Category: Ag Economics

  • Almond Board of Directors Election Around the Corner

    The Almond Board of California is gearing up for the 2022 Board of Directors Election. While formal election announcements will be distributed next month, the Almond Board wanted to provide an update on open positions for this year’s election. This year, there are four open positions: two independent grower positions, one independent handler position and one cooperative handler position. Along with these four positions are also four corresponding alternate positions open for the election. (To note: Only independent positions are part of the general election, as the cooperative selects its own representatives.)

    The Board of Directors guide the work of the almond industry’s federal marketing order (the Almond Board) and has led the California industry in the adoption of innovative research programs, expanding demand-building initiatives ahead of increasing supply, and leading through challenges to the industry’s reputation. Representing over 7,600 growers and approximately 100 handlers across the state, the Almond Board is responsible for establishing policy, recommending budgets and programs to the Secretary of Agriculture for approval, and reviewing program results and effectiveness.

    Currently, nearly 200 active almond industry members volunteer to serve on ABC’s Board, Board-appointed committees, subcommittees and working groups. Getting involved provides an opportunity to help shape future successes, ensuring consumers and stakeholders support the industry’s vision that California almonds make life better by what we grow and how we grow.

    If you are interested in learning more about running for a position on the Board of Directors, please contact ABC’s Toni Arellano at tarellano@almondboard.com. — Almond Board of California

  • IDFA, Port of Los Angeles, and CMA CGM Form Initiative to Advance Dairy Exports

    The International Dairy Foods Association (IDFA), the Port of Los Angeles, and CMA CGM — a world leader in shipping and logistics — announced today the formation of a Dairy Exports Working Group aimed at identifying and addressing supply chain issues hampering U.S. dairy product exports. The group will focus on seaports on the West Coast of the United States, where a majority of dairy products begin their export journey, as well as opportunities to streamline the movement of products from the interior of the United States to the West Coast.

    The announcement was made at Dairy Forum 2022 in Palm Desert, Calif., by Gene Seroka, Executive Director of the Port of Los Angeles, and Michael Dykes, D.V.M., President and CEO of IDFA. Dairy Forum is an annual conference organized by IDFA that attracts the dairy industry’s top leaders and executives.

    The Dairy Exports Working Group will examine several ocean shipping and rail challenges and solutions, including:

    • Exploring ways to aggregate and streamline U.S. dairy exports from multiple suppliers to ensure more consolidated and attractive bookings;
    • Working to increase rail availability in the interior of the United States to reach non-coastal exporters;
    • Determining viability of implementing a “fast lane” concept for vessels agreeing to depart full or with fewer empty cargo containers;
    • Defining agreed terms for exporters using empty containers currently languishing at U.S. ports; and
    • Establishing guarantees to fix and surpass ghost bookings.

    “U.S. dairy exports reached a near-record $6.4 billion in 2020 and continued to set a blazing pace in 2021 due to surging global demand, but the U.S. dairy industry could be exporting much more to destinations around the world if there was more reliability and predictability in the supply chain,” said Michael Dykes. “Our IDFA members are pleased to collaborate with the Port of Los Angeles and the CMA CGM Group in this Dairy Exports Working Group on potential market-based solutions to clearing bottlenecks at our West Coast ports and land and rail systems. This type of collaboration is essential to avoid significant future disruptions to the U.S. dairy supply chain that will result if exports continue to languish.”

    “American dairy exporters have been hard hit by supply chain challenges and trade policy that have made it difficult to get their goods to global markets,” said Port of Los Angeles Executive Director Gene Seroka. “I’m pleased to collaborate with our dairy industry partners and the CMA CGM Group to launch this working group and find solutions that will benefit not only the dairy industry but all American exporters. We look forward to others joining this important initiative.”

    Ed Aldridge, President of CMA CGM and APL North America, stated, “At CMA CGM, we are committed to supporting America’s farmers and taking bold actions to ensure they get their goods to market in a timely manner. With the Dairy Exports Working Group, we will have all the right players in the room. This collaborative partnership will enable us to quickly implement innovative solutions designed to not only help the dairy industry with current supply chain challenges, but also to pave the way for the future.”

