California Ag Network

Tag: California Ag Network

  • Sun-Maid Marketing Plan to Increase Demand for California Raisins

    The California raisin industry maintains their reputation for producing the highest quality raisins in the world; however, they are no longer the highest yielding raisin community in the world.  The dynamics of raisin marketing also need to evolve with changing economic and consumer trends.  Sun-Maid CEO Harry Overly addressed this at their Annual Meeting and shared Sun-Maid’s plans to increase the demand for California raisins.  Watch this interview with Overly and read more about it in the coming issue of American Vineyard Magazine.

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  • Trade War Impact on CA Walnut Marketing & Government Aid

    The California walnut industry relies heavily on the export market, and so does the focus of much of the efforts of the California Walnut Board and Commission in promoting the industry and building demand.  At Malcolm Media’s recent Tree & Vine Expo at the Stanislaus County Fairgrounds, Claire Lee from the California Walnut Commission shared the current impact the international trade dispute is having on California walnut exports and how the Board and Commission are responding.  Lee also discussed opportunities for government aid they are seeking under the circumstances.  Watch this brief interview with Lee and read more about it in Pacific Nut Producer Magazine.  Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/pacific-nut-producer-magazine-subscriptions/.

  • How to Keep California Raisin Vineyards in the Ground

    Over the last couple years, Central Valley raisin growers have been receiving great prices for their crop; however, that hasn’t stopped the continual raisin grape vineyard pullouts going on. So what’s going to change the tide and bring more balance and longterm prosperity for this much needed industry in California? Check out this interview with Sun-Maid Chairman Jeff Jue and CEO Harry Overly to find out, and read more about it in the coming issue of American Vineyard Magazine.

    Enjoy our Ag video news?  Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!

  • Building Demand for California Walnuts as Production Increases

    With increasing production in the California walnut industry, and at the same time being faced with high tariffs in some of the key export markets, growers are much appreciative of the ongoing efforts of the California Walnut Board and Commission building demand for the crop, not only in the export market, but also right here in the States. Check out this brief interview with Jennifer Olmstead with the California Walnut Board and Commission as she explains some of their exciting new domestic marketing campaigns and initiatives. Read more about her presentation at Malcolm Media’s Tree & Vine Expo in Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/pacific-nut-producer-magazine-subscriptions/.

  • Sun Maid Rationale Behind Opting out of the Raisin Bargaining Association

    Sun-Maid made a big decision this year to opt out of the Raisin Bargaining Association’s negotiated field price for the first time ever.  While growers were excited about receiving the highest price ever for their raisins, Sun-Maid representatives felt the price was too high under current circumstances in the world raisin market.  Watch this interview with Sun-Maid Chairman Jeff Jue, as he shares their stance on the raisin market and what this means for the industry moving forward.  Read more about it in the coming issue of American Vineyard Magazine.

    Enjoy our Ag video news?  Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!

  • USDA to Support Marketing of Record Breaking Pistachio Crop

    If you missed Richard Matoian’s State of the Pistachio Industry Address at the Annual Grape, Nut & Tree Fruit Expo, be sure to check out his brief video interview as he shares where the industry currently stands in production and marketing trends.  He also discusses the impact of the international trade dispute and its impact on the pistachio industry, and the multiple ways in which USDA may support the industry at this critical time.  Watch the video and read more about it in Pacific Nut Producer Magazine.

  • 2018 Election Losses for CA Ag & Where to Go from Here

    There were some successes, but a lot of disappointments in California’s 2018 elections.  So where do we go from here? What’s a farmer to do in an askew state like California?  Check out this brief interview with Emily Rooney, President of the Ag Council of California as she shares her insights from the election and some considerations moving forward.

    Enjoy our Ag video news?  Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!

  • What CA Dairy Producers Should know about SGMA

    California farmers continue to face disappointment after disappointment with economic and regulatory issues, but now is not the time to bury your head in the sand.  The Sustainable Groundwater Management Act (SGMA) is coming into fruition, and farmers need to not only be aware of how this will impact them, but getting involved in their local water agencies will be critical as plans are solidified.  Geoff Vanden Heuvel from the Milk Producers Council addressed this at the recent California Dairy Sustainability Summit in Sacramento.  Watch this brief video with Geoff and read more about it in California Dairy Magazine.

  • Huanglongbing Eradication Status in California Citrus

    To date, the deadly citrus greening disease Huanglongbing or HLB has not been found in California’s commercial citrus orchards; however, it’s only a matter of time. HLB strikes continue to be detected in residential areas, and its vector has spread all over the state. Watch this brief interview with Victoria Hornbaker, head of the CDFA’s statewide citrus program, as she shares the current status of the spread of HLB and its vector the Asian citrus psyllid, and CDFA’s eradication efforts. Read more about it in California Fresh Fruit Magazine. Don’t currently receive California Fresh Fruit Magazine? Subscribe for free at https://malcolmmedia.com/california-fresh-fruit-subscriptions/.

  • Getting the Facts Straight on Dairies

    The inaugural California Dairy Sustainability Summit in Sacramento last month was a big hit.  Conference presentations not only focused on what California dairy producers can do to increase their sustainability efforts, but also on how producers can better share their stories and correct some of the common misconceptions that have been circulating the public.  Check out this video with Frank Mitloehner, Air Quality Specialist from the Department of Animal Science at UC Davis, who shared the facts, and read more about it in California Dairy Magazine.  Don’t currently receive the magazine?  Subscribe FREE today at https://malcolmmedia.com/california-dairy-magazine-subscriptions/