executive Director for the California Prune Board. “This renewal reinforces our commitment to growing the category, protecting premium positioning, and staying responsive to consumer trends—now and into the future.”

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1980 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

  • California Prune Board Elevates Industry’s Sustainability Impact for Earth Month

    This Earth Month, the California Prune Board (CPB) is demonstrating the legacy of the Golden State’s prune-growing families and their unique stories and experiences with an educational marketing campaign. California is the leading producer of premium prunes and CPB represents the hard-working farmers who grow 99% of the nation’s supply and nearly 40% of the world’s supply of prunes. Throughout April, CPB will highlight how sustainable farming practices not only produce premium prunes but also protect California’s rich ecosystem, ensure access to nutritious foods and support the economic viability of the prune farming communities.

    “Sustainability isn’t a new idea for California’s prune growers,” says Kiaran Locy, Director of Brand & Industry Communications at CPB. “Growers and handlers have been producing prunes in the state for over 150 years, and through strategic planning as a unified industry we intend to continue well into the next century through continuous improvement.”

    Across channels – from informative website assets, engaging social media content and educational newsletters for healthcare professionals – CPB aims to cultivate connections about the agricultural practices and craft behind the hands that produced the world’s best, safest, and most flavorful prunes.

    “Navigating the changing environment of supply chains, market dynamics, technology and innovation all while benefiting farming communities and consumers is no small task,” added Locy. “Our recent consumer research shows that consumers love the natural sweetness and rich flavor of California Prunes, and we are celebrating the people who commit their livelihoods to growing this healthy food knowing it starts with the health of the orchards.”

    To help shoppers who are looking for delicious, healthy ideas, CPB’s digital platforms regularly feature recipes and snack ideas, and this month special spotlights will feature grower stories about sustainable practices to produce the world’s best prunes. CPB’s Prunes. For life. newsletter for healthcare professionals, including registered dietitians and health influencers, will spotlight how sustainable growing and drying practices concentrate nutrients for optimal health benefits and position them as a delicious, nutrient-rich and eco-conscious whole food.

    California Prunes’ Sustainability Story

    The California Prune industry’s sustainability efforts focus on people, the planet and prosperity. With 600 prune growing families, many of them multi-generational,

    the industry plays a key role in the state’s agricultural landscape, investing millions in sustainable practices to preserve environmental resources, support local communities and maintain the industry for future generations.

    People: California prune growers prioritize fair wages, worker safety and community wellness, ensuring that the people behind the product thrive. From small family farms to large-scale operations, growers take pride in fostering a safe and healthy work environment while delivering high-quality prunes that meet the highest food safety standards and support nutrition security.

    Planet: The California Prune industry employs practices like Integrated Pest Management, renewable energy and micro-irrigation systems, reducing water usage by 35% over the past three decades. These practices protect California’s unique ecosystem and preserve vital resources for future generations.

    Prosperity: Generating over $717 million annually for California, the California Prune industry supports both business resilience and growth. Sustainable practices help ensure long-term economic stability, providing well-paying jobs and contributing to the state’s agricultural strength.

    With the help of research and tools funded by CPB, growers and processors are learning, adapting, and improving their craft to ensure they are conserving natural resources and sustaining the future of the prune industry for generations to come. Through CPB’s Life Cycle Assessment and ongoing research, the industry continues to improve how prunes are grown, dried and delivered.

    For more information about California Prunes and the sustainable practices behind them, visit CaliforniaPrunes.org.   

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s leading producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

  • California Prunes Partners with Renowned Chefs for CA Farmer and Farmworker Month

    October is California Farmer and Farmworker Month – a specially designated time to recognize the remarkable contributions of the people who power California’s food and farming community. Consider this: California supports 1.2 million agriculture-related jobs and produces 400 different crops, roughly 50 percent of the overall U.S. produce supply, and nearly all domestically grown prunes.