    “I am hopeful that the formation of the Dairy Exports Working Group begins a new period of collaboration among dairy processors, ports, and shipping companies to find market-based solutions for the supply chain challenges impacting U.S. dairy exporters,” said David Ahlem, President of Hilmar Cheese Company and Chair of the IDFA Executive Council.

    Greater predictability and reliability in the U.S. dairy supply chain, which has been severely strained for months, is essential to the current and future success of the U.S. dairy industry. The current situation is costing U.S. dairy companies millions of dollars and damaging the credibility and reputation of U.S. dairy exporters among global customers. For example, dairy exporters are having to airfreight product more than ever before, sometimes at 20 times the cost, to meet overseas contracts. At the same time, U.S. warehouses are full or facing near capacity levels due to delays. IDFA and its members are committed to working constructively with our partners at the Port of Los Angeles and CMA CGM, as well as other interested ports, carriers, and other supply chain stakeholders, to develop market-driven, win-win solutions that will create new business, help alleviate the empty container problem, and expedite the flow of American dairy exports to our customers.

    Today’s announcement comes after weeks of talks between IDFA, member company leadership, and selected ports and carriers in an attempt to develop market-led solutions to the supply chain challenges facing U.S. dairy exports. IDFA has also been advocating heavily with the U.S. Department of Agriculture, the White House, the U.S. Department of Transportation, and other agencies to raise awareness and ensure the viability of America’s dairy industry. IDFA is committed to seeking innovative and collaborative solutions to supply chain difficulties hampering U.S. dairy exports, as determined by the IDFA Supply Chain Task Force led by IDFA Vice President of Trade Policy and International Affairs Becky Rasdall and Director of Legislative Affairs Donald Grady.

    For more information on the Dairy Exports Working Group, please contact info@idfa.org.

  • The Health and Sustainability Message of Almonds Influences EU Consumers

    Almond Board of California — Health remains the No. 1 motivator for European consumers to snack on almonds. But in a market leading the globe in environmental legislation and initiatives, there’s a new breed of eco-savvy consumers emerging who are turning their attention to how their food is produced and the impact it has on the planet.

    At The Almond Conference 2021 in December, a panel of marketing and regulatory experts from the Almond Board of California and other organizations discussed some of the key trends in Europe.

    The United Kingdom, France, Germany and Italy are the major markets for California almonds on the continent. Together with the other European Union countries, they account for about 25% of global almond shipments each year. Europeans consume about as many almonds annually as the United States, but the markets are much different and the strategies for reaching consumers reflect that.

    “How food is produced is important to EU consumers,” said Christine Lott, senior brand manager for international consumers for Blue Diamond Growers. “They are very discerning about the food they eat. Taste is still king, but where it’s from and how it’s produced is a becoming a big factor in their purchasing decisions.”

    Kath Martino, who helps manage and implement marketing campaigns in the EU, said there are four primary consumer trends evident in Europe.

    • Values-based eating – Basically, it’s a belief that you are what you eat. Food must taste good, but also be good for you. “It’s about more than food nourishing our bodies,” explained Martino. “It’s about wellness.”
    • Natural nutrition – Europeans really scrutinize food ingredients. They want to make sure what they’re putting into their bodies is giving them a natural source of nutrition.
    • Plant power – Plant-based eating is ingrained in Europe, especially the UK and Germany. A quarter of all new food products in those markets have a plant-based claim.
    • Thirst for knowledge – This reflects the increase in consumer skepticism. “People really want to trust what they’re putting into their bodies,” Martino said.
    Ad campaigns tailored to audiences

    The European market is far from monolithic. There are distinct differences in consumer behavior and expectations within the four markets ABC focuses on. Though health remains a core message throughout Europe, “We approach it differently in each market

    so we can meet consumers where they are,” said Laura Morin, a managing director and partner of Sterling-Rice Group, which works with the Almond Board on marketing campaigns in Europe.

    In the United Kingdom, for instance, ABC launched a marketing campaign in 2020 called “Do You Almond?” The integrated campaign involved out-of-home advertising, video on-demand TV, digital and social and most recently, the Almond Board partnered with 12 influencers on a series of fun and humorous videos and ads depicting how they “nail it like a natural” powered by their favorite snack – almonds.

    Whether it be a daring kite surfing trick, a round of one-handed pull-ups, a labor-intensive landscape project or even parenting, influencers showed how almonds help energize them for their daily activities.

