California Ag Network

Tag: Agronomy

  • AI can Empower Agriculture Retailers, Farm Supply Cooperatives

    New artificial intelligence technology is enabling agricultural retailers and farm supply cooperatives to optimize their operational performance while strengthening all-important customer relationships. In addition to broad-based AI platforms that can be leveraged to simplify everyday business operations, farm suppliers now have access to AI apps specifically designed to support field agronomy and crop production.

    According to a new research brief from CoBank’s Knowledge Exchange, AI technology offers ag retailers a new set of tools to optimize workflows, inventory management, employee performance and other key business functions. Farm supply businesses that rise to the challenge of adopting AI can also enhance their position as trusted advisors and essential partners in the ag supply chain.

    “AI in agriculture can be utilized in a company’s back office, front office as well as within agronomy and supply chain operations divisions,” said Jacqui Fatka, farm supply and biofuels economist with CoBank. “Early adoption and reliable partnerships will provide an advantage for those willing to test the AI landscape. Ag retailers should research companies and pick AI partners who understand agriculture and promise value beyond just lofty ROIs.”

    Agricultural cooperatives and retailers serve as a critical relationship bridge between farmers and input providers. The potential erosion of those relationships due to alternative distribution models, disruptive technologies or other competing forces is one of the biggest challenges ag retailers face moving forward. Early adoption of AI can help the ag retailer sector stay ahead of competitors while maintaining and strengthening customer relationships.

    Fatka suggested ag retailers start with easy-to-implement, low-stakes AI applications for things like email and presentation assistance and customer interaction summaries before tackling more complex tasks. “Testing out different pathways to gain internal acceptance can lead to greater long-term success. For instance, an easy initial test might be recording virtual meetings with CoPilot. Within minutes, it can deliver an AI-generated summary of the meeting with key takeaways, immediate action items and future tasks.”

    Ag retailers can also start leveraging AI to optimize workflows for standard business functions like human resources, accounting, operations and sales. Using AI to evaluate and streamline these functions offers a high return on investment relative to the efforts required to build or implement such tools. Fatka stresses, however, that companies should establish guardrails for the use of customer information and understand privacy changes with the use of AI tools.

    While AI is unlikely to eliminate ag retail jobs, it can help simplify tasks and reduce human error or bias. In addition, as labor continues to be a challenge for many rural enterprises, it can provide continuity during labor turnover. AI can also help agronomists and other staff cover more acres or customers. Apps like AgPilot enable agronomists to interact with AI verbally while traveling between customers, allowing them to input crop protection recommendations and smoothly advance potential sales from one stage to another.

    “The stakes are high for agribusinesses operating in an environment where margins are tight,” said Fatka. “However, ag retailers will need to ensure AI costs do not outweigh the benefits. The cost of experimentation is minimal and delaying a trial adoption of these promising tools could result in missed opportunities for growth.”

    Read the research brief, How AI is Empowering Agriculture Retailers.

    About CoBank

    CoBank is a cooperative bank serving vital industries across rural America. The bank provides loans, leases, export financing and other financial services to agribusinesses and rural power, water and communications providers in all 50 states. The bank also provides wholesale loans and other financial services to affiliated Farm Credit associations serving more than 78,000 farmers, ranchers and other rural borrowers in 23 states around the country. CoBank is a member of the Farm Credit System, a nationwide network of banks and retail lending associations chartered to support the borrowing needs of U.S. agriculture, rural infrastructure and rural communities.

  • Plant Science Students Receive National Agronomy Awards

    Fresno, Calif., (August 8, 2017) – Fresno State senior Nancy Valdez and junior Georgina Reyes Solorio were honored as Greenfield Scholars by the American Society of Agronomy and the International Certified Crop Adviser program.

    The plant science students were among four selected nationally based on their grade point averages, experience and awards, career goals and educational and certification plans to become crop advisers or professional agronomists.

    Recipients will be honored at the associations’ annual conference Oct. 22 to 25 in Tampa, Florida, that will include 7,000 scientists, professionals, educators and students, and will be matched with Certified Crop Adviser mentors to develop leadership skills.

    Both students are founding members of the Fresno State soil judging team that advanced to the national competition the past two years.

    Reyes Solorio (of Livingston) finished second in the regional soil judging competition in February and led the six-member Fresno State team. The former plant science club president also serves as a vice president for the California Women for Agriculture area chapter, agricultural ambassador for the Jordan College of Agricultural Sciences and Technology and as a FFA field day and state conference committee member. She has worked for SynTech Research and assists with agricultural research and product development, field trials, crop and soil sampling and crop and pest evaluation.

    Valdez (of Wasco) has gained practical experience through internships with Wonderful Citrus and Grapery Inc. She also assists in campus research on oomycete water molds found in irrigation water that have damaging effects on pistachio seedlings. She has helped organize student career fairs and dinners, assisted with the state FFA field day judging competition and worked with the Fresno Chaffee Zoo, 4-H, FFA and plant science club community education programs.

    Plant science senior Vivian Maier (of Belmont) was one of 22 ASA Golden Scholar honorees chosen nationally based on her contributions to agronomy through education, service and research. She will also attend the ASA national conference in October.

    In February she was one of 28 college students selected to attend the USDA Outlook Forum in Arlington, Virginia, as part of its student diversity program and met with federal and state, agency and industry leaders. She serves as legislative director of the California Women for Agriculture area chapter and president of the campus plant science club. This summer she is conducting research on hydroponics and will make a research presentation at the University of Jonestown in Guyana.

    Fresno State students have previously received four Greenfield Scholar honors: Sarah Parry in 2015 and Aldo Garcia, Yie Wu and May Nhia Yang in 2016 plus two Golden Opportunity Scholar awards in 2015 (Sarah Parry and Julie Pedraza).

    For more information on the American Science of Agronomy and its college student awards, visit www.agronomy.org/awards/view.