    To help celebrate the hardworking farmers and farmworkers of the Golden State, California Prunes is partnering with a line-up of accomplished chefs around the United States to showcase the delicious, dried fruit that is grown by about 600 California Prune growers in the Sacramento and San Joaquin valleys. The chef partners are featuring a range of California Prunes dishes that consumers across the country can enjoy, including:

    • Aliza Sokolow of This is What I Eat is an accomplished food stylist and author based in
      Los Angeles, Calif. Sokolow regularly bakes for charitable organizations and for the first part of October she will offer Chocolate Chunk Cookies with Prunes that can be enjoyed when ordered directly through the This is What I Baked Order Form (proceeds donated to California Farmworker Foundation).
    • Bronwen Wyatt of Bayou Saint Cake in New Orleans, La., offers a Chocolate Walnut Chiffon Cake with Prunes and Chicory Cream available for New Orleans residents throughout October. Local ingredients are a mainstay of her Instagram-famed cakes. California Prunes are not only local for those in New Orleans since California supplies the country’s prunes, but the premium fruit also adds depth of flavor to the other California-grown ingredients, like California Walnuts. Additional California Prunes recipes from Wyatt include a Prune Upside Down Cake and Almond Cake with Prune-Raspberry Butter.
    • Kat Turner of Highly Likely Cafe in Los Angeles, Calif. has come to love California Prunes in several recipes and currently features A Good Turkey Sando with Prune Mostarda on the menu at the
      Los Angeles eatery. The Prune Mostarda recipe is an incredibly versatile condiment that anyone can make at home and use for sandwiches, grazing boards, or to elevate a variety of proteins.
    • Mica Talmor of Pomella restaurant in Oakland, Calif. will feature California Prunes that have come from orchards in the surrounding area in her Chicken + Prune Tagine menu item all month long.

    “As a chef, coming from Wisconsin to California – with its surreal year-round growing season – it’s like winning Willy Wonka’s Golden Ticket,” said Chef Kat Turner, Highly Likely Cafe. “And, thanks to the tireless efforts of farmers and farmworkers, we have wave after wave of delicious, healthy, gorgeous food grown right here in the state, including those sensual, premium quality prunes whose flavor can truly transform a dish with their uniquely craveable taste, texture, and versatility.”

    In addition to featuring California Prunes on their menus, the chefs will also serve up tasty California-grown ideas and inspiration on their respective social media platforms throughout the month.

    California is the ideal place to grow prunes due to its alluvial soils, abundant sunshine, and the fresh water that runs off the nearby mountains. The multi-generational farming families who grow California Prunes have honed their craft for more than 100 years and are dedicated to cultivating their orchards with sustainability in mind for the next generation.

    “We honor the contributions of growers who work so hard to ensure we have delicious, healthy food every day,” said Kiaran Locy, California Prune Board, Director of Brand & Industry Communications and Buy California Marketing Agreement board member. “It’s inspiring to partner with chefs who use locally and responsibly sourced ingredients and appreciate the versatility of California Prunes because they runes are good every day in so many ways – from delivering exceptional nutrition that supports a healthy gut and bones – to adding big flavor and natural sweetness.”

    Always in season, California Prunes ideas and inspiration can be found anytime @CAPrunes onInstagram, Facebook, Pinterest, YouTube, Twitter and at www.californiaprunes.org.

    ABOUT THE CALIFORNIA PRUNE BOARD

    Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.

  • California Prune Board Announces 2022-2024 Officers and Board Members

    The California Prune Board (CPB) has officially seated its 22-member board and 16 alternates for the 2022-2024 term.  Following certification of the election by the California Secretary of Food and Agriculture, the new board approved the 2022/23 fiscal year programs and budget at its June board meeting. The CPB officers are:

    • Chair: George Sousa Jr., President of Mariani Packing Co., Inc., Vacaville, Calif. (re- elected)
    • Vice Chair: Mike Vereschagin, Vereschagin Farms, Orland, Calif. (newly elected) 
    • Secretary: Dan Bozzo, Triple B Ranch, Gridley, Calif. (re-elected) 
    • Treasurer: Rajeev Davit, Davit Ranches, Yuba City, Calif. (re-elected) 
    “Our values as a Board keep us driven towards quality and continuous improvement and I’m honored to continue serving as Board chairman alongside dedicated individuals who share a vision of creating a world more enthusiastic about California Prunes,” said George Sousa Jr., President, Mariani Packing Co. “Our industry – like all of agriculture today – has its challenges, but the CPB has been around for 70 years, and we believe in the power of our product and the importance of a vital industry for generations to come.” 
    The newly seated board will serve through May 2024.

