Category: Featured Post

  • Pesticide Use Notifications Near Schools: Correcting Common Mistakes

    By now, most farmers know the regulations regarding pesticide use notifications near school sites; however, many are still getting fined by the counties for violation of this rule. So where are farmers coming short? Watch this brief interview with Travis Howard from the Sonoma County Ag Department as he clarifies some important dates and requirements farmers need to know about to stay safe.

     

    Please thank our sponsor Duarte Nursery for their industry support and see them at their booth at Unified Wine & Grape Symposium in Sacramento, February 4-6 (Booth P1842).

  • “Brand New” Sun-Maid Holds 107TH Annual Meeting

    Sun-Maid Growers of California held its 107th Annual membership meeting at the Convention Center’s “New Exhibit Hall” in Downtown Fresno this past weekend. The theme “It’s a Brand New Sun-Maid—And it’s not just Business as Usual” was evident throughout the event with a fresh approach to facing challenges in the industry and continuing company-wide transformation. More than 1,000 raisin growers, families and guests were in attendance.

    Sun-Maid President & CEO, Harry Overly laid out the company’s work during the past year to transform Sun-Maid, including an all-encompassing marketing campaign launched at the start of 2019.

    “Our marketing efforts appealed to today’s millennial mom in an extremely relevant way and as such, we increased Sun-Maid branded sales, household usage, and household penetration amongst this newly targeted demographic,” Overly said.

    In addition to covering marketing wins and highlighting new products, President Overly articulated a change in corporate strategy as well, with the aim to drive brand value and strengthen member returns via a multi-faceted approach.His plans include optimizing the company’s current core raisin business in addition to diversifying Sun-Maid’s product portfolio with exciting innovation and future acquisitions.

    Chairman Steve Kister provided a review of the 2019 crop, industry supply and demand, and future for raisin growers. Both Kister and Overly stressed Sun-Maid’s investment in the future and how the new strategy, while different from historical practices, will deliver for Sun-Maid growers.

    Founded in 1912, Sun-Maid is the world’s largest marketer of raisins and other premium quality dried fruits. Sun-Maid’s sales are approximately half retail consumer products and half ingredient products for items such as cereals, breads and a variety of other food products. Headquartered in Fresno, California, in the heart of the San Joaquin Valley, Sun-Maid products are distributed throughout the United States and in more than 50 countries around the world.

  • How Do You Define Smoke Tainted Wine Grapes?

    Growers across California are now accepting the fact that wildfires are a seasonal threat to their crops.  With wineries rejecting “smoke tainted” wine grapes even under contract, this has become a very sensitive issue, particularly in Northern California, Oregon and Washington. But just how much smoke exposure to the crop warrants rejection as being “smoke tainted?” Working with local wine grower organizations, UCCE Viticulture Farm Advisor Glenn McGourty set out to determine the truth. He shared results of this study recently at Malcolm Media’s Sonoma Grape Expo. Watch this brief interview as Glenn as he shares the results of his study and read more about it in the coming issue of American Vineyard Magazine.

    Please thank our sponsor Duarte Nursery for their industry support and see them at their booth at Unified Wine & Grape Symposium in Sacramento, February 4-6 (Booth P1842).

  • Get Funding for On-Farm Conservation Projects with the USDA-NRCS

    From floods to drought, fire to hurricanes, NRCS provides disaster recovery assistance to farmers, ranchers and landowners through a variety of USDA programs. Watch this brief interview with Brooke Pippi to find out how NRCS can support you.

    Please thank our sponsor Duarte Nursery for their industry support and see them at their booth at Unified Wine & Grape Symposium in Sacramento, February 4-6 (Booth P1842).

  • How to Achieve Zero Waste — Almond Orchard 2025 Goals

    There are byproducts in any industry; but is it possible to eliminate waste and make use of it all?  The Almond Board of California believes so, and growers are working together to achieve this by 2025.  But how does this work at the grower level.  Watch this brief interview with local almond grower Christine Gemperle as she shared her experience in doing so at the recent Tree & Vine Expo at the Stanislaus County Fairgrounds. Read the full report in the coming issue of Pacific Nut Producer Magazine.

    Please thank our sponsor Duarte Nursery for their industry support and see them at their booth at the California Almond Conference in Sacramento, December 10-12.

