Tag: Agriculture

  • Strong Endorsement from Growers and Processors Results in Continuation of California Prune Board

    Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and Agriculture (CDFA) to continue for another five years through July 31, 2030, reaffirming the industry’s collective commitment to market leadership, innovation, and long-term success. The decision follows a review conducted by CDFA to evaluate whether the Marketing Order should remain in effect. Testimony and evidence from prune growers and handlers overwhelmingly supported the continuation, highlighting CPB’s critical role in delivering impact to the industry.

    The Marketing Order guides strategic promotion, research, and issue management initiatives designed to strengthen the position of California Prunes in an increasingly competitive global marketplace. The program is funded by mandatory assessments from California prune growers and handlers, with activities directed by an industry-elected board under CDFA oversight.

    “This outcome is a reflection of our industry’s shared belief in the future of California Prunes,” said George Sousa, Jr., Chairman of the California Prune Board. “We remain united in our pursuit to promote, protect and grow the value of California Prunes by supporting a stable industry to drive long-term success.”

    The continuation — without requiring a referendum — reflects not only confidence in the board and staff but also trust in the strategic direction it provides. It reinforces the industry’s ability to invest exponentially more in market development, brand value, and consumer demand than any other prune-producing region of the world, setting California Prunes apart through quality, innovation, and sustained consumer demand.

    This renewal ensures that:

    • Promotional programs will continue to be tailored to consumer preferences in key markets around the world, helping to drive consideration and purchase intent for California-origin prunes.
    • California Prunes remains a premium offering to retailers, importers, and food professionals, with a clear value proposition: unmatched quality, consistency, and brand support.
    • Marketing efforts will continue to strengthen the category, by highlighting health, taste, and versatility—inviting new audiences while deepening engagement with loyal consumers.
    • Trade partners benefit from the strength of a fully aligned industry, with growers, handlers, and a dedicated Board actively investing in innovation, nutrition research, and marketing to ensure long-term supply, quality, and market relevance.

    California’s Difference, Backed by Action

    This continuation affirms California’s unique position: no other origin matches its combination of scientific investment, consumer-driven promotion, and strategic trade support. It also underscores the industry’s resolve to lead, not just compete, in an evolving global food landscape.

    “We stand with our trade partners in delivering a product and a program that adds value to their business,” said Donn Zea, Executive Director for the California Prune Board. “This renewal reinforces our commitment to growing the category, protecting premium positioning, and staying responsive to consumer trends—now and into the future.”

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1980 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

  • Placer County Team Demonstrates Value of Participating in 4-H

    4-H is America’s largest youth development organization. Its hands-on approach has been proven to foster life skills like confidence and independence as members learn by doing.

    For proof, look no further than the livestock judging team from Placer County, just north of Sacramento. The Ophir 4-H Club team started from scratch just five years ago and won the 4-H state championship in both 2023 and 2024. Most of the members were too young in 2023 to compete in the national competitions, but the 2024 team passed the age test and headed to the National Western Roundup in Denver, Colo., this January to take on teams from all over the country.

    “We started (the team) when we realized that not many 4-H kids were doing judging in California,” said team coach Liza Stefani, who along with her husband, Jonathan, has been a 4-H volunteer for more than 20 years. “FFA is heavily involved in competitions, but you have to go to a school with an FFA program and several of our kids don’t. 4-H allows kids to participate who otherwise wouldn’t have access to do so.”

    Junior Moriah Marshall is an original team member. She recalls that the team came together quickly.

    “Liza called us up a week before a contest and asked if I wanted to do it with her son, Joey. I said sure, we watched two videos and then did the contest. We didn’t do that bad – we did better than some of the older kids. But looking at my scores then compared to 2024 is crazy. None of us knew what reasons were,” Moriah said.

    “Now I can look at a class of livestock and know what I see and come up with a set of reasons. It’s more fun now that we actually know something.”

    Livestock judging consists of two primary components – placing (or ranking) a group of animals and orally justifying your decision, or as it’s commonly known, giving reasons.

    Joey Stefani said he first started judging because his parents were launching the program but found he really liked it.

