California Ag Network

Tag: AVA

  • Lodi Winegrape Commission Honors Executive Director Stuart Spencer for 25 Years of Service

    The Lodi Winegrape Commission Board of Directors proudly recognizes Executive Director Stuart Spencer for his 25 years of service to the organization. Spencer joined as the Program Manager in 1999, before his promotion to Executive Director in 2018. The Board honored Spencer at this week’s annual meeting in Lodi, which was attended by over 150 community members and friends of the region.

    “During the past 25 years, Stuart has been an asset to the wine industry, specifically for the Lodi region,” said Board Chair Diego Olagaray to the group in attendance. “As a winemaker and winegrower, Stuart possesses unique perspectives on the wine industry’s domestic and international issues, which have helped to expand and strengthen the region and set him apart from his peers.”

    Upon joining the Commission, Spencer championed the installation and opening of the Lodi Wine Visitor Center, the first of its kind when it opened in 2000. Today, this wine shop and tasting room serves as a central hub for Lodi producers which lack brick-and-mortar venues to showcase their wine. The center also serves as an education station and guide to the Lodi Appellation, annually welcoming thousands of visitors. Since its opening, the center has undergone two redesigns to maintain a modern and on-brand aesthetic – efforts Spencer has helped guide.

    Since early on, Spencer has overseen the Commission’s marketing program, providing instrumental guidance and support on branding, advertising, public relations, and regional events. Notable initiatives include:

    • ZinFest – Wine, Food & Fun at Lodi Lake (2005)
    • LoCA – The Wines of Lodi, California Branding and Marketing Campaign (2011)
    • Lodi Wine Rebranding and Marketing Campaign (2020)
    • Save the Old Vines Marketing Campaign (2020)
    • “A Rising Tide” Lodi Grower Video Series and Marketing Campaign (2023)

    During his tenure, Spencer has also been heavily involved in educational efforts for the Lodi winegrape industry, including recent initiatives to focus attention on California winegrower challenges and opportunities in the current wine industry. He has played a critical role in developing the LODI RULES for Sustainable Winegrowing program which celebrated its 20th year of certification in January. Since 2005, the program has grown from 1,555 acres of certified sustainable Lodi vineyards to over 75,000 acres of planted vines certified in California, Washington, and Israel.

    “Stuart is a remarkable individual with great insights, and a strategic vision paired with the tactical expertise to know what’s possible,” stated Mark Chandler, the Lodi Winegrape Commission’s first executive director who hired Spencer in 1999. “His steady influence and advocacy for our winegrowing community continues to make great progress for the region. Stuart enhances and elevates the position of our wines on the world stage, while still being authentically Lodi every step of the way.”

    The Lodi Winegrape Commission represents more than 750 winegrape growers farming over 100,000 vineyard acres, and includes 80+ wineries in the Lodi American Viticulture Area (AVA). The Lodi AVA is the second largest in California and crushes a little over 20% of California’s premium winegrapes. The region’s annual yield of over 592,000 tons of winegrapes was valued at over $360 million in 2024.

    “Stuart and I both come from multi-generational Lodi winemaking families and it has been a pleasure to see all the work he has done bringing our amazing people, place and wines into the spotlight,” said Joan Kautz, Lodi Winegrape Commission Grower Marketing Committee Chair and Global Sales & Marketing Director for Ironstone Vineyards. “His 25 years of service are nothing short of tremendous, and I am excited to continue working with him on behalf of the region for years to come.”

    About the Lodi Winegrape Commission

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture. The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.

    About the Lodi American Viticultural Area (AVA)

    A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 130 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to 80 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.

    Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 75,000 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.

  • Twenty Years of Groundbreaking Lodi Rules Sustainable Winegrowing Certification

    The Lodi Winegrape Commission proudly celebrates 20 years of certification under its pioneering LODI RULES for Sustainable Wine growing program. LODI RULES has led the way in promoting farming practices that respect the environment, support employee well-being, and ensure long-term economic viability. What originally began as an integrated pest management outreach program in 1992 grew into the infamous Lodi Winegrowers Workbook (1999), which formed the basis for LODI RULES. In 2005, 1,555 acres of Lodi vineyards owned by six growers were the first to become certified sustainable. Today, over 75,000 acres are certified across California, Washington, and Israel, and the influence of this groundbreaking program resonates across the globe.