    In Germany, marketing efforts portray almonds as a smart snack bursting with beauty benefits and energy. The “Snack the Sun” campaign features images of sunny California and emphasizes that almonds are a healthy and vibrant snack.

    In France, almonds have continued to gain a foothold as a healthy snack in a market where snacking has not been considered “a norm” until the past decade. A new ad campaign that will debut this spring will build upon that trend. The ads will focus on how almonds can help people recharge during the day as well as position the nut as a source of long-lasting energy.

    Of the markets ABC tracks, Italian consumers eat more almonds per capita than any other country in the world. “Italians are on the move and on the go, and they need a food that matches their busy lifestyle,” Morin said. ABC’s “Recharge Your Day” marketing campaign seeks to reinforce almonds’ popularity as a snack providing a natural source of energy that Italians can eat at any time.

    Twin messages of health, sustainability

    Europe is an important and influential piece of the global almond market. Twice as many almond-related products were introduced in Europe in 2019 compared to anywhere else in the world. The EU introduced more new almond products than anywhere else in the world in six key categories: Confectionary, bakery, bars, snacks, cereal and dairy.

    Gathering, analyzing and acting upon reliable consumer information will be an important part of ensuring that people in the EU appreciate not just the health benefits of almonds, but also are aware that California growers are committed to environmental and sustainability practices that Europeans demand.

    “Even as the world paused for COVID, we didn’t,” Morin said of data-driven marketing efforts in the EU. “We spread the word about the benefits of eating almonds as a healthy, sustainable part of a diet.”

    What’s next in Europe? Dariela Roffe-Rackind, who manage ABC’s marketing campaigns there, cited these three areas:

    • Continue to reinforce the health halo around almonds, as this is what is most motivating to consumers and will help them grow their love for almonds
    • Talk louder about how almonds are responsibly grown, to help stop people from falling out of love with almonds
    • Inspire food professionals to expand the use of almonds
  • AG Labor And Workforce Reform Update

    California Avocado Commission — Since 2019, the California Avocado Commission has worked with Congressional members, the Agriculture Coalition for Immigration Reform and other agricultural leaders and organizations to voice support for the Farm Workforce Modernization Act. The FWMA House bill was passed with bipartisan support in November 2019 and again in March 2021. During the summer of 2021, Senator Mike Crapo (R-ID) and Senator Michael Bennet (D-CO) led discussions concerning a Senate version of the FMWA. Those discussions were paused as the Senate engaged in efforts to pass the legislation via the budget reconciliation process. By the end of 2021, the Senate’s efforts to move “immigration via reconciliation” forward were rejected three times by the Senate parliamentarian. Further, the Build Back Better Act, which allocated funds for immigration reform and protections for farm workers, faltered after Senator Joe Manchin (D-WV) announced he could not support the BBB Act.

    Currently, the fate of BBB is uncertain and its unclear whether new versions of the Act will contain significant immigration reform. Observers note the most likely path forward for meaningful immigration reform may be a bipartisan agreement on a package that can secure the 60+ votes needed to pass in the Senate.

    While agriculture reforms remain a fairly popular component of a potential package and Senators Crapo and Bennet are interesting in furthering dialogue concerning a Senate version of FWMA, members of the Hill have noted they “aren’t hearing much from our constituents on the ag labor situation.” This year the agriculture industry faces pending H-2A wage rule changes that will not be favorable for growers, a potential jump in Adverse Effect Wage Rates due to the labor market and supply chain challenges, and continued challenges in securing a reliable workforce. In light of this, members of the agriculture industry are encourage to redouble their efforts to communicate with their elected leaders, especially their U.S. Senators, concerning the labor force challenges they face and the urgent need for action on reform.

  • Meat & Poultry Industry not to Blame for Inflation

    The North American Meat Institute (Meat Institute) said consumers saw increased meat prices in 2021 because of labor shortages, greater consumer demand, supply chain problems and other factors experienced by most sectors of the economy.

     “Inflation is hurting consumers by erasing the wage gains workers received due to the tight labor market and the pandemic,” said Julie Anna Potts, President and CEO of the North American Meat Institute. “It is no wonder the Biden Administration and some members of Congress would rather hold press conferences and hearings instead of addressing the labor shortage and supply chain bottlenecks.”

