Category: Featured Post

  • California Avocado Commission Announces Fall Grower Meetings

    Throughout September, the California Avocado Commission (CAC) will host a series of Fall 2025 District Grower Meetings in various California avocado growing regions. As with last year, CAC Board members will be in attendance to discuss the 2025-26 assessment rate and budget. CAC staff will provide reports on 2024-25 marketing and industry affairs activities, as well as engage with growers regarding communication preferences. Growers will have the opportunity to ask questions and participate in discussions.

    Below are the dates, times and locations for the 2025 District Meetings.

    Fallbrook

    Tuesday, September 9
    9:00 a.m. – 11:00 a.m.
    Fallbrook Public Utility District
    990 East Mission Road
    Fallbrook, CA 92028

    Oxnard

    Wednesday, September 10
    9:00 a.m. – 11:00 a.m.
    Hilton Garden Inn – Adagio Bella Banquet Hall
    2000 Solar Drive
    Oxnard, CA 93036

    San Luis Obispo

    Thursday, September 11
    9:00 a.m. – 11:00 a.m.
    San Luis Obispo County Farm Bureau
    4875 Morabito Place
    San Luis Obispo, CA 93401

  • Bills to Support Central Valley Specialty Crop Producers Reintroduced

    Congressman David Valadao (CA-22) has reintroduced two bipartisan bills to improve the domestic specialty crop industry—the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. California produces the most specialty crops in the country in both quantity and diversity, with over 400 commodities produced in the state per year. These bills would make technology and resources available so they can access new markets and remain competitive.

    Congressman Valadao originally introduced these bills in the 118th Congress.

    “Specialty crops are a cornerstone of Central Valley agriculture, but due to challenges like labor shortages, supply chain disruptions, and rising costs, it’s been difficult for farmers to stay competitive,” said Congressman Valadao. “We need to ensure our growers are best equipped to handle these obstacles, and these bills will give them the tools needed to expand into new markets, invest in modern technology, and continue putting fresh, nutritious food on tables across the country.”

    “CFFA is again proud to have worked with the California Table Grape Commission to co-lead this collaborative effort to promote U.S. produce domestically and help equip our farmers with the tools and technologies they need to thrive in a rapidly changing world. I would like to thank Congressman Valadao for reintroducing these bills that aim to support the modern needs of American agriculture. These bills will support farmers and their employees to ensure that America continues to be a global leader in agricultural production,” said President of the California Fresh Fruit Association, Daniel Hartwig.

    “California table grape growers are grateful to Congressman Valadao for his leadership in reintroducing the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. These measures address two of the most pressing challenges our industry faces—expanding consumer demand and addressing critical labor shortages. Investments in market development will help ensure consumers know when U.S.-grown produce is in season and available, while mechanization assistance will support growers in overcoming labor challenges. Together, these efforts strengthen the competitiveness of U.S. specialty crops, provide consumers with greater access to healthy, nutritious produce, and support the long-term viability of family farms in California and across the nation,”

    said President of the California Table Grape Commission, Ian LeMay.

    Additional co-sponsors include: Rep. Josh Harder (CA-09), Rep. Julia Brownley (CA-26), Rep. Jimmy Panetta (CA-21), and Rep. Doug LaMalfa (CA-01).

    The Specialty Crop Domestic Market Promotion Program Act would create a program that helps specialty crop producers market their products to access American markets. It replicates the popular Market Access Program (MAP) through USDA’s Agriculture Marketing Service (AMS) specifically for specialty crop producers to break into niche domestic markets.

    Read the full text of the bill here.

    The Specialty Crop Mechanization Assistance Act makes it easier for specialty crop producers to remain competitive in the face of labor shortages by making expensive automation technology more accessible to producers. This bill aims to create a reimbursement-based cost-share program which would permit growers and processors to invest more in these time and money-saving technologies.

    Read the full text of the bill here.

  • California Olive IPM Workshop, Sept. 18

    You’re invited to the California Olive IPM Workshop on September 18 from 8:00 a.m.–12:00 p.m. at the California Olive Ranch in Artois, CA. This free, hands-on field day is organized by the Center for Regenerative Agriculture and Resilient Systems, American Olive Oil Producers Association (AOOPA), and the California Olive Ranch, as part of the California Department of Food and Agriculture’s (CDFA) Pollinator Habitat Program grant to advance pollinator-friendly practices.