    “Today, LODI RULES stands as an internationally recognized model for sustainable agriculture – emulated around the world – born from the dedication of Lodi growers who built this program from the ground up and the scientists who supported their courageous endeavor,” said Stuart Spencer, Executive Director of the Lodi Winegrape Commission.

    A Grassroots Program with a Global Reach

    Developed by growers for growers, LODI RULES is comprised of more than 150 rigorous farming practice standards, holistically addressing multiple facets of viticulture, including ecosystem enhancement, soil health, water conservation, community relations, human resources, pest management, and successful business policies. More than 70 of the program’s farming practices can measurably reduce the emission of greenhouse gases, helping to mitigate the negative effects of climate change.

    “It feels amazing to be part of a community dedicated to learning how we can do better and then implementing those changes in a meaningful way,” noted Dr. Stephanie Bolton, LODI RULES Sustainable Winegrowing Director. “Growers and wineries find immense value in LODI RULES, sharing with us that the program helps them farm in a more thoughtful manner, feel more connected, and communicate their story to the world.”

    Honoring the Sustainability Pioneers

    Recently, at the LODI RULES annual meeting, five of the original six growers were honored for achieving the milestone of 20 years of certification:

    • Mohr-Fry Ranches (Jerry Fry, Bruce Fry, and Mohrgan Fry)
    • Vino Farms, LLC. (John Ledbetter, Craig Ledbetter, and Kim Ledbetter-Bronson)
    • Watts Vineyards (Keith Watts)
    • Colligere Farm Management (Robert Pirie and Brandon Anderson)
    • Trinchero Family Estates (Chris Trinchero)

    Each of these five family farms has played a key role in shaping the foundation of LODI RULES, demonstrating how purposeful, science-based viticulture leads to better wine quality, healthier ecosystems, and thriving communities. Their leadership continues to elevate sustainability within Lodi and serves as an inspiration to growers around the world – encouraging others to adopt, adapt, and raise the bar on sustainable practices in their own operations.

    “These families represent the unwavering spirit of Lodi growers,” Spencer added. “They’ve proven that sustainability is far more than a buzzword. Their commitment sets the standard for winegrowers everywhere.”

    Robert Pirie reflects: “We take sustainability seriously. I am honored to have been a member of the original group who created the region’s LODI RULES for Sustainable Winegrowing program. It’s humbling to see how far the program has progressed and to see its influence on farming practices here in Lodi, throughout the entire state, and now, the world.”

    Looking Ahead

    As the Lodi Winegrape Commission celebrates two decades of sustainable leadership, it remains dedicated to continued innovation, grower education, and global collaboration. By evolving its standards and expanding its reach, LODI RULES will continue to champion winegrowing practices that protect the environment, benefit local communities, and ensure the legacy of vineyards for generations to come.

    About the Lodi Winegrape Commission

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture.  The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.

    About the Lodi American Viticultural Area (AVA)

    A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 130 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to 80 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.

    Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 75,000 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.

  • A Rising Tide Lifts All Boats is the Motto Among Lodi Winegrowers

    Today, the Lodi Winegrape Commission unveiled a new, grower-focused video series named “A Rising Tide.” Two years in the making, the eight-part video series captures the region’s strong sense of community and the emphasis placed on shared values of unity, sustainability, heritage, innovation, and leadership.

    “Lodi is a special place,” states Lodi Winegrape Commission Executive Director Stuart Spencer. “There is the pervading sense here that a ‘win’ for one person is a ‘win’ for the entire community. More than soil or climate, what sets Lodi apart from other regions are the people and their shared sense of values. A rising tide lifts all boats truly is the motto in Lodi.”

    Organized as episodes, each video in the series highlights an individual farmer or farming family in Lodi, offering viewers a glimpse into the historical region and its agricultural community.

    San Francisco-based Rindal & Co. – the agency responsible for developing the region’s refreshed branding in 2020 – was hired for creative direction. President and Creative Director Eric Rindal says he is inspired by Lodi’s farming community. “The people are down to earth, approachable, humble, charming, and fun. It’s refreshing to see these people pull together for the betterment of the region,” he says.