    The Meat Institute submitted additional testimony for a hearing of the House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law called, Reviving Competition, Part 5: Addressing the Effects of Economic Concentration on Americas Food Supply.

    The testimony is here.

    The Meat Institute provided important context to antitrust allegations.

    “The meat packing industry has been, and continues to be, one of the most highly scrutinized industries when it comes to antitrust review,” said Potts in the testimony submitted. “The USDA Agricultural Marketing Service’s (AMS) Packers and Stockyards Division (P&S) is uniquely charged, by statute, to provide on-going oversight for fair business practices and to ensure competitive markets in the livestock, meat, and poultry industries.  Additionally, any potential merger or acquisition regulators believe threatens ‘too much market power’ is subject to review by the Justice Department or the Federal Trade Commission.  The last proposed merger of two of the ‘big four’ fed cattle slaughterers occurred in 2008 – and it was blocked by the Department of Justice.”

    About North American Meat Institute
    The Meat Institute is the United States’ oldest and largest trade association representing packers and processors of beef, pork, lamb, veal, turkey, and processed meat products. NAMI members include over 350 meat packing and processing companies, the majority of which have fewer than 100 employees, and account for over 95 percent of the United States’ output of meat and 70 percent of turkey production.

  • New Insurance Options for Farms and Ag Businesses Under CA FAIR Plan

    Insurance coverage will be available starting February 1st for farmowners, wineries, and other outdoor businesses previously ineligible for coverage due to outdated laws.

    Acting to address the growing needs for a competitive insurance market for farmowners, wineries, ranchers, and other outdoor agricultural businesses, Insurance Commissioner Ricardo Lara today approved the FAIR Plan to offer new commercial coverage for farm structure risks starting February 1, 2022. The FAIR Plan is an association made up of all admitted insurance companies to be the state’s property “insurer of last resort.”

    “Agriculture is critical to our continued economic recovery. That’s why when leaders in this sector first shared their challenges in getting insurance coverage, we listened. We worked with Senator Rubio, Legislative leaders and the Governor to pass SB 11 to help address these issues,” said Commissioner Lara. “The Department of Insurance is changing how the FAIR Plan operates as part of a broader solution to help protect these businesses, especially those vulnerable to climate-intensified wildfires.”

    Following Governor Gavin Newsom’s signing of Senate Bill 11 authored by Senator Susan Rubio, the State Legislature and the California Department of Insurance have urged the FAIR Plan to act as promptly as possible. Not wanting to add to the FAIR Plan’s delays, the Department, in its approval letter, noted some additional commercial coverage issues overall that the FAIR Plan must resolve at a later date as the Department reviews the FAIR Plan’s entire commercial property insurance program in the months ahead to ensure it truly “takes all comers.”

    “Helping consumers hurt by devastating wildfires has been my top priority as Chair of the Senate Insurance Committee,” said Senator Susan Rubio, author of SB 11. “I am happy to see the Department of Insurance implement legislation I passed to protect California farmers and their workers.”

    California’s farmers, ranchers, and vintners, among other agricultural businesses, live and work in more rural, outlying areas that may be especially vulnerable to wildfires. This makes having more and better options for insurance coverage critical to these businesses’ ability to operate and thrive in their communities. Department of Insurance data shows that some agricultural businesses have been left without coverage by insurance companies.

    “This approval means California’s FAIR Plan can do its job and add much-needed protection for those farmers and ranchers that have found their insurance policies canceled or non-renewed. Given the current wildfire challenges facing California, our agricultural community is fearful of what may happen this year without this additional coverage,” said Jamie Johansson, President of the California Farm Bureau Federation. “We thank Commissioner Lara for supporting and expediting this new coverage and Senator Rubio for championing this legislation to protect California’s farmers and ranchers. We know that we have a leader in Commissioner Lara to get things done and look forward to continuing to partner with him on long-term coverage solutions for California’s agricultural community.”

  • Cost of Beef for Consumers Stable Since 1994

    Looking for a scapegoat for economy-wide inflation, the Biden administration has alleged that meat and poultry industry concentration is to blame for rising consumer prices. The truth is not so convenient.