    Participants will gain practical knowledge on pollinator habitat establishment, biological pest control, regenerative practices in olive groves, and the latest research on olive knot management.

    This event also offers continuing education opportunities, including 3 hours of American Society of Agronomy (ASA) CEUs (approved) and 1 hour of California Department of Pesticide Regulation (DPR) CEUs (requested).

    Availability is limited—click the link below or scan the QR code on the flyer to register today: Register Here

    Membership Opportunities

    AOOPA advocates for fair trade rules and market access, supports industry growth and promotes quality standards all consumers can trust. As we continue to work on behalf of the American olive oil producers and consumers, we ask that you support our efforts by maintaining your membership and sharing membership opportunities with other industry leaders and affiliate businesses

    For a list of membership opportunities please visit our us at aoopa.org or contact us at info@aoopa.org with any questions you may have about AOOPA. All applications are subject to approval by the Board of Directors. Memberships are paid on an annual basis.

  • Experts Discuss Factors Driving Up Beef Prices

    Americans love beef. Reportedly, a typical American eats three hamburgers a week. Yet Americans shopping for ground beef, New York strips, or sirloin in 2025 are paying for that love through extreme sticker shock as prices continue to skyrocket.

    “We are in the middle of a classic cattle cycle downturn,” said agribusiness expert Mario Ortez Amador. “U.S. beef production is declining because the national herd has shrunk to its lowest levels in decades.”

    Economic expert David Bieri concurs. “Tariffs are playing a secondary but important role in beef pricing that consumers are seeing right now, with the impact becoming more pronounced in recent months,” Bieri said.

    What is driving the reduction in beef production in the U.S.?

    “Incentivized by high cattle prices and high input costs, many ranchers reduced their breeding herds — both by culling older cows and by selling heifers that otherwise could have been kept for breeding. The result is fewer calves coming through the pipeline,” Ortez said. “Because it takes about 18-24 months for a calf to reach slaughter weight, production is relatively unresponsive to price signals in the short run. Even though beef prices are high, it takes time for producers to rebuild the herd and bring more beef into the market. This is a classic feature of food production, crops take time to grow, livestock does too.”

    “Incentives also matter,” Ortez said. “With cattle prices at record highs, ranchers often prefer to capitalize on today’s market rather than wait years for future returns. In economics we say a dollar today is worth more than a dollar tomorrow — and that mindset reinforces the short-term liquidation of cattle rather than long-term herd expansion.”

    To what degree are tariffs playing a role in pricing consumers see right now?

    “The primary factor driving record-high beef prices is a severe supply shortage — by some metrics, the U.S. cattle herd is at its smallest level since 1951 — because of multiyear droughts that increased feed costs, so ranchers are selling cattle rather than breed them,” Bieri said. “Tariffs are adding to this supply pressure, above all the 50 percent tariff on Brazilian imports since Aug. 1, affecting Brazil’s roughly one quarter share of all U.S. beef imports.”

    What would it take to see beef prices return to more affordable levels?

    “On the demand side, beef demand has been remarkably resilient,” Ortez said. “Despite higher retail prices, consumers continue to value beef strongly in their diets. When you put constrained supply together with steady demand, you get the record beef prices we’re seeing today.

    “Prices will only ease once the national herd begins to rebuild. That process starts when producers stop liquidating cows and begin retaining more heifers for breeding. But those heifers won’t calve for two years, and the resulting calf will take another 18 months to reach market weight. That means it could be several years before supplies increase enough to meaningfully pressure prices downward,” he said.

    About Ortez
    Mario Ortez Amador is a collegiate assistant professor of agribusiness and entrepreneurship in the Department of Agricultural and Applied Economics. He was recently named the James A. and Renae C. Pearson Collegiate Faculty Fellow by the Virginia Tech Board of Visitors. Read his full bio here.

    About Bieri
    David Bieri is an associate professor in the School of Public and International Affairs and an associate professor of economics. He also holds an appointment in the Global Forum on Urban and Regional Resilience. View Bieri’s full bio.

  • Referendum in Progress and Two Other Ways CA Dairy Producers Could Lose Quota This Year

    The summer California heat has been matched by an aggressive fight on multiple fronts to terminate the longstanding, CDFA-administered Quota Implementation Plan that impacts the return value California dairies producers get for their milk.  While taking no official stance on the subject, Paul Sousa of Western United Dairies met with Matthew Malcolm on California Ag Network to explain what producers need to know about the current referendum underway that would lead to the immediate termination of the program, as well as two other recent developments that could end the program as well. Watch this brief interview and stay current on this topic by reading California Dairy Magazine.