    To produce the series, Rindal sought the talent of experienced writer Dave O’Hare and editorial photographer and director Mitch Tobias. Responsible for teasing out episode narratives, O’Hare described his process: “Everything is a story. And in the case of these videos, my job was to simply be patient long enough for the story to reveal itself.”

    Similarly, when asked about his approach to filming, Tobias laughs, “I stayed out of the way to allow authenticity to shine through!” Tobias spent 13 days in Lodi over the course of several months to capture footage for the series.

    “A lot of time and energy have gone into these videos,” says Spencer. “We’ve scrutinized every detail over the past two years. We’re excited to finally be able to share these with the world.”

    Over the coming year, the videos will be promoted across digital and social media platforms through various publication and community partnerships.

    To watch the series, use the included links or visit lodiwine.com/videos.

    A Rising Tide Video Series, Episodes 1-8

    Episode 1, My Father, the Mother of Invention, featuring Bruce Fry and Jerry Fry (Mohr-Fry Ranches): If there’s a consistency to be found among Lodi growers, it’s that knowledge and a love for the land gets passed down from one generation to the next. It’s the way work gets done, harvest after harvest. It’s how an old Model A duster still stands (and runs) on the Mohr-Fry ranch, serving as a powerful reminder that a farmer is, among many things, resourceful.

    Episode 2, El Homenaje (The Honoring), featuring Gerardo Espinosa, Victor Anaya, and Gerardo Anaya (Anaya Vineyards): Heritage is everything to winemaker Gerardo Espinosa. His story begins with his grandfather who – in the 1940s – came to Lodi from Mexico as part of the Bracero program. Today, Gerardo works alongside his family, including his two uncles – wine growers Victor and Gerardo – to create a sense of heritage in every bottle.

    Episode 3, Eastside / Westside, featuring Larry Mettler, Kim Mettler-Eells, and Jason Eells (Mettler Family Vineyards), and John Shinn and Bill Shinn (Shinn & Son Vineyard Management): Between the eastside Mettlers and the westside Shinns, there’s a generational family thing happening here and it starts with a land deed signed by President Ulysses S. Grant. How important is it to keep tradition alive and the love of farming all in the family?

    Episode 4, Made on the Vine, featuring Tom Hoffman (Heritage Oak Winery): Good wine isn’t made, it’s grown; at least to Tom Hoffman’s way of thinking – a way learned from Lodi-born Robert Mondavi who spurred premiumization in the region. Ever since Tom made the leap from teacher to grower and winemaker, he’s focused first on farming, knowing full well that the quality in the vineyard will translate to quality in the bottle – each one hand-corked and served with pride.
    Episode 5, Hello, Plan B, featuring Ben Kolber and Madelyn Kolber (KG Vineyard Management): Ben Kolber was going to be a musician. But like a lot of plans, life has a way of changing them. As life would have it, Ben found Madelyn. Together with business partner Kris Gutierrez, Ben and Madelyn found themselves setting the tempo for a successful farm management company. Today, KG Vineyard Management helps farmers, friends, and family harvest after harvest, proving that sometimes Plan B is the dream come true after all.
    Episode 6, Family is Forever, featuring John Ledbetter, Kim Ledbetter-Bronson, and Craig Ledbetter (Vino Farms): Will Rogers once said, “A farmer has to be an optimist, or he wouldn’t still be a farmer.” Throw in a layer of pragmatism and you’ve got the Ledbetters. It’s taken some soul-searching and succession planning but now that multiple generations of Ledbetters are committed to the success of the family business, it’s full steam ahead into the future of farming with solar, autonomous tractors, and more. Welcome to next-gen farming.

    Episode 7, The Gnarly Brothers, featuring Jeff Perlegos and John Perlegos (Perlegos Family Wine Co.): As boys growing up, Jeff and John Perlegos were inseparable; they fought, laughed, played hoops, and dreamed about their futures. They also dreamed about leaving Lodi and farming and not returning. So, it came as a bit of a surprise when both brothers decided to return to Lodi to farm. Together. What they discovered was a shared love of old vines and a passion to preserve history.

