Pecan harvest is underway, just in time for that Thanksgiving pecan pie; however American pecans are breaking out of their shell and being utilized by consumers around the world in more creative ways than ever before. During the State of the Tree Nut Industry presentations at Malcolm Media Ag Expos, Anne Warden, CEO of the American Pecan Council and American Pecan Promotion Board shared insights on the growth potential of American Pecans. After her address, she met with Matthew Malcolm on California Ag Network to elaborate and provide an update on pecan harvest and the market this year. Watch this brief interview and read more about it in the coming issue of Pacific Nut Producer Magazine.
Tag: American Pecan Promotion Board
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Growth Opportunities for the Western Pecan Industry
While the southern states have historically led the nation in pecan production by far, acreage and production trends in the West are rising, according to California pecan grower/processor and American Pecan Council Board Member Blake Houston. Watch his video interview with Matthew Malcolm at the recent Tree & Vine Expo in Turlock, based on his State of the Pecan Industry presentation. Read more about it in Pacific Nut Producer Magazine.
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USDA Seeks Nominees for American Pecan Promotion Board
The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) is seeking nominations for the American Pecan Promotion Board under the newly established Pecan Promotion, Research, and Information Order. Nominations are due by March 26, 2021.The 17-member board will consist of 10 producers and seven importers. The 10 producer members will be allocated between three regions within the United States as follows: three from the Eastern Region; three from the Central Region; and four from the Western Region. Seven members will be importers. Initial board members’ terms of office of two, three and four years will be assigned by USDA to stagger future terms of office. Each member’s term will begin when USDA approves the nominations.
To serve on the board, producers and importers must have produced or imported more than 50,000 pounds of inshell pecans (25,000 pounds of shelled pecans) on average for four fiscal periods. Producers who produce pecans in more than one region may seek nomination only in the region in which they produce the majority of their pecans.
The order specifies that nominations for producer member seats will be submitted to the Secretary of Agriculture by the American Pecan Council, the 17-member federal marketing order governing body. If you are interested in serving as a producer member please submit your nominations to info@americanpecan.com. You may also contact Jeff Smutny at (817) 916-0020.
USDA is conducting nominations for importer members. Please submit nominations to Patricia Petrella at Patricia.Petrella@usda.gov.
For more information about the program, visit the AMS American Pecan Promotion Boardwebpage or contact USDA Promotion and Economics Division Deputy Director, Patricia Petrella, at (301) 337-5295 or Patricia.Petrella@usda.gov.
AMS policy is that the diversity of the board should reflect the diversity of their industries in experience of members, methods of production and distribution, marketing strategies, and other distinguishing factors that will bring different perspectives and ideas to the table. When submitting nominations, the industry must consider the diversity of the population served and the knowledge, skills, and abilities of the members to serve a diverse population.
Since 1966, Congress has authorized industry-funded research and promotion boards to provide a framework for agricultural industries to pool resources and combine efforts to develop new markets, strengthen existing markets and conduct important research and promotion activities. AMS provides oversight to 22 boards. The oversight ensures fiscal accountability and program integrity and is paid for by industry assessments.