  • Valley Farmer Alexandra Duarte Launches Campaign for State Senate

    Conservative Republican, farmer, and mother of four, Alexandra Duarte officially announced today that she is running for California’s 4th State Senate District.

    Alexandra and her husband, John, built their life on their family farm in Modesto, where they grow almonds and walnuts. Alexandra lives by the values of faith, hard work, and patriotism, which she and John always taught to their children. As a farmer, Alexandra knows firsthand the long days and tough work that make our way of life possible.

    “Newsom’s socialist Democrats are destroying California, and I’m ready to fight back,” said Duarte. “It’s time the 4th District had a Senator who will stand up for true conservative principles—defending our families, protecting our God-given freedoms, and ensuring Sacramento works for us, not against us. I will be that Senator.”

    Alexandra is unapologetically pro-gun, pro-family, and pro-freedom. In the State Senate, she will fight to secure the border, defend the rights of parents and our children, and stop radical environmental policies that have left California’s forests to burn and water inaccessible.

    Unlike career politicians, Alexandra Duarte is a farmer, a mom, and a conservative who believes in faith, family, and freedom. She is running for State Senate to fight for hardworking families, expose radical Sacramento democrats, and Make California Great Again.

    Conservative. Farmer. Mom. Alexandra Duarte for State Senate.

    To learn more about Alexandra Duarte, visit AlexandraForSenate.com.

  • California Walnut Board Announces Board Election Results

    The California Walnut Board is announcing a new Board of Directors, which has been certified by the U.S. Secretary of Agriculture. The Board of Directors consists of 10 growers and 8 handlers, which include three new individuals, who will serve a two-year term beginning Sept. 1, 2025, and ending Aug. 31, 2027:

    DISTRICT 1

    Grower Member: William D. Carriere, Glenn

    Grower Alternate: Jeff Gallagher, Rio Oso

    Grower Member: Ben Walsh, Orland

    Grower Alternate: Michael Petz, Tracy

    Handler Member: Jack Mariani, Winters

    Handler Alternate: John Aguiar, Winters

    Handler Member: Eric Heidman, Stockton

    Handler Alternate: Dick Wolf, Stockton

    DISTRICT 2

    Grower Member: Brent Barton, Escalon

    Grower Alternate: Daniel Bays, Westley (New)

    Grower Member: Greg Wiersma, Visalia

    Grower Alternate: Benjamin Crane, Merced

    Handler Member: Frank Guerra, Hollister

    Handler Alternate: Brock Middleton, Hughson

    Handler Member: Mike Poindexter, Selma

    Handler Alternate: Aaron Martella, Hughson (New)

    AT LARGE

    Grower Member: Michael Machado, Linden

    Grower Alternate: John Heier, Live Oak (New)

    “These newly elected board members bring valuable experience and fresh perspectives to the table,” said Robert Verloop, executive director of the California Walnut Board. “Importantly, they are not only committed to their own operations, but also to the broader success of the walnut industry. Their leadership will be critical as we work to create new opportunities for growth and ensure the long-term sustainability of the industry through our strategic plan developed in 2023, which aims to make California walnuts craved around the globe.”

    The board certification concludes the election process that began in February when nominations opened for board positions. Growers and Handlers across California received nomination petitions, followed by ballots in mid-April listing eligible candidates for their respective districts and statewide positions.

    The California Walnut Board members will help shape the future of the California walnut industry and guide its ambitious strategic plan, which focuses on six key priorities: product quality, global sales and marketing, innovation, sustainability, goal-oriented production and post-harvest research, and revitalizing the board and commission for industry cohesion.

    About the California Walnut Board

    The California Walnut Board (CWB) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • Lodi Winegrape Commission Elects Youngest Leadership Team In 34-Year History

    A new generation of leaders is stepping forward to guide the Lodi wine region into the future. During its August meeting, the 2025–2026 board of directors of the Lodi Winegrape Commission assumed service and elected fresh leadership as the next generation of winegrowers assumes key roles alongside seasoned industry veterans.