    Episode 8, Everything Old is New Again, featuring Jeremy Trettevik (Jeremy Wine Co.): In the middle of an old vine vineyard sits a modern winery. For grower and winemaker Jeremy Trettevik, ushering in a new generation of wine drinkers takes a keen understanding of their taste preferences, as well as their social habits. The irony is he’s accomplishing both using vines planted over a century ago to serve up modern wines and an innovative experience.

    About the Lodi Winegrape Commission 

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture. The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com. For information on the Lodi appellation, visit lodiwine.com.

    About the Lodi American Viticultural Area (AVA)

    A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 125 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to 85 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.

    Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are nearly 70,000 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.

  • Lodi Winegrape Commission Welcomes New Officers And Members of Board of Directors

    The new 2021-2022 board of directors took office during the July meeting of the Lodi Winegrape Commission. Incumbent alternate Jason Eells joins current commissioners Phil Abba, Bruce Fry, Curt Gillespie, Matt Lauchland, Tom Murphy, Diego Olagaray, Aaron Shinn and Brandon Sywassink. Joe Larranaga joins current alternates Dirk Heuvel, Joan Kautz, Jacylyn Stokes, Todd Maley, Colton Machado, Mitch Spaletta, Garret Schaefer and Scott Armolea.

    Established in 1991 as the grower-centric force behind the Lodi American Viticultural Area (AVA), the Lodi Winegrape Commission represents 750 winegrowers farming more than 100,000 acres of winegrapes. Over the years, the Commission has provided abundant support for the region through marketing, education, research, and sustainable winegrowing programs, cementing Lodi’s leadership in viticulture and elevating its reputation as a premium winegrowing region. The year 2021 marks the 30th anniversary of the California-based organization. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s winegrowing community.

    At the July meeting, Shinn was elected chair, Olagaray vice chair, Gillespie secretary, and Sywassink treasurer. Shinn is the co-owner of Round Valley Ranches, Inc. – a Lodi-based, full-service vineyard management company – and a graduate of California State University, Fresno, with a bachelor of science in agriculture business. Shinn has served on the board of directors of the Commission since 2015 and previously served as vice chair (2020-2021). He also serves on the California Winegrape Inspection Advisory Board and is the current chair of the LODI RULES Committee of the Commission.

    “Serving on the board of directors of the Lodi Winegrape Commission for the past six years has been a pleasure,” says Shinn. “I am honored to work alongside such an experienced and committed group on behalf of an entire agricultural community as we continue to move Lodi forward in the areas of recognition, quality, innovation, and sustainability.”

    Moving to commissioner, Eells – a veteran of the United States Navy – is the owner/operator of Arbor Vineyards, Eells Family Farm and Mettler Family Vineyards. Past president of the Lodi District Grape Growers Association (LDGGA) and former member of the board of directors of the San Joaquin County Farm Bureau, Eells says, “I am motivated to continue my service on the board of directors to carry on the efforts to promote higher demand for Lodi winegrapes and wine.” In addition to the board of directors, Eells serves on the Winery Marketing Committee of the Commission.

    Joining as an alternate, Larranaga is the owner of Larranaga Vineyard, a 10-acre block of Cabernet Sauvignon, and farm manager with Pacific Agri Lands vineyard management. After completing an associate degree from San Joaquin Delta College, Larranaga completed a bachelor of science in plant science at California State University, Fresno. Says Larranaga, “My goal is to ensure we are representing Lodi winegrowers in the best ways possible. Through service, I’m looking forward to continuing to learn more about our industry.”

    Stuart Spencer, Lodi Winegrape Commission Executive Director

    “We are lucky to have such a qualified and diverse board of directors that have been so active with the Commission as well as our agricultural community,” commented Lodi Winegrape Commission Executive Director Stuart Spencer. “I am looking forward to working with the group to enhance the image and profitability of the region through the Commission’s primary initiatives of promotion, research, and education.”

    Rolling off the board of directors is commissioner Kendra Altnow of LangeTwins Family Winery & Vineyards. Altnow has served on the board of directors non-consecutively for 11 years, most recently as chair (2019-2021). Altnow continues to be active in Commission initiatives and currently serves on the Grower Marketing Committee.