  • National Watermelon Promotion Board Wraps Up Fitness Sponsorships

    The National Watermelon Promotion Board (NWPB) recently wrapped up a cross-country tour of fitness events including the Fit Foodie Festivals in Denver and San Diego and concluded with the Marine Corps Marathon in Washington D.C.

    From 5ks to ultra-marathons, and distances in between, over 35,000 watermelon samples found their ways into participants and attendees’ hands helping them rehydrate, refuel and replenish.

    “Watermelon is such a perfect fit for these events: healthy, hydrating, great for families and all fitness levels,” said Stephanie Barlow, Senior Director of Communications at NWPB.

    The tour kicked off at the Denver Fit Foodie Run on National Watermelon Day (August 3). Upon finishing, the 1,000 participants received a watermelon medal, fresh watermelon juice and were able to sample a variety of refreshing watermelon skewers, including Classic Watermelon, Mediterranean Caprese and Mexican Chile.

    In October, watermelon again found its way into fitness fanatics hands at the San Diego Fit Foodie event. In addition to the watermelon medal and fresh juice, the 2,000 San Diego participants were able to DIY their watermelon flavor pairings including lemon juice and salt, Tajín chili lime seasoning and jalapeño, cinnamon and vanilla, and ginger, sesame and soy. The watermelon “bar” was such a hit that attendees formed lines to try all the flavor pairings. Fitness enthusiast and influencer, Jennifer Fisher from The Fit Fork, taught watermelon cutting techniques and additional flavor pairings at a culinary demo during the finish festival.

    To round out the tour, fourteen board members attended the Marine Corps Marathon (MCM) at the nation’s capital for NWPB’s seventh year of attendance. Over 26,000 participants and their supporters received more than 32,000 samples of fresh watermelon in a record-breaking six hours. In addition to the tasty treat, runners could capture their success with a Mission Accomplished banner and two watermelon carvings featuring “Oorah” and MCM logo.

    “It was great to see the runners react when they were offered a cup of fresh, cold watermelon chunks. Their faces lit up like it was the greatest thing in the world,” recalled Lee Wroten, National Watermelon Promotion Board Vice President.

    At 92% water, watermelon makes an ideal partner for fitness events as a delicious way for athletes to rehydrate, refuel and recover. Not only is it hydrating, but as a source of potassium (6%), watermelon may help with water balance and avoiding muscle cramps. Pre- or post-workout, watermelon’s nutritional line-up delivers a simple and tasty way to fuel a healthy lifestyle.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C, 8% of your daily vitamin A, and a delicious way to stay hydrated, with only 80 calories. Watermelon consumption per capita in the United States was an estimated 15.8 pounds in 2018. Watermelon consumption in the United States was approximately 5.2 billion pounds in 2018. The United States exported an additional 325.4 million pounds of watermelon. For additional information, visit www.watermelon.org.

  • California Table Grape & Plum Market Hurt by China Tariffs

    In the fresh fruit world, which commodities have been hit the hardest by the international trade dispute and what is the industry doing to overcome the situation?  Watch this brief interview with Ian LeMay from the California Fresh Fruit Association as he explains, based on his recent presentation at the annual Grape, Nut & Tree Fruit Expo.

     

    Please thank our sponsor Duarte Nursery for their industry support and see them at their booth at Unified Wine & Grape Symposium in Sacramento, February 4-6 (Booth P1842).

  • Almond Board Fueling Farm of the Future with $5.9 Million Research Investment

    The Almond Board of California (ABC) today announced an investment of $5.9 million dollars in 85 independent research projects exploring next-generation farming practices. With this commitment, the California almond community has invested $89 million in research since 1973 to build a foundation of knowledge on responsible farming practices, food quality and safety and almonds’ impact on human health.

    A tangible example of the almond community’s commitment to continuous improvement, the Almond Orchard 2025 Goals, launched in January 2019, will leverage this research as farmers strive to meet measurable objectives with the goal of growing almonds in better, safer and healthier ways. The Almond Orchard 2025 Goals Roadmapreleased todayoutlines the almond community’s sustainability journey in four goal areas, as well as the metrics that the industry’s progress will be measured against.

    “The California almond community takes a long-term view of success based on respect for the land and local communities. Earlier this year, the California almond community set four ambitious goals aligning with our vision to make life better by what we grow and how we grow,” says Holly King, chair of the Almond Board of California. “The Almond Orchard 2025 Goals build on decades of progress, fueled by research. Fulfilling these commitments will require hard work, dedication and resources, including funding independent research to test new technologies and sharing the results as these approaches are proven.”