    The board appointed a historic slate of officers representing the youngest leadership team in the Commission’s 34-year history. Jacylyn Stokes Iniguez was elected chair, Hadyn Schatz vice chair, Pieter den Hartog secretary, and Scott Armolea treasurer. Together, this new leadership embodies the dynamic energy and forward-thinking vision needed to navigate today’s evolving wine industry.

    Commissioners remain unchanged for the 2025–2026 term, with all current members continuing their service – Scott Armolea, Pieter den Hartog, Jason Eells, Dirk Heuvel, Jacylyn Stokes Iniguez, Farrah Felten Jolley, Joan Kautz, Diego Olagaray (chair, 2023–2025), and Hadyn Schatz. Galen Schmiedt joins current alternates Gerardo Espinosa, Joe Larranaga, Colton Machado, Brett Pieretti, and Mitch Spaletta.

    A Legacy of Innovation Continues

    This transition continues a legacy of service as Stokes, along with Schatz and den Hartog, are carrying forward their families’ multi-generational commitment to the region. They follow in the footsteps of their fathers, who also served on the Commission’s board of directors:

    • Rodney Schatz, Peltier Winery & Vineyards — 1991–1999 (chair, 1997–1999)
    • Bill Stokes, Stokes Brothers Farms — 2003–2011
    • Pieter den Hartog, Den Hartog International Farms, Inc. — 2013–2019

    This generational turnover reflects the deep agricultural roots and family commitment that defines Lodi’s winegrowing community, while bringing fresh perspectives on sustainability, innovation, and market adaptation.

    Leading through Industry Evolution

    Stokes holds leadership roles at both Stokes Vineyards and Stokes Brothers Farms, focusing on vineyard operations and sustainability, and is the owner of La Belle Nue Wine. She has served on the Commission’s board of directors since 2020, previously holding the offices of secretary (2023–2024) and vice chair (2024–2025), and also serves on the Commission’s Grower Marketing Committee. Stokes is a graduate of the California Agriculture Leadership Program and, alongside her husband, Jeff Iniguez, recently assumed the lease of her family’s old vine Zinfandel ranch, continuing a generational connection to Lodi. Her election as chair represents both continuity and change for the region.

    “Lodi is a place where I learned the value of hard work, family, and farming from a young age,” says Stokes. “While the market is shifting, our purpose remains the same; to uplift this region by telling its story and sustaining our community. Our parents helped to build this commission in 1991, not just as growers but as visionaries, and today we honor that legacy by embracing what it means to lead in a new era.”

    “This year’s board reflects a meaningful shift, with a new generation stepping confidently into leadership roles,” said Lodi Winegrape Commission Executive Director Stuart Spencer. “These talented young professionals are inspiring the entire community as they take the reins alongside seasoned leaders. That blend of fresh energy, forward-thinking vision, and deep agricultural heritage positions us well to continue advancing Lodi as California’s most dynamic wine region.”

    The board also welcomes back Galen Schmiedt as an alternate for 2025–2026. Schmiedt is a fourth-generation grape grower and vineyard owner actively involved in his family’s business, Carl Schmiedt Farming. He previously served eight consecutive years as a commissioner from 2012–2020, including a term as chair (2015–2017), and brings valuable institutional knowledge to support the new leadership team.

    Honoring Dedicated Service

    Rolling off the board of directors are Garret Schaefer (JW Moore Vineyards) and Todd Maley (Maley Vineyards), who each completed six consecutive years of service from 2019–2025. Both continue their active involvement with the Commission, with Schaefer serving on the Grower Marketing Committee and Maley on the Winery Marketing Committee.

    “On behalf of the entire board of directors, I want to extend our sincere thanks to Garret and Todd for their years of dedicated service to the Lodi winegrowing community,” said Stuart Spencer, Executive Director of the Lodi Winegrape Commission. “Their leadership, insight, and deep commitment to the region have left a lasting impact. We are grateful for their contributions and look forward to their continued involvement in the community.”

    About the Lodi Winegrape Commission

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture.  The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers cultivating 85,000 acres of winegrapes. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.

    About the Lodi American Viticultural Area (AVA)

    A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 130 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to more than 85 wineries – from boutique producers to legacy brands – specializing in hand-crafted wines that have garnered major awards at domestic and international wine competitions.

    Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 75,000 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.

  • The Challenges of Establishing a Wine Improvement District

    Sonoma County Winegrowers — Since it was announced last month that leaders in the Sonoma County wine community were exploring the possible benefits and risks of establishing a Wine Improvement District, we have heard comments and questions from many, even those who don’t farm grapes or make wine from the County. That is fine as we appreciate the interest in the idea and the passion for Sonoma County’s wine community.

