American Pistachio Growers (APG), armed with voluminous data that pistachios are packed with a multitude of benefits for active bodies and minds, is inaugurating a new 2021-22 Facebook Live Series — Friday Fuel-Up with Dr. Mike Roussell — to engage some of the most energetic and interesting people in the world with the question, What fuels you? The monthly series, which debuts August 6 and continues the first Friday of every month, is hosted by nutritionist Dr. Mike Roussell, a noted author and nutrition advisor to Men’s Health Magazine.
“I’m ecstatic about the opportunity to bring to online audiences conversations with some of the world’s top athletes, adventurers and authorities in key areas of life,” said Roussell. “We’ll delve into their mindset, what drives them to succeed in their field, as well as the physical aspect of fueling success. In all episodes, there should be key takeaways that any listener can apply to their own life.”
The first eight months’ line-up of guests reads like a page out of Who’s Who. His first guest on August 6 is Luke Coutinho, a globally renowned holistic lifestyle coach and best-selling author, based in India, who’s known for his take on Eastern philosophy, nutrition and practices that also incorporate well into Western lifestyles.
The balance of the 2021 line-up includes: Scott H. Smith, PhD., Nutritionist and Manager for Nutritional Biochemistry for NASA’s Johnson Space Center, September 3; renowned Big Mountain snow boarder and National Geographic Adventurer of the Year Jeremy Jones, October 1; two-time Olympic gold medal-winning British triathlete Alistair Brownlee, November 5; and Bryan Snyder, Director of Nutrition for the Denver Broncos, December 3.
For 2022, Roussell will welcome 2021 Iditarod champion Dallas Seavey, January 7; Vicky Losada, international soccer star and leading advocate for womens’ and girls’ sports, February 4; and pro quarterback Josh Allen, March 4.
Audiences can join the conversations LIVE between Roussell and Coutinho on August 6 at 10 a.m. PST at Facebook.com/AmericanPistachios, the same time and place for all subsequent episodes in this first Friday-of-the-month series. Recorded programs will also be available on Instagram and YouTube.
“People who are physically and mentally active will find these guests fascinating, as they discuss what fuels their goals and their achievements,” said Judy Hirigoyen, Vice President of Global Marketing at American Pistachio Growers. “We’re proud to sponsor this effort and engage consumers in the dialogue. Those using the live chat feature on FB Live will have the opportunity to win serious swag,” she added.
American Pistachio Growers is a non-profit trade association representing more than 865 members of the pistachio growing communities in California, Arizona, and New Mexico.
American Pistachio Growers — As California pistachio growers and processors shell out money to grow protein-packed nuts, they generate a whirlwind of economic activity throughout the Golden State. That’s the conclusion of economic impact studies commissioned by American Pistachio Growers (APG) and conducted by The Tootelian Company to quantify how spending by growers and processors sparks business activity, grows jobs and labor income, and contributes indirect business taxes.
In California, the dominant force in U.S. pistachio production with 98 percent of the nation’s supply and more than 485,000 planted acres in 2020, the data show a significant and growing impact that ripples through the economy of the Golden State.
47,200 jobs & $5.2 billion in economic output generated in 2020
“When a grower spends money, that creates new business for other organizations, which means jobs and labor income, and it also creates business taxes,” said Dennis H. Tootelian, who conducted the study. California growers and processors spent more than $2.8 billion in 2020, averaging more than $7.7 million a day. In terms of total economic impact, the best measure of economic activity, the data show the state’s growers and processors created $5.2 billion in economic output, the equivalent of more than $10,000 every minute in 2020.
California’s pistachio industry resulted in more than 47,200 jobs on a full-time equivalent basis in 2020. Grower spending generated more than 21,000 jobs and processor spending generated nearly 26,200 jobs, according to the data.
Tootelian found that nearly $2.5 billion in labor income was generated by California growers and processors in 2020. “These dollars are diffused throughout the state’s economy as workers spend their income on an array of goods and services,” he added.
56 percent growth in California acreage 2016-2020
A significant factor driving economic impact in California since his last study in 2016 has been grower investment in new pistachio plantings. From 2016 to 2020, Tootelian noted that growers
added 173,540 acres of pistachios, an increase of 56 percent. This surge in acreage, alone, resulted in nearly $1.9 billion in economic impact to California.
