How much longer is the wine industry going to be in the tanks? California wine grape growers anticipate delivering a high quality crop to the wineries this year; however, many are concerned whether there will be a home for their grapes, due to the global decline in demand for wine and other alcoholic beverages. At the annual meeting of Allied Grape Growers, President Jeff Bitter shared that the industry will likely see some grapes go unharvested again this year. Watch this brief interview, as Jeff meets with Matthew Malcolm on California Ag Network to discuss the expectations for this year’s crop and where the industry needs to be supply-wise in order to return to balance with the decline in demand. Read more details in the August issue of American Vineyard Magazine.
Tag: California Grape Acreage
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What to Expect from the 2020 California Wine Crop
Wildfires and smoke exposure aside, what is the 2020 wine grape crop looking like. Jeff Bitter from Allied Grape Growers reports that the crop could be much smaller than expected with supply and demand returning to a more balanced state. Watch his brief interview now and be sure to attend Jeff Bitter’s State of the wine grape industry address at American Vineyard’s virtual Central Coast Grape Grape Expo on Nov. 6th and the Central Valley Grape, Nut & Tree Fruit Expo on Nov. 13.Please thank this video’s sponsor Suterra for their industry support.