    Make no mistake, the greatest risk we face today is to do nothing and hope things improve. Our job is to explore any and all solutions to the challenges facing us – partnerships, grants, sponsorships, including a Wine Improvement District.  In fact, we continue to invite any proposals, ideas and funding models to consider to help us overcome these challenges.

    With this in mind, here are some facts about Wine Improvement Districts (WIDs) and the process in Sonoma County since February 2025:

    Fact: There are currently four WIDs in California with at least three others in the process of being established or considered as options for stable marketing funding.

    Fact: During February  – March of 2025, the Sonoma County Winegrowers did the following:

    • Spoke to leaders in other wine regions who have implemented a WID.
    • Participated in a regional association meeting hosted by California Association of Winegrape Growers and the California Wine Institute with a handful of trade associations in attendance, where Civitas and leaders from wine regions with WIDs presented general background on WIDs, the process to establish a WID, and the benefits, challenges and results.
    • On March 31, the Sonoma County Winegrowers board of directors voted at its meeting to spend up to $100,000 to pursue the formation of a business improvement district under the Sonoma County Winegrowers management which is the very model that the Lodi Winegrape Commission is following. Know that every Sonoma County Winegrowers meeting has oversight by California Department of Food & Agriculture and the board is nominated and elected by the entire grape growing community who pay assessments.
    • Hiring Civitas, which has worked with the other wine regions and is recognized as the national expert, was necessary to understand how a WID works – how it is formed, the boundaries, the types of businesses that can be included, as well as the types of items and activations that can be assessed. It would not be prudent to talk in a hypothetical way about how it works, we needed to understand the actual process.

    Fact: Did you know that even if we all agreed today to move forward with a WID, it would take approximately 18 months before the full funding came in?  Can we all survive another 18 months with the status quo?  This is why we were moving quickly to determine if a WID is the best solution for Sonoma County.

    Fact: Civitas was contracted on April 4, 2025 with a monthly fee of $7,500. When SCW reviewed the contract, we ensured that it was month-to-month so we could cancel it at any time.  This allowed the process to begin with learning how a WID works, then establishing a steering committee, beginning outreach to the AVAs and then broad outreach to the wine community before a management plan would be finalized or petition process started based on feedback.

    Fact: The first meetings with Sonoma County Vintners leadership to discuss a WID occurred on February 6th. Sonoma County Winegrowers and other wine industry stakeholders continued meeting with leadership of Sonoma County Vintners in March and April to discuss the WID and invite them to participate in the steering committee.

    Fact: May 14th, 2025 was the steering committee kick-off to explore WIDs. The steering committee was comprised of 15 members representing different size wineries, AVAs, and leadership roles in the wine community.

    • 5 small wineries
    • 2 mid-size wineries
    • 3 large wineries
    • SCW/SCV leadership (3 members from each board)
    • Current and Former AVA Board Leadership (AVW, WDCV, SVVGA, PGA, WSCV)
    • Staff

    Fact: Between May 13th – July 2, members of the steering committee met with the following AVA boards and/or leadership to discuss the WID and obtain initial feedback before going broader with wine community engagement:

    • Winegrowers of Dry Creek Valley
    • Alexander Valley Winegrowers
    • Petaluma Gap Winegrowers Alliance
    • Sonoma Valley Vintners & Growers Alliance
    • Russian River Valley Winegrowers
    • West Sonoma Coast Vintners

    Fact: At the June 2 board meeting, as captured in the minutes, there was a discussion on the timing of the Sonoma County Winegrowers “referendum” (a 5-year reauthorization process where growers vote on whether to continue self-assessing their grapes to fund collective marketing efforts).  By law, the referendum vote needs to happen between July 1, 2025- June 30th, 2026. The decision was made to “move as quickly as possible” with the reauthorization referendum after the start of the new FY on July 1, 2025. This reference to the referendum had nothing to do with the WID timing. There was separate discussion on the WID and its process and timing.

    Fact: On July 21st, Sonoma County Winegrowers distributed a press release announcing the exploration of a Wine Improvement District with the intent to begin outreach and start the town halls and listening sessions. The release mentioned support to explore a WID from the Sonoma County Vintners leadership who were participating in the steering committee (this had not gone to the full SCV board yet).