    “California Prune growers and handlers have proven to be resilient, strategic, and disciplined in producing a premium fruit that is enjoyed domestically and in export markets around the world,” said Donn Zea, Executive Director, California Prune Board. “Alongside our industry stakeholders, we are dedicated to helping the trade and consumers alike discover the many wonders that California Prunes offer – from health and nutrition benefits, exceptional taste, premium quality, unmatched versatility – and so much more.”   

    The board will focus on advancing the key CPB priority areas that have been determined with input from numerous industry members and the executive committee. Focus areas include:
    • Nutrition research
    • Trade policy and market support
    • Industry unification
    • Production research
    • Expanding global visibility for California Prunes

    CPB membership is composed of 22-member board seats that are elected by the industry, organized by seven districts and a non-industry public member. The CPB officers are selected by the newly seated board members for their leadership roles.

    California is the world’s largest producer of prunes providing about 40 percent of the world’s supply and more than 90% of the U.S. supply. Today, there are more than 36,000 bearing acres of California Prune orchards producing an average of 80,000 tons each year. Consistency in production, driven by rigorous agricultural standards, and superior taste is keeping the demand for prunes from California strong in over 60 countries.

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of prunes with orchards across 14 counties in the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

  • Mechanical Pruning Trial in ‘French’ Prune – Through Year Three

    Work continues at the mechanical pruning trial site in Red Bluff. The trial, funded by the California Prune Board and led by Dr. Rich Rosecrance at Chico State, was initiated in 2019 and aims to identify lower cost pruning alternatives for growers without compromising yield or fruit quality. The study site is an orchard planted in 2011 at a spacing of 15’ x 18’ on Myrobalan seedling rootstock and irrigated with buried drip. This is a vigorous, well managed orchard with a history of producing 4-5 dry ton/acre. The study treatments are:

    1. Fall: Grower standard — ladders and loppers pruning, no topping (i.e. ‘control’).

    2. Spring: Topping and hedging both ways — cutting 5 sides of the canopy, with the tree row and across the tree row, plus topping (i.e. ‘boxed’).

    3. Fall: Topping and hedging both ways — cutting 5 sides of the canopy, with the tree row and across the tree row, plus topping (i.e. ‘boxed’).

    4. Spring: Hedging both sides of the tree row, no cross hedging — cutting 2 sides of the canopy, no topping (i.e. ‘hedged’). 

    5. Fall: Hedging both sides of the tree row, no cross hedging — cutting 2 sides of the canopy, no topping (i.e. ‘hedged’).

    Several measurements are collected annually to assess the effects of the pruning treatments. Highlights of 2021 results and planned 2022 measurements include:

    • –  Canopy volume was measured in May 2021. Trees boxed in spring were significantly smaller than the hand-pruned control. Trees boxed in fall or hedged in fall or spring did not differ significantly from the control.

    • –  A bark canker pathogen survey (Cytospora, Botryosphaeria, etc.) was conducted to establish a baseline of pathogens present in the field. Several canker pathogens were found, and the control treatment had the shortest canker length. A more thorough evaluation of disease presence and severity will be performed in 2022.

    • –  In 2021, a difference in severity of sunburn damage after extreme heat events was observed. The boxed treatments both had significantly less blue prune drop due to sunburn damage than the control or hedged treatments. This was surprising – fruit is typically exposed to higher light environments in the boxed trees. Though there is no definitive cause at the moment, it may be possible that bowing branches in the hedged treatments or reduced water stress in boxed trees due to smaller canopy size may have contributed. We will continue to assess these differences.