    About the Lodi Winegrape Commission

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture.  The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.

  • Napa Valley Wine Grape Crop Update

    Napa Valley Grapegrowers (NVG) announces that bud break has begun in Napa Valley, marking the beginning of the winegrape growing season.  “We’re seeing the first signs of bud swell on Pinot Noir in the Carneros AVA, with some buds pushing their first leaves this week” said Chris Hyde, General Manager at Hyde Vineyards and NVG member, “within the month, dependent on weather conditions, bud break will ramp up throughout our property.”

    Bud break is close for vineyards north of Carneros, as well.  “It’s a very exciting time in Napa Valley.  While we’re seeing buds swell, we’re not quite to bud break,” said Justin Leigon, Viticulturist for Piña Vineyard Management, whose vineyards are located in the Oak Knoll District, Pope Valley, and Wooden Valley, to name a few, “the earlier varieties, like Sangiovese, are very close, and we’re about 3-4 weeks out for Cabernet Sauvignon.”

    “Due to lower average temperatures, bud break will likely occur about two weeks later than in 2020.  The cooler weather is welcome now, but once buds push through, our focus will be frost,” said Kendall Hoxsey-Onysko, Business Manager for Yount Mill Vineyards located in the Yountville and Oakville AVAs.

    In total, the valley saw an average of 8.3 inches of rain between October 2020 and February 2021.  While Napa County saw more inches compared to 2020, reservoirs are low.  “For grape growers that rely on sprinklers for frost protection, rain is necessary and welcome,” Leigon said, “the rain we received this week will benefit the root system, recharge the soils, get the creeks running, and help fill our ponds.”

    Water supply aside, grape growers are optimistic heading into the brand-new growing season.  “We’re optimistic about the vaccination rollout, especially in terms of labor,” Leigon said, “Our whole vineyard team has been vaccinated and things are feeling a bit more “normal” headed into the season.”

    About the Napa Valley Grapegrowers

    The Napa Valley Grapegrowers is a non-profit trade organization that has played a vital role in strengthening Napa Valley’s reputation as a world-class viticultural region for 45 years.  Its mission is to preserve and promote Napa Valley’s world-class vineyards. NVG represents 685 Napa County grape growers and associated businesses.

    For more information, visit our website Napa Valley Grapegrowers

    Follow Napa Valley Grapegrowers on Facebook and Instagram

  • New Tehachapi Mountains American Viticultural Area

    Effective December 21, 2020, the U.S. Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau’s (TTB) will establish the Tehachapi Mountains American Viticultural Area (AVA). Spanning approximately 58,000 acres, this will allow local vintners to use the “Tehachapi Mountains” appellation of origin on bottle labels for wine produced in the Tehachapi Mountains AVA.  Congressman Kevin McCarthy (R-Bakersfield) applauded the mid-November announcement from TBB with the following statement:

    “This announcement is welcome news for our community, which has been working to establish the Tehachapi Mountains AVA for several years and is something I have strongly supported and urged the Administration to finalize. Tehachapi joins other AVAs such as Napa Valley, Sonoma Valley, and the Central Coast as an official wine region. Tehachapi wines can now compete with other well-known AVAs in our state, further cementing California’s position as the top wine-producing state in the nation.

    “Not only will the Tehachapi Mountains AVA encompass approximately 58,000 acres, it will be at one of the highest elevations in the country, making it truly unique. This AVA designation will also help stimulate the local economy by further putting Tehachapi wines on the map, thereby increasing awareness of our fast-growing winemaking region.  

    “I want to thank President Trump, Treasury Secretary Mnuchin, and TTB Administrator Ryan for finalizing this important AVA designation, and I look forward to seeing the Tehachapi Mountains AVA become a top wine production and tourist spot in California.” 

