Tag: California dairy farms

  • Fact vs. Fiction: Correcting Myths About California Dairy Methane Reduction Efforts

    Dairy Cares — Over the past eight years, California’s dairy farms have collectively achieved an annual reduction of 5 million metric tons of methane (CO2e) and counting. This is important, as scientists agree that reductions in methane emissions are critical to slowing global warming. The world-leading effort has drawn some well-deserved attention. Unfortunately, there are several common myths and misconceptions about California dairy’s methane reduction programs. Let’s explore the misnomers and the facts.

    Myth #1: California’s methane reduction efforts are focused on digesters.

    One common misconception is that digesters are the primary strategy being deployed to reduce dairy methane emissions in California. There are in fact several strategies being deployed, which are all equally important to ensuring success across all dairy farms, large and small. Here are the main strategies in no particular order:

    Strategy #1: Methane Avoidance – California dairy farms are avoiding the creation of methane via alternative manure management projects. This includes manure separators, compost pack barns, manure scrape and vacuum systems, conversion to pasture-based operations, and other practices. Through its Alternative Manure Management (AMMP) and Dairy Plus programs, the state has funded a total of 209 alternative manure management (methane avoidance) projects, more than the 142 state-funded digester projects. Estimated total annual reductions from alternative manure management projects operating to date are 252,000 MTCO2e, according to the California Department of Food and Agriculture (CDFA).

    Strategy #2: Methane Capture and Utilization – California has 168 dairy digesters operating with about 75 more projects in development. 142 of these projects received funding from the state via the Dairy Digester Research and Development Program (DDRDP). Digesters capture methane from manure storage and put it to productive use as carbon-negative transportation fuel or other renewable energy needs. Estimated total annual reductions from operating California dairy digester projects to date are 2.53 million MTCO2e, according to information from CDFA and digester developers.

    Strategy #3: Milk Production Efficiency/Herd Attrition – California dairy farms continue to shrink their environmental footprint by producing more milk (or consistent total milk volume) with fewer cows. Milk production efficiencies continue to be gained in many ways, including improved animal nutrition, selective breeding, and enhanced animal care and comfort. Overall, while total milk production has remained relatively stable, the number of dairy cows in California has continued to shrink since 2008, resulting in far fewer emissions. Estimated total annual reductions achieved to date are 2.13 million MTCO2e, based on herd numbers from the California Air Resources Board’s California Dairy and Livestock Database. These reductions are from both manure management and enteric methane (methane emitted directly from cows).

    Strategy #4: Methane-Reducing Feed Ingredients – Additionally, a newer strategy is now also being deployed to directly address enteric methane emissions. On a growing number of farms, methane reducing feed ingredients are included in feed rations, helping reduce enteric methane emissions.

    Strategy #5: Ongoing Research – Perhaps the most important strategy continues to be research. The California dairy sector supports ongoing research efforts to validate practices and identify additional strategies for further reducing methane emissions.

    Myth #2: California’s methane reduction policies are encouraging dairy farms to grow larger.

    Another harmful myth is that California’s methane reduction programs are incentivizing farms to grow larger. While it’s true that digester projects are more financially viable on larger dairies (including those that have experienced consolidation), the financial benefits of having a digester do not incentivize growth. This myth is based on the flawed assumption that dairies receive all revenue generated by a digester and therefore increase cows to increase revenues. In practice, digesters are substantial capital investments that are not financed, operated, and owned by the dairy farm. Most digesters are owned by specialized companies and investors that have access to capital, technology, and current natural gas infrastructure.

    A 2024 analysis performed by ERA Economics found there is no evidence that digesters cause consolidation. Additionally, econometric analysis of county- and state-level farm digester data provides empirical evidence that digesters are not causing consolidation. While the California dairy sector has consolidated over the last several decades, the underlying drivers for consolidation are broad and pre-date digesters. The report from ERA Economics confirms analysis performed by the California Air Resources Board, which shows no linkage between digesters and herd growth on dairy farms.