    Further Reducing the Water Used to Grow Almonds  

    Of this year’s projects, ten focus on water with an investment of $678,000. Since 1982, California almond farmers have committed $8.1 million dollars to 221 different water research projects spanning irrigation efficiency, groundwater recharge and water quality. Together this investment has helped reduce the amount of water needed to grow each pound of almonds by 33 percent over the past 20 years.[1] By 2025, the California almond community commits to reducing the amount of water used to grow a pound of almonds by an additional 20 percent.

    Progress towards this goal is being measured against almond farmers’ annual irrigation water applied per unit of crop yield. While 77 percent of almond farms utilize efficient microirrigation,[2] nearly double the 42 percent average for California farms, further improvements are underway. ABC is working with farmers to support their progress up the Almond Irrigation Improvement Continuum, a roadmap created by irrigation experts that outlines key irrigation management practices and how to achieve increasing levels of precision in each area.

     Achieving Zero Waste by Using Everything the Orchard Grows

    Almonds grow in a shell, protected by a hull, on a tree, and the California almond community ensures that each of these coproducts is put to beneficial use. Since 1977, ABC has funded 79 research projects totaling $3.5 million exploring the best ways to utilize these materials, establishing traditional uses such as dairy feed, livestock bedding, and electricity generation. Thirteen new studies have been funded this year with a commitment of $607,000 dollars to determine how almond coproducts may address needs in other sectors, with promising leads in strengthening recycled plastics, creating biofuel and more. By 2025, the California almond community commits to achieving zero waste in orchards by putting everything grown to optimal use.

    Given that almond coproducts are widely utilized already, progress toward this goal focuses on reducing the industry’s environmental footprint and adding value – economically and environmentally – via three key measures. These include: 1) significant increases in recycling trees into the soil when an orchard is removed, using the trees’ woody biomass to build healthier soils and address climate change via increased carbon sequestration, 2) diversifying applications for hulls and shells beyond current uses in the California dairy industry and 3) the effective elimination of open burning as a means to dispose of woody biomass.

    Additional Opportunities for Innovation

    In addition to water sustainability and coproduct utilization, investing in research has also resulted in significant advancements in the areas of nutrient management, air quality and honey bee health. For example, farmers work closely with beekeepers and follow research-based best practices to ensure the safety of honey bees, essential to pollinating almonds. ABC has funded more research related to honey bee health than any other crop group,[3] with 125 projects funded to date. This year, California almond farmers have added to that investment with five new research projects totaling $336,000.

    “I often think of us as surfers,” said ABC chair, Holly King. “Surfers are strategic about where to catch a wave, and we’ve done that over the years with our research investments, catching the wave that will bring the greatest return. Today’s investment will not only help farmers grow almonds more efficiently, but also ensures we’re solidly riding the wave to a more sustainable farm of the future.”

    ABC research projects are funded through an assessment placed on each pound of almonds grown in California. After review by third-party research advisors and workgroups focused on distinct almond farming topics, projects are selected by a committee of almond farmers and processors based on strategic alignment to industry needs and anticipated impact of the research.

    For more information about ABC’s 46 years of almond farming and environmental research, and to explore how this research supports the California almond community in growing the farm of the future, visit Almonds.com/GrowingGood.

     About the Almond Board of California

    California almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on FacebookTwitterPinterestInstagramand the California Almonds blog.

  • Five Ways USDA Farm Service Agency Can Support Farmers Impacted by Wildfires

    Whether you’ve experienced wildfire damage on the farm or other disasters, disease outbreaks on your trees and vines — the USDA-Farm Service Agency has a program to support you. Watch this brief interview with Farm Service Agency California representative Lisa Velasquez as she explains some of these programs to get involved in.

    Please thank our sponsor Duarte Nursery for their industry support and see them at their booth at Unified Wine & Grape Symposium in Sacramento, February 4-6 (Booth P1842).

  • Rominger Brothers Farms Receives CA Leopold Conservation Award

    Rick Rominger (left) and Bruce Rominger (right) – Photo by Paolo Vescia

    Rominger Brothers Farms of Winters has been selected as the recipient of the 2019 California Leopold Conservation Award®. Sand County Foundation created the Leopold Conservation Award to inspire American landowners by recognizing exceptional farmers, ranchers and foresters. The prestigious award, named in honor of renowned conservationist Aldo Leopold, is given in 20 states.