    Community leaders issued the below statements:

    “I am excited that the Tehachapi Mountains American Viticultural Area has been approved. This means a lot for the Tehachapi Wine Growers, the Greater Tehachapi Area, and Kern County. In addition to being known as ‘The Land of 4 Seasons,’ Tehachapi will become known as an exceptional wine growing region tucked away in the Tehachapi Mountains.” – Jim Arnold, Triassic Vineyards owner and President of Tehachapi Wine Growers Commission

    “High altitude, yet warm conditions truly make the Tehachapi area unique, providing winegrowers a setting to grow and fully ripen quality wine grapes, which require both warm, sunny days and cool nights to develop the subtle flavors necessary to make outstanding wines. Establishment of the Tehachapi Mountains AVA will give Tehachapi area winegrowers the ability to develop and market their wine based on the reputation of the Tehachapi area for producing high quality wine grapes. On behalf of the Tehachapi winegrowers, I would like to thank Congressman Kevin McCarthy for his substantial efforts in support of the Tehachapi Mountains AVA that ensured our petition successfully navigated the approval process. I would also like to thank those in the community who submitted letters or comments in support of the AVA, as well as Karen Thornton of the TTB without whose patient guidance this AVA would not have come to pass.”  – Julie Bell, Tehachapi Mountains AVA petition author

    “Our Tehachapi Wine Growers are now recognized with an AVA designation which makes me so proud of how hard they worked, the designation ‘Tehachapi Mountains’ will be seen on every bottle of wine produced from our community.”  – The Honorable Susan Wiggins, Tehachapi Mayor

    “The successful effort to establish the AVA of ‘Tehachapi Mountains’ provides an important economic development tool for our regional vineyards, wineries and tasting rooms, undoubtedly increasing sales and tourism. I congratulate the Tehachapi Wine Grower’s Commission and the Greater Tehachapi Economic Development Council who have worked so hard to bring this important designation to our beautiful region.”  – The Honorable Zack Scrivner, 2nd District Kern County Supervisor

    “The Greater Tehachapi Economic Development Council is proud of the new American Viticultural Area designation for our Tehachapi Valley Wine Growers. Under the umbrella of the GTEDC, the Tehachapi Wine Growers Association worked very hard and diligently towards achieving the AVA designation for our mountain community. We look forward to new tourism and economic growth for our County of Kern.”  – Lydia Chaney, President of the Greater Tehachapi Economic Development Council (GTEDC)

    “Without the dedication of our Tehachapi Wine Growers Association, Greater Tehachapi Economic Development Council and our Congressman Kevin McCarthy we would not see the words ‘Tehachapi Mountains’ on the wine produced right here in Tehachapi. It shows the true power of collaboration and now our wine industry can grow and be recognized.”  – Greg Garrett, Tehachapi City Manager

    “Today we celebrate the Tehachapi area wine growers and our mountain community. The Tehachapi Wine Growers Association along with many others have worked diligently for several years to bring the designation of a American Viticultural Area (AVA) known as the ‘Tehachapi Mountains’ to fruition. This designation will showcase the Greater Tehachapi area and define our cherished wine industry.”  – Ida Perkins, President, Tehachapi Chamber of Commerce

    Background

    • In 2018, Tehachapi area vineyard owners filed a petition with the TTB to establish an AVA in the region. It was accepted as perfected and ready for rule-making later that year.
    • On June 26, 2020, the TTB published Notice No. 191 in the Federal Register proposing to establish the Tehachapi Mountains AVA.
    • On August 20, 2020, Congressman McCarthy sent a letter to TTB Administrator Ryan in support of establishing the Tehachapi Mountains AVA.
    • There are currently 251 AVAs in the United States, including 140 in California like the Napa Valley AVA, the Sonoma Valley AVA, the Central Coast AVA, and multiple Paso Robles AVAs.
    • Establishment of the Tehachapi Mountains AVA allows regional vintners to label wine produced in this region with the “Tehachapi Mountains” appellation of origin instead of the generic “California” designation.
    • Wine grape growing and winemaking started in the Tehachapi region in 2006, and has now grown to seven vineyards and two wineries.
    • The Tehachapi Mountains AVA will become effective 30 days following publication of the final rule in the Federal Register.

  • Mendocino Winegrowers Successfully Passes ‘Mendocino County’ Labeling Law

    Mendocino WineGrowers (MWI), the wine marketing organization for Mendocino County, is proud to announce their success in getting conjunctive labeling passed for the County.  As of January 1, 2023 all wines labeled with an AVA located in Mendocino County must also include “Mendocino County” on the label.  This designation is a huge coup for an area whose grapes are prominently used in many notable Californian wines, but is still a lesser known region for the average consumer.  Conjunctive labeling has been proven to successfully enhance the recognition of AVAs, especially smaller AVAs, as per a study done by Sonoma State in 2017 on the effects of labeling.

