California Ag Network

Tag: California Cantaloupe Advisory Board

  • California Cantaloupe Industry Reports Temporary Supply Shortage

    California and Arizona cantaloupe growers in the southern desert production region report that current short-supply conditions are significant but temporary.

    “While weather-related production challenges have impacted the desert growing region, approximately 70 percent of California’s cantaloupe crop is produced in the San Joaquin Valley, where harvest is expected to begin by the June 29, which is right on schedule,” said Garrett Patricio, President of Classic Fruit Company and chairman of the California Cantaloupe Advisory Board, who stressed shippers are expecting promotable volume to be available by early July.”

    In the meantime, unusual weather patterns have severely impacted melon production in California’s Imperial Valley and the Yuma, Ariz. growing region. Growers expect extremely limited supplies of all melon varieties, including cantaloupe, during the next two weeks.

    “I’ve never seen anything like this in my more than 30 years of growing cantaloupe,” said Barry Zwillinger owner of Legend Produce. “We would love to be able to fill retail orders at any price, but at the moment we simply do not have the volume available.”

    Zwillinger explained that a combination of unusual weather conditions contributed to the shortage. Warmer-than-normal winter temperatures and the absence of freezing weather allowed pest populations to increase significantly. This was followed by an exceptionally warm spring, causing harvest to begin nearly two weeks earlier than normal.

    “Spring harvest started out fantastic, but as the season progressed, we noticed plants becoming weaker, and yields in many fields declined by as much as 40 to 60 percent,” Zwillinger said. “Those conditions have led to the supply gap we’re experiencing today, with very few melons available over the next couple of weeks.”

    Patricio emphasized that growing conditions in California’s San Joaquin Valley have been considerably more stable, and harvest timing is expected to be normal.

    “The good news is that we expect strong cantaloupe volume beginning in early July and continuing throughout the remainder of the summer,” Patricio said. “Consumers and retailers can look forward to a steady supply of high-quality California cantaloupes once the San Joaquin Valley season gets underway.”

    About 75 percent of all cantaloupes consumed in the United States are grown in California. As the San Joaquin Valley harvest gets underway, the California Cantaloupe Advisory Board is launching an expanded consumer marketing campaign designed to drive demand throughout the summer season. The program includes digital advertising, retail support materials, influencer partnerships and a strong emphasis on reaching younger Gen Z consumers through social media platforms.

    “California growers are looking forward to a great summer season with an abundant supply of high-quality cantaloupes,” said Patricio. “We encourage retailers and consumers to follow our social media channels on Instagram, Facebook, TikTok and X for selecting and eating tips, nutrition information and a lot of fun and engaging content from California cantaloupe growers.”

    “We appreciate the patience and support of our retail partners during this short transition period and look forward to supplying promotable volumes throughout the remainder of the summer,” said Patricio. — Story contributed by the California Cantaloupe Advisory Board

  • California Walnut & Ag Industry Leader Jonathan Field Passes

    California’s agriculture industry is mourning the loss of Jonathan W. Field who served as Manager of the California Tree Fruit Agreement for over a decade, led the Walnut Bargaining Association and served as the Compliance Officer for the California and Arizona Leafy Greens Marketing Agreements and the California Cantaloupe Advisory Board.

    Field, 77, of Lincoln, California, passed away peacefully August 5, 2025, surrounded by his loving family.

    Field’s passion for agriculture began at age six when he received his first sheep on Christmas morning. A lifelong 4-H member, he spent nine months in Kenya, Africa with the 4-H and Peace Corps, teaching crop rotation and agricultural best practices. He always maintained his own sheep and cattle, fulfilling his lifelong dream of farming.

    He attended California Polytechnic State University, San Luis Obispo where he earned an undergraduate degree in Agricultural Business and then a master’s degree in Agricultural Economics from University of California, Davis.

    Field’s professional journey as part of California’s agricultural industry was as expansive as it was impactful. He began his career with California Agricultural Statistics Service and then as an economist for the California Department of Food and Agriculture (CDFA) where he worked on programs for iceberg lettuce, fresh tomatoes, carrots, celery, potatoes, cling peaches and processing pears. While at CDFA, Field wrote the first Marketing Agreement program and was the economist assigned to the first Commission laws created in California.

    In 1981, Field became Assistant Manager for the California Tree Fruit Agreement (CTFA), a conglomerate of marketing order programs representing California-grown peaches, plums, nectarines and pears. He became Manager in 1987, serving until 2000 where he championed growers, strengthened industry standards and left a lasting mark on California’s tree fruit sector. Importantly, he was integrally involved in the litigation which went successfully to the U.S. Supreme Court upholding the legality of mandatory commodity programs.

    “During the 1990s, the California Tree Fruit Agreement was extremely fortunate to have Jonathan Field as its Manager,” said Melvin Enns, a tree fruit grower-shipper who served on the CTFA Board for many years.  “Jon was well-versed in the intricacies of government regulations. He formed a diverse team of experts in the areas of merchandising, export development, communications and grower relations to create programs that complied with these directives. And, together with the 1500+ growers of California peaches, pears, plums, and nectarines, Jonathan and his team built a federal and state marketing order that was the envy of tree fruit growers in every other state.”