    Myth #3: CA policies encourage the creation of more methane for digester capture.

     A similar myth is that digesters encourage dairy farms to create more methane so that more energy can be created and sold. This claim is counter to how California’s digesters are designed and operated. Nearly all California dairy digesters have a covered lagoon design. On a dairy with this kind of digester, manure is collected via flushing barn floors with recycled water that is sent to a storage lagoon before being used to irrigate forage fields. Manure stored without oxygen (in wet conditions) creates methane, which is why a plastic tarp is used to cover the lagoon, capturing methane for use as an energy source.

    As solid separator (right) removes much of the manure solids before the stream enters covered-lagoon digester.

    For best maintenance outcomes, there is a critical step that occurs before the stream enters the lagoon: separating out much of the solids via a manure separator. Installation of a mechanical separator is typically part of every farm’s digester project investment. Reducing the amount of solids that enter the lagoon reduces the amount of methane that is created and available for capture. However, it also helps prevent solids from building up in the lagoon, reduces odors, and minimizes the need for costly lagoon cleanouts. Therefore, digester projects technically use both the methane avoidance and methane capture strategies, to most effectively manage manure and reduce emissions.

    Myth #4: California dairy farms operate without regulation.

    A final myth is one that is sometimes claimed by opponents of dairy farming or uniformed media outlets: that California’s dairies operate with little to no regulation. This could not be further from the truth. California dairies operate under the strictest environmental regulations in the nation and must comply with the nation’s most stringent air quality protection rules. Dairies are already subject to multiple environmental permits and regular inspections by regional water quality authorities, regional air agencies, and county land use authorities. Each California dairy and cattle operation submits extensive, detailed reports on their operations to state authorities on an annual basis. While California’s dairies are not currently directly regulated for methane emissions, they are doing their part to voluntarily meet the state’s target for a 40% reduction by 2030. The state’s dairy methane reduction programs (DDRDP, AMMP, and Dairy Plus) are persistently over-subscribed with farm applications.

    Fact: Despite misrepresentations, dairy farmers remain dedicated.

    Dairy farmers continue to participate in important conversations about the environment, and more importantly, they continue to take action to reduce emissions. By correcting misinformation and busting harmful myths, their world-leading efforts can be better understood and supported. Achieving the full 40% reduction in dairy methane emissions by the 2030 target is within reach if additional funding is made available to continue the state’s successful programs.

    California’s dairy farmers are committed to doing their part to reduce methane in ways that benefit local communities. 

  • California Milk Advisory Board Welcomes Adrienne Daniels as EVP of Marketing

    The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Adrienne Daniels as  Executive Vice President of Marketing. In this role, Daniels will lead strategic marketing initiatives to expand awareness, engagement, and sales of Real California dairy products across domestic and international markets.

    Daniels brings over two decades of marketing leadership experience in the consumer packaged goods industry, having built, grown, and revitalized brands across a broad spectrum of categories. Most recently, she served as Senior Marketing Director at Gallo, where she managed a portfolio of more than 60 brands, including Black Box Wines, Apothic Wines, and Carlo Rossi Wines. Under her leadership, Daniels led brand turnarounds, launched innovative campaigns with record-breaking ROI, and launched over 15 new wines.

    Before beginning her more than 11-year tenure at Gallo, Daniels spent over 13 years at General Mills, holding multiple marketing leadership positions across iconic brands such as Cheerios, Pillsbury, and Progresso. Her strategic and creative leadership helped modernize legacy brands, drive multicultural marketing initiatives, and pioneered new approaches to health-focused consumer engagement.

    Daniels earned her MBA from Stanford University and a B.A. in Political Science from the University of Pennsylvania.

    An active community leader, she has supported education and literacy as a past mentor to Learning Quest through the Stanislaus Community Foundation’s Profit with Purpose program.

    Daniels is dedicated to championing women in business and has held numerous leadership roles advancing this cause throughout her career. In her previous role, she served as a key leader within Gallo’s Women of Wine & Spirits group, an organization committed to promoting and recognizing the achievements of women across the industry. Daniels also engaged in women’s networks while in her position at General Mills.