    The MWI Board began exploring the idea of a conjunctive labeling program to improve consumer identification and understanding of the region’s wines early in 2018. Given the strong evidence that conjunctive labeling programs benefit the regions that enact them, a draft proposal for Mendocino County was crafted by MWI. The language, largely based on the successful Monterey program, was designed for simplicity and minimal impact on wineries.  MWI worked closely with Californian Senator Mike McGuire who drafted bill SB1009 and championed it through the State Senate, winning approval by Governor Newsom and ultimately achieving its approval.

    “Conjunctive labeling is crucial to growing consumer recognition, as proven by its success with other notable regions such as Napa and Sonoma.  We are thrilled to have this new vehicle to get Mendocino County the spotlight it deserves. Our wines are highly coveted, yet many consumers mistaken them for other regions and with this new tool we feel we can broaden our customer base and grow the already impressive following we have achieved so far,” said Bernadette Byrne, Executive Director of Mendocino WineGrowers, Inc.
    Exact details of the new labeling law are as follows:
    WHAT: Any wine labeled with an AVA that is located entirely within Mendocino County or a vineyard designation within Mendocino County, must also include “Mendocino County” on the label.
    PLACEMENT: “Mendocino” (if the AVA falls within the Mendocino AVA boundary) or “Mendocino County” would be placed on the front OR back label.

    TYPE SIZE: For containers 188 ml. or larger, type size would be 2 mm. or larger. For containers of 187 ml. or less, type size would not be smaller than 1 mm.

    OTHER LABELING: Other AVAs, vineyard designations and/or appellations could also appear on the label (as long as the wine is qualified under TTB regulations).

    EFFECTIVE DATE: January 1, 2023

    Mendocino County has a long history of winemaking which dates back to the mid-1800s when the first Italian immigrants settled the green hillsides. Still today, the majority of the region’s 570 vineyards remain in the hands of family farmers, many of whom have lived for two or more generations on their land—some tracing their roots to the first settlers. The deeply rooted winegrowing community of farmers share a common passion for growing quality grapes, stewarding the land and producing outstanding wines.
    Although Mendocino is one of the largest wine-producing counties in California, the area planted with wine grapes (17,470 acres) represents only about 0.8% of the total County area. The diversity of the growing conditions leads to numerous winegrowing regions, each with a distinct personality, and twelve of these regions are approved American Viticultural Areas (AVAs). Mendocino includes the world renown Anderson Valley AVA and the geographically unique Mendocino Ridge AVA, the only non-contiguous AVA in America. Red grapes represent the majority of the Mendocino grape acreage, the most widely planted are Pinot Noir, Cabernet Sauvignon, Zinfandel, Merlot and Syrah but other common varietals are Petite Sirah, Carignane, Grenache, Sangiovese and Barbera. Chardonnay and Sauvignon Blanc are the most popular white grapes followed by Gewurztraminer, Viognier and Pinot Gris. This wide array of grapes favors the production of a broad range of wine styles, including sparkling wines of exceptional quality.

    ABOUT MENDOCINO WINEGROWERS

    Mendocino WineGrowers Inc (MWI) is an alliance of grape growers and vintners working together to promote the grapes and wines from Mendocino County.  The group was formed in 2012 to promote the quality and image of Mendocino County grapes and wine with three target audiences: 1) decision-makers who buy grapes, 2) press and trade groups who write about, sell, or recommend wine, and 3) consumers who buy wine.  MWI is run by the Executive Director, Bernadette Byrne, and a volunteer Board of Directors.

  • New AVA Approved For Santa Barbara Wine Country

    In Santa Barbara Wine Country, the Alisos Canyon area has long been revered for its high-quality fruit with its unique affinity towards Rhone-style varietals, and now the TTB has formally recognized Alisos Canyon as the region’s newest American Viticultural Area (AVA).

    Nestled between the Santa Ynez Valley and Santa Maria Valley, Alisos Canyon is a tightly defined, stand-alone AVA that covers 5,774 acres distinguished by its unique geology, soil structure, and climate pattern.