“The real wow factor in this whole thing is the huge jump in acreage in the last four years.
Growers’ investment in new acreage equated to more than $5.1 million per day and $10,777 per acre,” Tootelian said. “This meant more than 16,800 jobs, nearly $883.7 million in additional labor income, and nearly $68.4 million in added indirect business taxes.”
The data calculated the total indirect business taxes from California growers and processors at $191.9 million in 2020, or the equivalent of $525,000 per day.
“The impact of the economic output of the pistachio industry in California is huge in the agriculture sector, but it also permeates nearly every other sector in the state — from real estate, construction, insurance, professional services and retailing,” said Tootelian.
Pistachios contribute to Arizona and New Mexico economies
For the first time, Tootelian gathered data and analyzed the economic impact of growers and processors in Arizona and New Mexico in 2020. While pistachio production in the two states is modest by comparison to California, Tootelian’s analysis revealed significant economic benefits from spending by growers and processors in Arizona and New Mexico.
The data for Arizona’s pistachio growers and processors show total expenditures of $49.1 million in 2020, total economic impact of $91.8 million, the creation of 915 jobs and $39.6 million in labor income, and $3 million in indirect business taxes. Total pistachio acreage in Arizona is about 9,500 acres.
For New Mexico, expenditures by growers and processors totaled nearly $2.7 million in 2020, total economic impact was $4.5 million, the industry created 38 jobs and generated $1.9 million in labor income, and the state’s growers and processors created nearly $148,000 in indirect business taxes. Pistachio acreage in New Mexico is about 600 acres.
“Our members are rightly proud of the role they play in boosting economies across their respective states,” said APG President Richard Matoian. “While this study showed 485,000 acres of pistachios throughout California in 2020, new data shows the growth continues with 523,000 acres already in 2021.”
“American-grown pistachios are valued in international markets for their exceptional quality and food safety,” said Judy Hirigoyen, APG VP, Global Marketing. “The new acreage will help supply consumers worldwide as dietary patterns shift to sustainable, plant-based proteins.”
The 2020 study by Tootelian, Ph.D., Emeritus Professor of Marketing at CSU-Sacramento, is a follow-up to a similar study conducted for APG in 2016. His analyses were conducted for net total expenditures by growers and the net variable expenses of processors. He completed economic impact studies using 2020 data for California, Arizona and New Mexico, the three states that comprise U.S. commercial pistachio production.
American Pistachio Growers is a non-profit trade association representing more than 800 growers and member processors in California, Arizona, and New Mexico.
American Pistachio Growers (APG) is pleased to announce the hiring of Cadee Condit as their new Director of Government Relations. Cadee has two decades of experience in governmental public affairs, an extensive vision in achieving strategic objectives in complex political landscapes, and broad collaboration across a spectrum of business, trade associations and community organizations.
APG President Richard Matoian noted, “Cadee comes to APG with a wealth of knowledge at both the Federal and State levels. Her expertise in the legislative and regulatory process will serve the needs of APG’s membership well.” Cadee will coordinate her efforts on behalf of APG’s membership with our existing outstanding State and Federal lobbyists and their staff.
APG’s Government Policies and Partnership’s Committee Chair, Jamie Bledsoe, who was involved in the interview process added, “Cadee was far and away the right person and best fit for our ongoing, excellent government relations program.” Cadee officially began her duties on February 1.
“The American Pistachio Growers is a dynamic and exciting organization,” Cadee shared. “The San Joaquin Valley is the most productive and diverse agricultural region in the world, and I couldn’t be more excited to be working with APG to protect the future of agriculture.”
Some of the top priorities and issues Cadee will be working on will include: water, tariffs, international market access and additional COVID relief programs. Seeking out more federal funding to keep the Navel Orangeworm Sterile Insect Technology program going will also be a priority. Cadee can be reached at ccondit@americanpistachios.org.
Winter sanitation is a critical step in your Navel Orangeworm IPM programs. But when should you start and is it enough just to shake those mummy nuts off of the trees? Watch this interview with Bob Klein from the California Pistachio Research Board as he shares some key insights growers should consider when approaching winter sanitation and read about it in Pacific Nut Producer Magazine.