    “When I found out that I could raise animals and do speaking contests, I stuck with it,” he said. “I wanted to get better at picking out animals to raise, and I also like the competitive aspect of the public speaking and the leadership involved.”

    Ella Miller, a high school senior, joined the team after another girl transitioned out of 4-H. Now in her eighth year in 4-H, she was interested in judging to raise her market lambs better and select the best animal to show. It apparently paid off as her market lamb placed third overall at the Gold Country Fair last year.

    Miller said teams are typically split up into groups and have 10-15 minutes to judge each pen of four animals, pigs or cattle, for market or breeding. Groups normally judge between seven and 10 pens, and after each judge fills out an evaluation, they take notes for the oral presentations.

    “For 30 minutes, you give your reasons and explain to your judge – who typically is someone who bought one of the animals – why you placed each class the way you did. You have to memorize your reasons and can’t look at notes,” she said.

    The team’s fourth member is Gabriel Kitchen.

    Tiffany Lionudakis, Senior Relationship Manager with American AgCredit, said the Placer County team reflects the important values youth learn in 4-H.

    “They develop public speaking skills and leadership skills that are invaluable in life,” Lionudakis said. “In addition to judging, some members have the opportunity to raise and market livestock. Raising project animals allows them to learn how to manage time and money at a young age – with some students completing their first income and expense statement as early as 9 years old. Those financial skills are critical, and with skills like these, it’s no wonder 4-H alumni are true leaders.”

    Moriah, Elsa and Joey also plan on pursuing careers in ag-related fields. Moriah wants to become a cloven-hoof animal veterinarian, Ella is considering being a vet or studying embryology and Joey is thinking about ag mechanics – or even becoming a professional livestock judge.

    Kevin Ralph, AgWest Farm Credit’s California President, said it’s important that young people pursue careers in California agriculture.

    “Farm Credit proudly supports organizations like 4-H that help shape the next generation of leaders as they develop industry expertise, leadership competencies and advocacy skills,” Ralph said. “It’s encouraging that outstanding youth like the members of the Placer County team will help keep California agriculture a world leader for decades to come.”

    Farm Credit associations AgWest Farm Credit, American AgCredit, CoBank, Colusa-Glenn Farm Credit and Fresno Madera Farm Credit sponsor California 4-H. The organizations are part of the nationwide Farm Credit System – the largest provider of credit to U.S. agriculture.

    Liza Stefani said the public speaking part of the competition is crucial and contestants must have the ability to think on their feet, adapt and change. She noted that one junior team member at a competition completely forgot what he was going to say.

    “He said he just made it up as he went and actually scored one of the highest scores on the team for that section because he was as confident as he could be. You just fake it ‘till you make it sometimes,” she said.

    The team members were glad to have had the experience of competing in one of 4-H’s three national competitions. Liza Stefani said it was a great learning experience – which was what everyone had expected from the event in January – one of three national 4-H competions.

    “The kids did great at nationals. They came in 25th, which, of course, is not what they would’ve hoped for, but they learned a lot. It was a very steep competition,” she said. And because of the successes the team has had, last year they added a junior team that shows great progress.

    While the team loves raising animals, it’s never easy to say goodbye to one they have raised and trained for several years. But Joey sees a practical side as well.

    “It is really hard to sell them. Especially the first few days, it’s really difficult to know they are gone – you miss working with them. But after a few weeks, when you get your money for selling them, that’s when you start to feel better. And knowing you’re feeding families is good as well,” he said.

    About Farm Credit: 

    AgWest Farm Credit, American AgCredit, CoBank, Colusa-Glenn Farm Credit and Fresno Madera Farm Credit are cooperatively owned lending institutions providing agriculture and rural communities with a dependable source of credit. For more than 100 years, the Farm Credit System has specialized in financing farmers, ranchers, farmer-owned cooperatives, rural utilities and agribusinesses. Farm Credit offers a broad range of loan products and financial services, including long-term real estate loans, operating lines of credit, equipment and facility loans, cash management and appraisal and leasing services…everything a “growing” business needs. For more information, visit www.farmcreditalliance.com

    About the California 4-H Program:

    The University of California 4-H Youth Development Program promotes hands-on, experiential learning for all youth ages 5-19. We provide meaningful opportunities for youth and adults to work together to create sustainable community change in the areas of Civic Engagement, Leadership, Healthy Living and STEM (Science, Technology, Engineering and Math). Our 4-H programs are delivered locally through the county University of California Cooperative Extension offices, where youth participate in 4-H through clubs, schools, military clubs, camps and more. Each year, approximately 100,000 youth and over 10,000 volunteers participate in the California 4-H Youth Development Program.