    “Adrienne brings a wealth of strategic marketing expertise, creative insight, and a deep understanding of consumer engagement,” said Bob Carroll, CEO of the CMAB. “Her proven ability to grow and reposition major brands will be instrumental as CMAB continues to drive demand and build connections with today’s dairy consumers.”

    California is the number one dairy state with more than 1,000 family dairy farms focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.

  • New Marketing Manager at the CA Milk Advisory Board

    The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Cynthia Kindle as Marketing Manager, U.S Retail supporting the organization’s retail brand initiatives and consumer engagement strategies.

    Kindle brings more than five years of experience in managing and optimizing digital presence, executing integrated marketing campaigns, and coordinating cross-functional projects to drive brand alignment and growth. She joins CMAB from InnovAsian Cuisine, where she served as Associate Brand Manager, reporting monthly brand performance, leading e-commerce content optimization, agency management and executing shopper marketing campaigns. Prior to InnovAsian, Kindle contributed to marketing efforts at Nature’s Bakery and Nestle USA, where she gained valuable experience in reporting and analytics, cross-functional collaboration, and project and budget management.

    In addition to her corporate experience, Kindle has managed freelance digital marketing projects for clients where she created targeted marketing strategies, built customer personas, and maintained brand presence across social media and online platforms.

    Kindle holds a Bachelor’s degree in Business Management from Pepperdine University’s Graziado School of Business Management.

    “Cynthia’s ability to connect data-driven insights with creative marketing strategies makes her an extremely valuable addition to our team,” said Lizzie Werber, Director of U.S Retail of the CMAB. “Her expertise will help us further strengthen visibility for Real California Milk products and engage consumers in new and innovative ways.”

    “I’m passionate about real food and the way it connects people to health, tradition, and community,” said Kindle. “I’m thrilled to be joining CMAB and to play a role in sharing the story of California dairy while supporting the farm families who make it possible.”

    California is the number one dairy state with more than 1,000 family dairy farms focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.

  • Selina Lopes Joins California Milk Advisory Board Team

    The California Milk Advisory Board (CMAB), the marketing order representingCalifornia dairy producers, today announced the addition of Selina Lopes as Producer Relations Coordinator.

    Lopes brings a deep-rooted passion for the dairy industry and a diverse background in agriculture to the CMAB. She joins the organization from her most recent role as an Agriculture Instructional Support Specialist at Modesto Junior College (MJC). Her professional experience also includes serving as Development and Donor Relations Coordinator at the St. John Student Center, and working as a Business Communications Intern at Corteva Agriscience. In a previous role at World Wide Sires Ltd. , she supported advertising and public relations efforts for dairy clients across international markets.

    Raised on a dairy farm in Gustine, Calif., Lopes has been actively engaged in the industry from an early age showing dairy cattle through 4-H and FFA and participating in the California Junior Holstein Association. While attending MJC, Lopes was President and Vice President of the Dairy Science Club, the contest chairperson for the MJC Field Day Dairy Judging Contest, and the chairperson of the MJC Biannual Heifer Sale. During this time, she also held the title of District Six Dairy Princess from 2021 to 2022, representing the industry with enthusiasm and pride.

    Lopes pursued her education in agriculture, earning an associate degree in Agricultural Business from MJC, followed by a bachelor’s degree in Agricultural Communications from Oklahoma State University (OSU), graduating in 2024. While at OSU, she was actively involved in campus organizations including the Dairy Science Club and Agricultural Communicators of Tomorrow, further solidifying her commitment to advancing the dairy community.

    “As a farmer-funded organization dedicated to driving demand for products made with milk from California dairy farms, we greatly value Selina’s extensive relationships and comprehensive understanding of the dairy industry. Her insight is an exceptional asset to our team,” said Bob Carroll, CEO of the CMAB.

    California is the number one dairy state. Its more than 1,000 family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department

    of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.