    Not only did Field leave a lasting impression on the California fruit industry, but he championed several causes impacting California agriculture in general. Working with a group of marketing order and commission managers (who are now retired) including:  Bruce Obbink, California Table Grape Commission; Dennis Balant, California Walnut Board; Rich Peterson, California Prune Board; Terry Stark, California Raisin Advisory Board, and Dave Riggs, California Strawberry Commission, Field was instrumental in founding the Alliance for Food and Farming, the Agricultural Issues Forum, the Minor Crop Farmer Alliance, the California Specialty Crop Council and the Buy California Marketing Agreement, or “California Grown”.

    After leaving CTFA, Field formed Paradigm Consulting Company where he worked for several organizations including as Executive Director of the Walnut Bargaining Association, a cooperative of California walnut growers.

    “Jon Field was a true representative for our industry,” said Donald Norene, Chairman of the Walnut Bargaining Association (now known as the Walnut Alliance of California.). “He was committed to empowering walnut growers with the financial information necessary to successfully negotiate a fair return for their walnut crop and his analysis was highly regarded by bankers, growers and handlers.”

    In 2007, Field began working as the first Compliance Officer for the newly formed California Leafy Greens Marketing Agreement (LGMA) and its sister organization the Arizona Leafy Greens Marketing Agreement to help ensure leafy greens growers are following stringent food safety practices. In 2012, he began performing these same functions as the Compliance Officer for the California Cantaloupe Advisory Board. Field finally retired in 2023.

    “I had known Jon for many years prior to bringing him on at the LGMA as our very first Compliance Officer,” said Scott Horsfall, former president and CEO of the California LGMA. “He was the perfect person for this role with his strong background in working with CDFA, his knowledge of marketing orders and agreements and his strong desire to help the agricultural industry through challenges. He will be missed.”

    Jon is survived by his wife, Christine, of 52 years; and children Erin, Jonathan and Heather; seven grandchildren, sister, Shirley and many nieces, nephews and cousins.  The family will provide more information about a Celebration of Life at a later date.

  • Steve Patricio Honored for Significant Contributions to Ag

    Western Growers to Present Patricio with 2018 Award of Honor on October 30

    Western Growers will honor Stephen (Steve) Patricio, who’s visionary leadership has advanced the agricultural industry by leaps and bounds, with the 2018 Award of Honor. The Award of Honor is Western Growers’ highest recognition of industry achievement and is given to individuals who have contributed extensively to the agricultural community.

    “Steve has been a tireless advocate for agriculture, and his ability to turn some of the most tumultuous challenges that our industry has faced over the past few decades into opportunities is unmatched,” said Tom Nassif, president and CEO of Western Growers. “He has already left a tremendous legacy as someone who shoulders the responsibility of igniting change that advances the industry as a whole.”

    Patricio is being recognized for his immeasurable leadership and contribution to the agricultural industry, making significant advancements in food safety and the protection of public health. Steve led the creation of the first-ever mandatory food safety compliance program for the California cantaloupe industry, as well as helped raise millions of dollars to fund research geared toward preventing foodborne illness. He also played an integral role in the establishment of the California and Arizona Leafy Greens Marketing Agreements, which today have become the model for produce safety and accountability.

    “When you look at the success of California agriculture, Steve is a true representative of why the ag community is as successful as it is today,” said Bonnie Fernandez-Fenaroli, executive director of the Center for Produce Safety. “He truly embodies passion and proactivity, and his commitment to food safety to benefit both the consumer and industry is unlike any other.”

    Patricio’s tenacity does not just stop at food safety. Patricio has spent countless hours throughout his 45-year tenure in the industry advocating for a sustainable supply of water for farmers to grow the food that feeds the state, nation and world. He has taken every opportunity, as he did when he was asked to join former California Governor Arnold Schwarzenegger at the San Luis Reservoir, to call attention to the need for more surface water storage and stress the need for a comprehensive water solution. Furthermore, Patricio launched the industry’s first orientation program for agribusinesses that focused exclusively on water rights.

    “Steve has one of the brightest minds and quickest wit in the industry,” said Bob Gray, past chairman of Western Growers and former president/CEO of California Ag Leadership Foundation. “He is a contributor of substance, and the expertise and competence he has brought regarding food safety and water has made major impacts for the industry.”

    A Los Banos-native, Patricio is deeply involved in the community and industry. He has served as chairman for Western Growers, Center for Produce Safety, California Cantaloupe Advisory Board and Monrovia Nursery Company. He has also held leadership positions at Western Growers Assurance Trust, Monsanto Vegetable Seeds Advisory Council and the Produce Marketing Association.

    “I was speechless when I found out I was selected for this award,” said Patricio. “I never thought that, in the end of it all, I would be a farmer or involved in this honorable and wonderful world that I am so engaged in today. I often tell youth that your career chooses you, and because I followed the path life decided to take me on, I am proud to say that I am a farmer. I couldn’t imagine being in any other industry.”

    Patricio’s accomplishments and passion for shaping the ag industry will be recognized at the Award of Honor Dinner Gala at the Western Growers Annual Meeting on October 30, 2018, in Palm Desert, California.  There, Patricio will be honored by his peers, friends and family. To attend the ceremony, visit http://www.wgannualmeeting.com/.