    Fact: To date, Sonoma County Winegrowers, with the approval of its board, has spent $38,450 on Civitas, which is less than 2% of its marketing budget and less than 1% of its total budget.

    Fact: Civitas does NOT take a 2% collection fee. There is a 2% collection fee taken by HdL if a WID is established. HdL is a separate and independent tax and assessment collection organization used by counties and cities across California (including Sonoma County) and for most wine and business improvement districts. There is a 2% processing fee for collecting the assessments. Since this is not a tax, it is not collected by Sonoma County.

    Fact: Sonoma County Winegrowers estimates that 30% of the Sonoma County winegrapes will not be sold this year and that there are around 5,000 acres of vineyards being pulled out. In general, the wine industry is experiencing an oversupply of grapes and a consumption problem.  Every day it seems there is a new report or media story about declining consumption, rising production costs and the impacts from tariffs.  Doing more of the same will not work.

    Fact: On August 19th, Sonoma County Winegrowers paused the work of Civitas and the WID through harvest to give Sonoma County Vintners a chance to deal with their transition and provide time for wineries around the county to brainstorm new ideas and funding models.

    Fact: As a leader of a countywide organization, it would have been irresponsible to not consider every possible funding model and opportunity to address the challenges facing the wine and grape growing community.

    At this critical time, let’s work together and have a dialogue on how best to improve the outlook for Sonoma County’s wine community.  Know that the Sonoma County Winegrowers has a very successful track record of supporting the Sonoma County wine community and its growers.  We led the effort to become the first 100% certified sustainable wine region.  We developed the first 100-year plan for the industry.  We have pioneered Sonoma County’s Farm of the Future to provide access to local vineyards to seek solutions to improve production agriculture.  And we established a Winery Collaborative and sought high-profile sports, trade, on-premise, and media partnerships to introduce Sonoma County wines to more people in new settings and experiences. We have also demonstrated that we pursue grants, partnerships, sponsorships, and now the WID as ways to supplement the investment Sonoma County grape growers make in the Commission. Every action we take and proposal we consider is done through a simple filter – will it help the growers and wineries in Sonoma County.  That will never change.

  • Delegation Asserts U.S. Agricultural Interests in the Asia-Pacific Region

    U.S. Department of Agriculture (USDA) Deputy Under Secretary for Trade and Foreign Agricultural Affairs Michelle Bekkering led the U.S. delegation to the Asia-Pacific Economic Cooperation (APEC) Food Security Ministerial Meeting (FSMM). APEC is the premier platform for the United States to advance economic policies in the Asia-Pacific region, demonstrate American economic leadership, and shape the policy environment for trade and investment and strong economic growth, benefiting American farmers, ranchers, and businesses.

    “I am honored to represent our hardworking American farmers, ranchers, and producers who depend on sound global food and agricultural policies,” said Bekkering. “Our mission is clear: improve nutrition, make agriculture more efficient, and grow the American and world economy. We do that through sound science, strong markets, and fair trade. When farmers and ranchers can produce more, move their goods more efficiently, and compete fairly, everyone benefits – from farm to table to globe. President Donald Trump has consistently voiced his support for farmers and rural communities and their role as the ‘bedrock of our economy.’ We have a responsibility to drive a focused agenda that prioritizes practical solutions to empower agricultural producers.”

    The United States exported more than $126 billion in agricultural products to fellow APEC members in 2024, accounting for 72 percent of total U.S. agricultural exports to the world. Eight of the top 10 U.S. agricultural export destinations are APEC members. While at the Ministerial Meeting, Deputy Under Secretary Bekkering held bilateral meetings with her counterparts from some of the United States’ top trading partners, including Japan and the Republic of Korea. Deputy Under Secretary Bekkering also met with U.S. agriculture commodity groups, including the U.S. Grains Council, the U.S. Meat Export Federation, the U.S. Soybean Export Council, and U.S. Wheat Associates to understand their experiences and challenges in the Korean market and the broader region.

    Deputy Under Secretary Bekkering met with the Korean Ministry of Agriculture, Food and Rural Affairs to address non-tariff barriers that U.S. agricultural exports currently face in the Korean market.

    All 21 APEC economies were represented at the Ministerial and adopted the Joint Statement – which supports broadband access and digital tools, including the application of artificial intelligence, and stressed the need for research and investments to foster agricultural productivity growth.