    ·      The Alisos Canyon AVA exhibits a distinct viticultural influence of the San Antonio Creek Valley, which runs directly from the mouth of Alisos and Comasa Canyons to the Pacific Ocean 20 miles to the west.

    ·      The ingress of cooling marine winds and fog along the San Antonio Creek Valley helps define the climate of the Alisos Canyon AVA.  Due to some of the greatest diurnal shifts in the central coast, the mean temperature is one of the lowest of all AVAs, resulting in a degree-day average above Santa Rita Hills and significantly below Ballard Canyon.

    ·      Soils are based on weathered sandstone and shale, the Paso Robles and Sisquoc formations with a rare limestone streak along the corridor of the AVA.

    As a result of the distinct meso-climate and specific soil characteristics, Alisos Canyon produces amongst the finest Rhone-style wines on the West Coast with elegant flavor, expressive aromatics and significant longevity. Syrah, Grenache, Grenache Blanc and Petite Sirah are among the standouts in Alisos Canyon.

    During the AVA petition process, researchers highlighted a geological phenomenon called “The Goldilocks Rhone Zone,” where the climate is perfectly suited for Rhone grapes. In Northern Santa Barbara County, there are three primary “channels” that run from the Pacific Ocean to the interior coastal ranges: The Santa Ynez River channel to the south (feeds into Ballard Canyon), the Santa Maria River channel to the north (feeds into Foxen Canyon), and the San Antonio Creek channel in the middle (feeds into Alisos Canyon). Interestingly, there is a consistent distance of 24.5 miles from the Pacific down these channels where top Rhone varietals are grown. “Alisos Canyon falls perfectly within the Goldilocks Rhone Zone, a phenomenon that has proven itself true over three decades of winegrowing history in Santa Barbara,” said Wes Hagen, winemaker and author of the AVA petition.

    Alisos Canyon joins six other AVAs in Santa Barbara County. Historically, the region has added only one AVA about every five years. Grape growers have carefully studied the data of each phase within the seasons throughout the three decades and have defined the areas that produce this distinct and diverse wine style throughout the county. The unique, transverse nature of the valleys of Santa Barbara Wine Country provides a patchwork quilt of micro-climates and terrains, resulting in one of the most diverse grape growing regions in the world.

    About Santa Barbara Vintners

    Santa Barbara Vintners (Santa Barbara County Vintners Association) is a non-profit 501(c)6 organization founded in 1983 to support and promote Santa Barbara County as a world-class wine producing and wine grape growing region. The association includes winery members whose annual production is at least 75% Santa Barbara County (or sub-AVA) labeled, winery associates, vineyards, vineyard management companies, hospitality, and industry associate members. The association produces festivals and wine country weekends; educational seminars and tastings; provides information to consumers, trade, and media; and advocates for the Santa Barbara County wine and grape industry.

  • Join SCW’s Karissa Kruse at Upcoming Tailgate Talks

    Santa Rosa, Calif., (January 31, 2017) – Starting in March, SCW President Karissa Kruse is hosting a series of Tailgate Talks throughout Sonoma County in partnership with our AVA’s. This is a chance to hear an update on our marketing efforts, sustainability initiative, grower education and have a casual conversation with Karissa and your AVA leaders about any issues or thoughts on your mind.

    We are still finalizing the dates for some AVA’s but please mark you calendar for the following confirmed Tailgate Talks:

    Tailgate Series Details

    Date: Varies by AVA
Time: 4:00 pm – 6:00 pm
Location: Varies by AVA

    • March 9, 2017: Dry Creek Valley – Location: Amista Vineyards – 3320 Dry Creek Rd.
    • March 30, 2017:   Alexander Valley & Pine Mountain-Cloverdale Peak
    • April 27, 2017:       Russian River Valley & Green Valley
    • May 11, 2017:         Sonoma Valley
    • TBA:                       Bennett Valley
    • TBA:                        Fountaingrove
    • TBA:                        Petaluma Gap

    For more information or to sign up for a Tailgate Talk with Karissa, please contact Denise Moore at Denise@sonomawinegrape.org