    • –  2021 treatment yields ranged between 3.0 and 4.3 dry ton marketable (A+B screens) yield per acre and no significant differences were found among the treatments in 2021 nor in cumulative yields (Table 1). Large fruit (A + B screens) comprised between 92% and 100% of the four-pound sample from all the treatments (Table 1). The spring hedged treatment did have significantly lower percentage of marketable (A+B screen) fruit than the control and fall boxed treatments. 

      — By Becky Wheeler-Dykes (Orchard Researcher, CSU Chico), Dr. Rich Rosecrance (Professor, College of Agriculture, CSU Chico), Luke Milliron (UCCE Farm Advisor Butte, Tehama & Glenn Counties), and Franz Niederholzer (UCCE Farm Advisor, Colusa & Sutter/Yuba Counties)

  • California Prune Board Honors Women Across Industry

    In celebration of International Women’s Day on March 8, the California Prune Board reflected on the various women throughout the prune industry who drive continuous growth and improvement for the organization and the consumption of prunes. In critical roles including Growers, Chief Executive Officers, Researchers, and Directors, women across the prune business are shaping the decisions that define an industry.

    “Demand for California Prunes has steadily increased in the past two years and historically women have been the primary purchasers of prunes,” said Kiaran Locy, Director of Brand & Industry Communications. “The truth is prunes are enjoyed by everyone and the women in our industry are tenacious and their insights and expertise are keeping us relevant and moving us forward.”

    These 5 industry leaders within the California Prune industry, provide valuable direction and insight across a variety of professions:

    • LindaKay Abdulian is the President and CEO at National Raisin Company and has worked in the prune business for over 10 years.

    “Agriculture is a tough industry. The people involved are trenchant and as a woman in a dominant man’s world, you prepare for every encounter. The prune industry is no exception. The players are the best in the business, man, or women. You come prepared and you will succeed.”

    • Sandie Mitchell is a California Prune Grower who has been growing prunes for 44 years. She is also an Executive Committee Member for the California Prune Board

    “Women are very quality oriented. When it comes to our families, we only want the best. As a California Prune grower, we have dedicated our farming operation throughout the years to growing a premium product for the consumer.”

    • Sarah Bradley Castro is a Staff Research Associate at UC Davis and has led the prune breeding program since 2008.

     

    “I continue to be inspired by the growing number of women in agriculture and agricultural research. In my working with UC Davis, California Women in Agriculture, and the Prune Board it is clear the innovation and energy women bring to the industry will carry us forward to a successful future.”

    • Natalie Mariani Kling is the Marketing Manager for Mariani premium dried fruit and a Certified Clinical Nutritionist. As a 4th Generation Mariani, she has been working in the prune business since she could walk steadily through the orchards.

    “Working with real, whole food is an honor and a responsibility. Mother Nature is no joke, and we rely on the great women (and men) in our industry who sow their time, expertise, and commitment into growing food that families around the world can enjoy. As a nutritionist, prunes have a special place in my heart. They may be one of superfood’s best kept secrets. Watch out world!”

    • Esther Ritson-Elliott is the Director of International Marketing & Communications with the California Prune Board. She has worked with the organization for over 30 years.

    “Agriculture itself is often perceived as a ‘male’ career, yet figures published in 2017 reveal that more than one third of U.S. farmers are women, and over half of all farms have at least one female decision maker. That equates to 1.2 million female producers making a significant contribution to U.S. agricultural sales, including those working in the prune industry. I make it my mission to share the fruits of their labor, promoting the commitment, passion and contribution of our prune growers and championing their work – male and female alike.”

    Building awareness that drives consumption for California Prunes starts with a premium product and strategic approach. The California Prune industry invests in nutrition and crop research as well as building global markets for the promotion of prunes. California is the world’s largest producer of prunes and supplies over 90% of the prunes in the U.S. and 40% of the world’s production.

    The California Prune Board recognizes the extensive contributions of every woman across the industry and acknowledges the value each of them brings through their individual experiences and perspectives. These leading women in the prune industry will be featured on social media @CaliforniaPrunes on Instagram, Facebook, and Twitter and on the organization’s U.S. LinkedIn profile and European LinkedIn profile reaching consumers and the trade in honor of International Women’s Day this March.

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of prunes with orchards across 14 counties in the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.