    Using USDA’s meat industry concentration data, the chart below demonstrates that, although the four-firm concentration in fed cattle beef packing has remained relatively constant since 1994, the Consumer Price Index (CPI) for beef has been variable over that same period; sometimes above and sometimes below the overall CPI.
    If concentration is causing the recent rise in consumer prices for meat and poultry products, then why did concentration not cause inflation five or ten years ago?

    In fact, the December CPI showed prices for meat dropped slightly, yet concentration remained the same.

  • US Monetary Policy Poised to Replace COVID as Economic Wild Card

    Despite the surge in COVID cases and the complications it brings, the U.S. economy continues to thrive. Workers are steadily returning to the labor force; the unemployment rate is currently under 4% and consumers are still spending confidently.

    Until the omicron surge subsides, the biggest economic risk will be the millions of workers who report sick and hamper already beleaguered supply chains. The impacts for food and agriculture sectors will vary significantly by product but will generally be less severe than earlier in the pandemic, according to a new Quarterly report from CoBank’s Knowledge Exchange.

    “Economic risks from new, high-impact coronavirus variants will remain throughout 2022,” said Dan Kowalski, vice president of CoBank’s Knowledge Exchange division. “But Americans are increasingly making peace with the notion that the virus, in some form, will be with us for months if not years, and we must find a way to live more normally with it. This shifting mindset will de-risk the economy to some degree.”

    As of late December, the U.S. has regained 84% of the jobs lost since the pandemic began, equating to a deficit of 3.6 million fewer workers compared to early 2020. The supply chain outlook has improved due to more workers in warehousing and transportation. Since May 2020, the U.S. has added 800,000 jobs in the two sectors, eclipsing the pre-COVID number of jobs by 3%.

    As the labor market inches closer to full employment, any last arguments for the Federal Reserve to maintain its highly accommodative monetary policy are losing their merit. With the market now anticipating a sea change in monetary policy, the tightening of financial conditions has begun.

    Animal Protein & Dairy

    U.S. animal protein production moved moderately higher through Q4, but supplies remain under pressure due to robust demand. Combined production of red meat and poultry set a November record of 8.9 billion pounds, 3.5% larger than a year earlier. Ending stocks of poultry were down to five-year lows, and pork inventories hit 12-year lows. Meanwhile, fourth quarter wholesale meat indexes were 25% higher year-over-year, reflecting the heightened demand for animal proteins.

    China’s imports of animal protein have slowed significantly from their record peaks during the summer months. For U.S. producers, reliance on China has waned for poultry and pork, while the opportunities for beef remain robust. The 2022 outlook for sales to China remains mixed, as the nation’s hog inventory has rebounded but African swine fever remains a wild card. China’s growing affinity for U.S. beef has made beef producers optimistic.

    Milk supplies tightened further in Q4 as the U.S. dairy herd continued to shrink, particularly in the West and Southwest regions of the U.S. where feed availability remains a persistent challenge. However, signs of prosperity are on the horizon as heifer prices rise, dairy cow slaughter moderates and farm sales slow. Class III milk futures traded on the CME ended 2021 above $20/cwt after starting the year below $18/cwt.

    Cotton, Rice & Specialty Crops

    Cotton futures prices hit $1.20/lb. in late November, the highest close in over a decade. But news of the omicron variant hit shortly thereafter, and cotton futures dropped 10-15 cents. Nonetheless, prices held above the longer-term upward trend that began in April 2020. However, despite the nearly two-year bull market, there is an increasing threat of downside risk as global stocks appear to be ample.

    Rough rice futures languished in Q4 amid abundant exportable supplies in India and declining export price competitiveness. Persistent weakness in the Brazilian real has been a headwind to U.S. rice as Brazilian rice exports are more competitive in Western Hemisphere markets. U.S. export sales commitments for all rice in the current marketing year are down 36% year-over-year and shipments are down 5%.

    The sugarbeet harvest is complete and record yields are expected following ideal growing conditions across the upper U.S growing region. U.S. sugar deliveries for human consumption have grown a combined 2.1% over the past two years. The question for 2022 is whether wholesale prices approaching 50 cents/lb. will finally put a crimp in sugar consumption.

    The producer price index for specialty crops climbed sharply last quarter as smaller harvests drove farmgate prices higher. The rise in fruit and vegetable prices is due mostly to the persistent drought across the U.S. West that cut production through lower acreage and yields. The smaller tree nut harvest this fall is also sending almond, walnut and pistachio prices higher for both growers and consumers.