  • How Drones Can Help Farmers

    Have you seen a drone buzzing by in a park and wondered what all the fuss is about? These flying vehicles may seem like just an upgrade to the remote-controlled helicopters of yesteryear. But drones are receiving a lot of attention for good reasons.

    Drones can help people, including farmers and scientists, look at and analyze pretty much anything. When it comes to farm fields, they can help track flooding, hail damage, or even plant health — fast.

     

    “The easiest advantage of drones is that they can be a huge time saver,” says Jason de Koff, an extension professor at Tennessee State University. “Rather than going out and scouting fields on foot or by truck, they can scout them with a drone in a lot less time and pinpoint specific areas that they might want to visit for closer inspection.”

     

    But drones aren’t a toy, and they take training to use safely. In fact, the Federal Aviation Administration (FAA) requires drone pilots get certified to use drones legally. That’s why de Koff offers a webinar series through the American Society of Agronomy so farmers and researchers can learn about drones.

     

    Those FAA requirements are all about safety. Drones can only fly during daylight, to make sure they’re visible. And pilots must be able to see their drones at all times. Drones are also limited to flying under 400 feet to prevent them from colliding with airplanes. And drones can’t be flown near people who aren’t part of a flight. So, if someone buzzes their drone too close to you, they’re breaking the rules.

    Credit: Jason de Koff

    Getting a remote pilot license takes more than just knowing what not to do. Weather is a big factor. If it’s raining or snowing, flying is impossible. But a professional drone can handle windy conditions. Plus, de Koff teaches how to read airport charts. These maps give drone pilots the info they need to stay away from passenger planes.

     

    In his course, de Koff covers these rules to prepare would-be drone pilots to take the FAA test. He also discusses the confusing world of commercial drones. More drones are becoming available all the time, which makes it hard to know which one to buy and how much to spend.

     

    “A good drone can cost around $1,200 to $1,800,” says de Koff. The toys that cost just a couple hundred dollars aren’t very useful to pros. “Purchasing a used or refurbished drone or an older model can help reduce the initial cost but still provide a lot of the same features.”

     

    There’s only so much you can learn about drones online. That’s why de Koff also takes drones around Tennessee so farmers can try them out firsthand.

     

    “Farmers get the chance to fly a drone,” says de Koff. “And then I talk about different uses in agriculture, drone regulations and then different types of drones and options as well as cost.”

     

    So, it takes a lot of work — and a good amount of money — just to start flying. But it can pay off for farmers and ranchers, and the scientists who want to help them. Ranchers can keep close eyes on their herds using drones to keep animals safe. Or drones can help farmers spot diseases on their crops. That knowledge could help farmers spray pesticide only at the time and place it’s needed.

     

    Plus, farms are bigger than they used to be. So, it can be hard for a farmer to see all their land. Farmers can use drones to keep up with their operations.

     

    But maybe the most exciting possibility is the chance to study how plants grow. Special cameras attached to drones can acquire a lot of information from a picture of fields. “Software is available that can take images captured by the drone and measure things like plant health, plant populations, plant cover,” says de Koff.

     

    That wealth of information can help scientists help farmers. Researchers could use that special software to tell when drought is starting to slow plant growth. Then water could be used where it’s needed most. Or software could automatically track how many weeds are in a field. Eventually, phone apps might be available that analyze drone images and give farmers the information they need to keep their farms running smoothly.

     

    So, with a little know-how — and the right license — farmers can turn to drones to grow food more efficiently. That’s better for their business, for consumers, and for the environment. Knowing how useful they are, you’ll never look at a drone the same way again.

     

    Learn more about de Koff’s recent webinar series by visiting the American Society of Agronomy.