    The award is presented annually by Sand County Foundation, Sustainable Conservation and the California Farm Bureau Federation. Rominger Brothers Farms, Inc. of Yolo County received $10,000 and a crystal award at the California Farm Bureau Federation Annual Meeting in Monterey today.

    The farm and rangeland owned and managed by Bruce and Rick Rominger represents a community they love, respect, share with others and protect in perpetuity. They grow diversified crops – including wine grapes, processing tomatoes, rice and hay – in ways that protect the environment, using a full toolbox of stewardship practices and partnerships. This includes planting miles of hedgerows to benefit important pollinators like bees, restoring over 5,000 feet of stream corridors to connect riparian areas and wetlands to aid a variety of species, and managing irrigation water on their rice fields to boost declining shorebird populations.

    Photo Credit: Paolo Vescia

    The Romingers have long been recognized leaders for their adaptability and innovation while overcoming regulatory challenges that, together with their conservation goals, enhance their business. Community service and outreach round out the leadership character of Rominger Brothers Farms.

    “It’s an honor to even be considered for the Leopold Conservation Award, and an even greater honor to win it, especially considering all the accomplished past winners,” said Bruce Rominger. “We are humbled to be part of that list of distinguished recipients. We love what we’re doing and believe what we’re doing improves our part of California in meaningful ways for the future. To have the Leopold Conservation Award associated with our farm is a tremendous privilege.”

    “California’s environment and communities are facing some big challenges – with the effects of climate change in particular on full display with yet another round of megafires across the state this year,” said Ashley Boren, Executive Director of Sustainable Conservation, which has co-sponsored the award since its launch in California in 2006. “The Rominger brothers have spent three decades evolving their farm into a model of sustainability and climate resiliency. Their extraordinary list of accomplishments includes pioneering the use of water-wise drip irrigation, planting miles of hedgerows to benefit important pollinators, and restoring and reconnecting streams and wetland habitats – all of which helps their farm and the multitude of species that call it home endure in a changing climate.”

    “We are honored to join Sand County Foundation and Sustainable Conservation to recognize the extraordinary efforts of California farmers and ranchers who go above and beyond in managing and enhancing our natural resources,” said Jamie Johansson, California Farm Bureau Federation President. “The Leopold Conservation Award recognizes innovative and replicable strategies that our farmers or ranchers utilize to manage their land and natural resources.”

    Verwey Farms (Philip & Shelly Verwey, Frank & Kathy Cardoza, and Brent & Camberia Verwey) – Photo by Paolo Vescia

    Among the many outstanding landowners nominated for this year’s award were two finalists.  Philip Verwey Dairy, Hanford (Kings County) is a first-generation dairy whose philosophy for every management decision is: take care of the people, take care of the animals and take care of the environment on and around the farm. Their commitment to innovation and continuous improvement is evident with their 10-acre covered lagoon manure digester that generates renewable electricity that powers the farm, on-farm wells and their local community. This enables generating clean, renewable energy for two electric-powered feed mixing stations that significantly reduces the use of diesel fuel and harmful air emissions. A five-acre solar array currently being built will help the farm attain its future goal of becoming carbon-neutral.

    Rosie and Ward Burroughs and family at farm in Denair CA – Photo by Paolo Vescia

    Burroughs Family Farms in Denair (Stanislaus County) is this year’s other finalist. Rose Marie and Ward Burroughs along with their family are co-owners of five diversified, sustainable farms that produce organic almonds, beef, chicken and eggs, dairy, olives, hay and more. Exceeding organic standards, the family continually refines and enhances their systems to reduce water use and improve soil fertility. This system prioritizes biodiversity, and seeks to replenish groundwater aquifers, as well as enhance watershed and ecosystem health, while supporting their growing and diverse family enterprises.

    The 2018 recipient was Lundberg Family Farms, an organic rice and quinoa farm in Butte and Humboldt counties. The Leopold Conservation Award is made possible thanks to generous contributions from Farm Credit, The Harvey L. & Maud S. Sorenson Foundation, The Nature Conservancy, McDonald’s and California Leopold Conservation Award alumni. For more information on the award, visit www.leopoldconservationaward.org.

    Photo credit: California Farm Bureau Federation