    Power, Water & Communications

    Natural gas and coal prices soared to multi-year highs in 2021 as buyers scrambled to line up sufficient supply ahead of winter. Last year’s massive economic reboot and the inability of producers to keep up was largely to blame for energy supply shortfalls and run-away prices. However, some argue that energy transition played a role in high fuel prices as collective weaning from fossil fuels hobbles supplier response. The energy crisis playing out in Europe appears to support that analysis.

    The Infrastructure Investment and Jobs Act provides $15 billion for lead pipe removal, a far cry from the $45 billion likely required. However, as the largest pay-out in a generation, the funding could make a meaningful dent in addressing this problem. Success of the current program will depend, in part, on how funds are spent.

    The $65 billion in new broadband funding is triple the size of the Rural Development Opportunity Fund (RDOF), which was the largest federal government broadband subsidy program. States will receive two-thirds of the funding to build networks in unserved and underserved areas. By tapping into local knowledge of where coverage is needed and who can build it, the Federal Communications Commission appears to have learned from the shortcomings of previous programs.

    Read The Quarterly. Each CoBank Quarterly provides updates and an outlook for the Macro Economy and U.S. Agricultural Markets; Grains, Biofuels and Farm Supply; Animal Protein; Dairy; Cotton and Rice; Specialty Crops and Rural Infrastructure Industries.

    About CoBank

    CoBank is a $155 billion cooperative bank serving vital industries across rural America. The bank provides loans, leases, export financing and other financial services to agribusinesses and rural power, water and communications providers in all 50 states. The bank also provides wholesale loans and other financial services to affiliated Farm Credit associations serving more than 75,000 farmers, ranchers and other rural borrowers in 23 states around the country.

    CoBank is a member of the Farm Credit System, a nationwide network of banks and retail lending associations chartered to support the borrowing needs of U.S. agriculture, rural infrastructure and rural communities. Headquartered outside Denver, Colorado, CoBank serves customers from regional banking centers across the U.S. and maintains an international representative office in Singapore.

  • New Egg Regulatory Program Standards for Improving Egg and Egg Product Safety

    The U.S. Food & Drug Administration (FDA) and the National Egg Regulatory Officials (NERO) are announcing a new program for state egg and egg product regulators entitled the Egg Regulatory Program Standards (ERPS). The standards are designed to integrate the regulatory activities of partner agencies into an efficient and effective process for improving egg and egg product safety in the U.S.

    The FDA Food Safety Modernization Act called for enhanced partnerships of government agencies and provides a legal mandate for developing an Integrated Food Safety System (IFSS). A key principle of an IFSS is the uniform application of model program standards so that regulatory agencies conduct inspections under the same set of standards. As the U.S. moves toward integrating food safety resources, uniform standards across egg and egg product regulatory programs are critical.

    The program standards are for egg and egg product regulatory programs, not for manufacturers or growers of eggs. The ERPS are comprised of 10 individual standards: regulatory foundation, training program, inspection program, inspection audit program, egg-related illness, outbreak and emergency response, compliance and enforcement program, outreach activities, program resources, program assessment and laboratory support. The 10 standards, designed to strengthen the safety and integrity of the U.S. egg and egg product supply, are also the core elements of a state’s regulatory program. The ERPS will provide a framework that every state can use to determine the strengths and challenges of their program. The ERPS also provide the foundation for mutual reliance on inspections and other work conducted by federal and state agencies.

    Additional information on the ERPS is available on the FDA’s Egg Regulatory Program Standards (ERPS). You may also download a copy of the ERPS. You will need to have a PDF viewer installed on your computer or mobile device. If you do not have a PDF viewer, you can receive an electronic or hard copy of the standards by emailing FDA’s Office of Partnerships at OP.Feedback@fda.hhs.gov.

  • Pesticides, Air Quality and Upcoming Statewide Notification System Explained

    California has allocated $10 million to begin the development of a statewide system the provides information to the public about pesticides used around them. DPR is working in partnership with several agricultural commissioners on local pilot projects as part of the development of the system this year. Watch this brief interview with Riverside County Agricultural Commissioner Ruben Arroyo as he explains what this means for the public and agriculture.
     
    Please thank this video’s sponsor Suterra for their industry support.